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The Yelp Experience

By: Michelle Rutan, owner of Prescription Pest and EGBI volunteer

Three years ago I bought an existing pest control company.  I had large dreams and not always realistic expectations, but despite some missteps, owning my own business is amazing and going great.

Our company’s differentiators are that we are family owned, good values and no contracts.  I have learned many times over that thinking big will not get us as far as focusing on doing the best job possible and those people will tell others.

Our Yelp profile started to bring in organic leads so I started to focus on it. I made sure to have compelling pictures and content to make things personable.  We do everything we can to keep customers happy so they leave more good reviews. After a couple months, I decided to do some paid advertising to try and build up our customer base and review count.

One of my first jobs out of college was buying online advertising for a large tech company, so I was familiar with the terminology of online advertising contracts. When reading the Yelp contract I came across this verbiage.

Cost-Per-Click (“CPC”) Auction-based Auto-bidding Program: Yelp delivers a variable and unguaranteed number of ad impressions to the Site to promote Client’s business, as determined at Yelp’s sole discretion based on available inventory and other factors, and Client pays Yelp for the number of clicks during a given period of time. A “click” is a single instance for which Yelp records that a user acts on an ad impression, such as clicking on it (including clicks that drive traffic to Client’s Yelp listing or that lead to phone calls and reservations) or sending Client a message in connection with it.

There are several alarming words and phrases in here: variable, unguaranteed and Yelp’s sole discretion. So they decide how many impressions (views of your ad) they give and only charge you for the clicks you get.  This is standard in the industry.   I asked the account representative what the CPC would be and she said it varied and gave me an estimated range.  It is not standard that they only list how much you are willing to pay per month rather than CPC in the contract. We discussed my goals and I assumed everything would work out. At $350 per month for 6 months, we would need 5 new sales a month (or 30 overall) to pay for this experiment which seemed reasonable. We created our ads and we were off.  I always put people on everything as it makes things more personable, especially when one of our main differentiators is family owned. You can see one of our ads below:



The first thing I learned is that Yelp “clicks” are just to your Yelp profile, not to your website. I was, in essence, paying Yelp to make even more money by having people click around on their site. After a week or so, I was not seeing conversions from clicks to leads or actions and I called Yelp support.  They looked over my profile and said that everything looked good and that it might help to add more pictures. We had 6 professional pictures and I couldn’t see how more would help.  I believe an issue with conversion was once visitors made it to your Yelp profile they could get distracted by ads by other pest control company ads (see Image 2).  There are no real guarantees on leads, since CPC is based on a “formula”.  For example, in July, I spent $335 for 31 clicks to see my Yelp profile, which resulted in 11 calls, emails or visits to my company website. This did not result in 5 new sales.

I contacted Yelp support weekly and it was painful. They had pleasant young women answering the phones that would only repeat pre-authorized phrases even if they didn’t answer or address my question, which was maddening.  Right away I could see this was going to be an issue.  I did everything I could to get credits and see what they could change to better fit my company’s needs.

The campaign did result in leads, but we had two main issues with the people that contacted us. The first was that people expect to hear back right away, and we have specific business hours.  If Yelp flooded our impressions over the weekend and people contact us, we didn’t respond until Monday, which was too late. Yelp support said they had no control over what days the ads were shown.  The other issue was people primarily shopping for bargain priced pest control.  Some companies will offer $25 pest control and they don’t do much.  We provide a quality service, guarantee it and treat our employees fairly, which is not cheap.  This meant that many of the leads Yelp generated for us were not good match. Over all the advertising campaign did not meet our goals of 5 new customers a month and resulted in a lot of work and frustration on my part. Below is a snapshot of three months .



On the bright side. The organic leads we get from Yelp are usually good so we switched went back to that model. The leads we received in 2017 were about steady with what we did in 2016.  In 2018 our leads shot up. I am not sure if it was how long we had our profile up or that our reviews increased, but we got better in their “formula” and got more leads .


