by EGBI Tech Team | May 5, 2017 | News & Events
With over 13 years experience working to grow small businesses within the Central Texas area, Barbra Boeta will transition from Program Director to Executive Director at the Economic Growth Business Incubator (EGBI). For the past 6 years,she has spear-headed the organizations training programs and volunteer recruitment, she is looking forward to building and securing relationships in order to grow EGBI and local small businesses within the Austin area.
by EGBI Tech Team | May 2, 2017 | Success Stories
¿Abrumado por el trabajo administratico de su pequeño negocio?, ¿Necesita ingresar y organizar la información de los clientes, archivar gastos/recibos y subirlos a la nube y que no se pierdan?, ¿Requiere ayuda para enviar facturas a tiempo? ¿Ha decidido que es tiempo de diseñar una página web que se destaque más allá de la competencia? ¿Le gustaría que lo acompañaran en una presentación o reunión de negocios en inglés? Wester proporciona apoyo administrativo a las empresas que necesitan estos servicios. La conveniencia de tener este tipo de colaboración con paquetes asequibles para elegir, es una valiosa fuente que permite a los propietarios de pequeñas empresas la posibilidad de concentrarse en el crecimiento de su negocio.
Verónica Trevisan, dueña de Wester cree que ser empresario es tener la visión de ver una oportunidad de negocio detrás de una buena idea. Ejercitando su perspicacia empresarial, fundó Wester para dar apoyo administrativo a otras pequeñas empresas.
Como cliente graduado de EGBI, Verónica ayuda a la organización cuando se necesita personal adicional en eventos y exposiciones y ha trabajado en proyectos para traducir la currícula y comunicaciones en español. También ha trabajado en otras tareas administrativas de la organización. Verónica ha sido reconocida por esta incubadora de negocios como voluntaria del año en el 2015. Ella también fue una de las 3 finalistas del Premio Capital de Texas bajo la categoría Rising Star de Facebook en 2016; entregado por la Cámara de Comercio Hispana de Austin.
Para mas información, contacta a Veronica en info@westerbiz.com o llámala al 512.576.6637
by EGBI Tech Team | May 2, 2017 | Success Stories
Overwhelmed managing your home office like data entries, organizing information or receipts on cloud data sources, or filing paper work? Can’t seem to get your invoices out on time? Are you needing a web site that will stand out beyond the competition? On a deadline and need to create a PowerPoint in a hurry? Wester provides administrative support to businesses needing these services. The convenience of having extra assistance with affordable service packages to choose from is a valuable to source that enables small business owners the ability to focus on the growth of their business.
Verónica Trevisan believes that being an entrepreneur is to have the vision to see a business opportunity behind a good idea. Exercising her business acumen she founded Wester to give administrative support to other small businesses.
As an Economic Growth Business Incubator (EGBI) graduate client, Verónica assists the organization when additional staffing is needed at events and expos and has worked on projects to translate curriculum and communications into Spanish. She has also worked on other administrative duties for the organization. Verónica has been recognized by the EGBI as 2015 Volunteer of the Year. She was one of the finalists of 2016 Capital of Texas Award under the Facebook Rising Star category; recognition granted by the Greater Austin Hispanic Chamber of Commerce.
by EGBI Tech Team | May 1, 2017 | Business Tips
By Al Lopez, EGBI Executive Director
It’s a common problem faced by many first-time entrepreneurs in Austin. They have a great vision for their company, a great product and perhaps even a great marketing strategy, but they just can’t seem to grow their sales as quickly as they would like. The solution is simple: more effective customer engagement.
The problem is that many first-time entrepreneurs are still not comfortable with the sales process. Either they believe that the product is so good that it will literally sell itself, or they are concerned about pushing too hard and too fast so they never really engage with the customer.
If that sounds like your entrepreneurial experience, then here are some tips for turning your startup into a sales machine.
Tip #1: Focus on the long-term relationship
It’s easy to focus on the short-term sale. After all, it’s those short-term sales that are going to put money in the bank and help your business grow. However, you also have to take a long-term view of customer relationships. And that’s especially true if you are selling relatively expensive or high-end products. You need to develop the relationship first, steadily building credibility with the client over time.
For example, say that you have just launched a small jewelry business. The first time a customer comes into the store, you may not make a big sale. But if you can educate the customer about the types of materials you use in your jewelry, or the types of artisans who are working on these pieces of jewelry, you will be preparing the customer for a much larger purchase later.
Tip #2: Listen to the customer
Most people, when they think about sales, think in terms of a rehearsesd “script” or “messages.” They think that there is some perfect sales script that will convert every time. That’s just not the case. You also need to listen to the customer. What problem are they trying to solve? What are they really looking for?
And this listening process includes more than just the words that customers use. Pay attention to their body language and all the things they are saying with their posture. And if you’re not sure what they really want, ask questions to get clarification. Often, people may tell you they want one thing, but really have something entirely different in mind.
Tip #3: Remember that price is just one factor in the sales decision