While my experience was not great with Yelp paid advertising, their organic leads are great.  I believe if a company has a more expensive service, or product, it could be more beneficial. I don’t believe Yelp will be flexible with their pricing, duration of contract or other details to make businesses more successful, but you can always try. Yelp itself is a good platform for our business as we get more leads than through Google or other advertising methods.  I would suggest going into it knowing exactly what you need to get out of it. For us it was not enough to continue paying and the organic leads far outweigh the paid. Free and better is good enough for me, even if it won’t double our business.

The Metal Wizard Turns Talent into a Growing Business

By: Hye June Park

Jason McClain and his wife, Silvia Solorzano, had a vision four years ago to start McClain Metal Works.  From a modest beginning in 2014 working from their garage with one client, Jason and Silvia now have a shop, a team of six employees working full time, and lots of ideas to grow in 2019.

Over the years, Jason grew a reputation in Austin as “The Metal Wizard”. Jason learned on old school 1940 machinery and his talent earned him recognition which in turn encouraged him to open his own business.

Jason and Silvia manage the business together from fabrication to office paperwork. “We are constantly learning from our projects. Every project is unique. Some are designed as a piece of art or as décor, some are designed for industrial or commercial purposes. Sometimes both architectural and art are integrated to meet functionality and décor at the same time. We never get bored with this kind of challenges. McClain Metal Works’ goals for the business 2019 is to expand their services.”, explains Silvia.

Currently, they have a nice variety of clients, from interior designers, architects, construction companies, to DIY homeowners.

The McCain’s story is one with lots of sweat and hard work combined with training, coaching and support from Economic Growth Business Incubator (EGBI) . Silvia took classes at EGBI years before the two of them met. “The people at EGBI are there when we needed them the most, not only with the classes but during the process of the business growing, and to help us to find the solutions that we need.”

“We are so happy at how fast we have expanded our capabilities.  Today, we are a team of six people working full time in our shop. The more we grow and expand, the more help we need on operating the business.  We always go to Economic Growth Business Incubator (EGBI) when we need help, they provide us the coaching we need.”

For more details on McClain Metal Works, visit mcclainmetalworks.com.

 

UPCOMING EVENTS

 

PEOPLETALK SPEAKER SERIES

wednesdAY, november 7, 2018

 

Join us in San Antonio on November 7 for PeopleTalk with Elijah May of The Experience Firm.

Elijah May is co-founder and managing partner of The Experience Firm, a customer experience consultancy focused on building brands and driving word of mouth. Elijah’s career as a brand strategist spans over two decades and began at his alma mater, the University of Southern California, where he managed the University’s appearance in commercials, TV shows and movies. Since moving to Austin in 2006, he has launched numerous startups, lectured at every college and University in town, and designed customer experiences for some of the world’s most famous brands. His personal mission is to help companies realize the ROI of investing in people.

When: Wednesday, November 7 from 11:30am – 1:00pm

Where: PeopleFund San Antonio, MAUC Center  

2300 W. Commerce St. #309

Register Here

 

 

 

 

Certification 101: Overview and Application Forms Review

Thursday, November 15, 2018

 

The City of Austin’s Small & Minority Business Resources Department (SMBR) invites for-profit business owners interested in working with government contracts are invited to learn more about small and minority business enterprise certifications and how they can be used as a marketing tool for businesses that are qualified.

  • Minority-Owned Business Enterprise (MBE) and Women-Owned Business Enterprise (WBE) for City of Austin funded contracts and projects
  • Disadvantaged Business Enterprise (DBE) and Airport Concession Disadvantaged Business Enterprise (ACDBE) for federally-funded aviation, transportation, and highway projects such as Capital Metropolitan Transportation Authority (Cap Metro), Austin-Bergstrom International Airport (ABIA) and Texas Department of Transportation (TxDOT)
  • Small Business Enterprise (SBE) which is a race and gender neutral certification for single scoped construction projects.

The City also has an agreement with the State of Texas to review applications for Historically Underutilized Business Enterprise (HUB) certification when application is submitted with MBE/WBE or DBE application. If approved, qualified HUB candidates will receive their certificate from the State of Texas.

Register Here

 

 

 

 

UPCOMING EVENT

Corridor Construction Program Workshop for Businesses

Tue, October 16, 2018 10:00 AM – 7:00 PM

 

Mobility, safety and connectivity improvements are planned for nine major Austin roadways. The City of Austin Corridor Program Office and the Austin Chamber of Commerce are hosting workshops for businesses located along those roadways to request their input in preparation for construction. The improvements are funded in part by the voter-approved 2016 Mobility Bond and are part of the Corridor Construction Program that Austin City Council adopted in spring 2018. Attendees will also have an opportunity to review improvements coming to each corridor and speak with project team members.

Join us for one of the three Sessions on October 16. The same information and input opportunities will be available at each of the three times listed below. Please RSVP by selecting the ticket cooridinating to the session you plan to attend so we can adequetly prepare.

SESSION 1: 10-11:30 a.m.

SESSION 2: 2-3:30 p.m.

SESSION 3: 5:30-7 p.m.

The corridors in the Corridor Construction Program are:

  • North Lamar Boulevard from US 183 to Howard Lane/I-35
  • Burnet Road from Koenig Lane to Mopac Expressway
  • Airport Boulevard from North Lamar Boulevard to US 183
  • East MLK Jr. Boulevard/FM 969 from US Hwy. 183 to Decker Lane
  • South Lamar Boulevard from Riverside Drive to Ben White Boulevard/US 290
  • East Riverside Drive from Riverside Drive to SH 71
  • Guadalupe Street from MLK Jr. Boulevard to West 29th Street
  • William Cannon Drive from Southwest Parkway to McKinney Falls Parkway
  • Slaughter Lane from FM 1826 to Vertex Boulevard

REsister Here

FINANCIAL EDUCATION FRIDAYS WITH BBVA COMPASS

 

PeopleFund will be hosting a series of free workshops called Financial Education Fridays under BBVA Compass Center’s Pilot Program. The goal of this program is to provide free financial education, which includes classes on small business and personal finance.

We will be offering a series of workshops in different PeopleFund offices, including:

  • Austin -2921 E. 17th Street Building D Suite 1
  • Dallas – 2801 Swiss Ave. Suite 120
  • Fort Worth – 1150 South Freeway, Suite 129
  • Houston – 2101 South Street Suite 127
  • Edinburg – 300 S. Closner Blvd. Ste. 1

register here

 

 

Strategic Pricing

Tue, October 30, 2018 1:00 PM – 4:00 PM

Pricing is the fastest and most effective way for companies to increase profitability. Studies show that a 1% increase in pricing has a greater positive impact on profitability than does a 1% increase in sales volume or a 1% decrease in costs. Unfortunately, too many companies do not think tactically about pricing and do not effectively price for profitability. This workshop is designed to help small business owners and managers to understand common mistakes that companies make in pricing and learn best pricing practices that will enable them to maximize company profitability.

This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Skills Certification.

 

register here

 

 

UPCOMING EVENTS

PowerUp Austin! City of Austin & Wells Fargo

Thu, Oct 11, 4:00 – 6:30PM at LCRA Red Bud Center

 

Description

The PowerUp Austin! series engages in conversation around “hot topics” to drive your success.

This Power Up Austin! event will bring together two dynamic topics presented by industry experts.

Managing Business Credit

Good credit is one of a business owner’s most valuable assets. Building credit is an active, ongoing process that takes careful management. Wells Fargo Bank’s Business Banking Manager Mike Lancaster and Senior Business Relationship Manager Eeva Carr will focus on the credit and financing needs of businesses like yours. They’ll cover how credit and lending work, explore access to capital and cash flow analysis, and show you how to make the most of your credit opportunities – both traditional and nontraditional.

7 Ways to “Get It Right” in Improving your Workplace Dynamics

Companies in the Austin region work hard to operate at peak performance by focusing on the fight to retain talent, alternative ways to get work done, and perfecting lean and fast operations. David Hughen will share his experiences working with hundreds of companies and how they ‘get it right’. Come learn how employers are addressing the evolution of workplace dynamics.

 

register here

 

Truth, Racial Healing, Transformation | Verdad, Sanación, Tranformación

October 13 & 14, 2018

En español abajo

Facilitators: Gail Christopher, ND and Jamie Harvey, PE
“Our work is overcoming a great divide… the hierarchy of human value.” –Dr Gail Christopher

Austin Health Commons is fully committed to a new paradigm shift to conscious health care and affordable access for everyone to holistic healthcare.

Planned to be a public trust, the Austin Health Commons shifts ownership of health care from corporations back to community, and cultivates root cause community healing.

In October, we will welcome Dr. Christopher and Jamie Harvey as our facilitators. Dr. Gail Christopher, formerly Senior Advisor at the Kellogg Institute & architect of Truth, Racial Healing, Transformation circles, for our Austin Health Commons 2018 Vision in Creation gathering: Truth, Racial Healing, Transformation. Jamie Harvie, PE is the Executive Director of Duluth, MN based Institute for a Sustainable Future (ISF) and is nationally recognized for his extensive experience at the intersection of health, community, environment and healthcare.

Join us as we bring together diverse groups of Austinites to share our stories to create connection and understanding. That sharing is healing, and once we heal from our collective past, it is transformative for our city.

Event Details

Location: Huston-Tillotson University
10/13 King-Seabrook Chapel
10/14 Davage-Durdon Student Union

  • Cost – FREE
  • Childcare provided upon request (contact us @ austinhealthcommons@gmail.com)
  • Lunch and snacks provided
  • Please register for each day separately

October 13: Truth, Racial Healing, & Transformation Circles

On Day 1, we will gather in circles of 25 diverse community members and respond to questions designed to foster authentic exchange and affirm our shared human experience. This deep relational process will help us build capacity for listening and a deeper sense of connection to folks ‘different’ than us, which allows us to begin to address root cause healing in our community.

October 14: Austin Health Commons: Racial Healing in Action

On Day 2, we will build on our newly created capacity to collectively envision a Healthy Healed Austin, map assets, and set priorities. We will deepen together, co-create, and define what we Conscious Health Care to look like in Austin – ending the economic segregation of healthcare.

Are you ready?

It takes a village. To keep our momentum moving forward, we need administrative and communications support, event planners, fundraising and legal entity development, childcare, and community participants to grow the vision. Please let us know if you have a skill you would like to bring to our work – email austinhealthcommons@gmail.com.

Together, we can transform the culture of health care.

With love and with gratitude,

Amina Haji, MD and Simel Bey, LAc, DAOM, and Jamie Harvie
Co-Founders, Austin Health Commons

Austin Health Commons: Verdad, Sanación Racial, Transformación –
13 y 14 de octubre de 2018

Creadora y facilitadora: Gail Christopher, ND

“Nuestro trabajo es superar una gran brecha… la jerarquía del valor humano.” –Dr. Gail Christopher

En Austin Health Commons estamos totalmente comprometidos a cambiar el modelo de salud hacia una atención médica consciente y a tener acceso a los cuidados de salud holísticos al alcance de todos.

Planeado para ser un fideicomiso público, Austin Health Commons transfiere la propiedad de la atención médica de las empresas de vuelta a la comunidad, y cultivaremos el proceso curativo basándonos en las raíces profundas de la problemática comunitaria.

En octubre, daremos la bienvenida a la Dra. Gail Christopher, ex asesora principal del Kellogg Institute y arquitecta de los círculos de la Verdad, Sanación Racial, Transformación, para nuestra reunión de la Visión en Creación de Austin Health Commons 2018.

Únase a nosotros mientras reunimos a diversos grupos de residentes de Austin para compartir nuestras historias para crear conexión y comprensión. Compartir esto es sanador, y una vez que sanamos nuestro pasado colectivo, será transformativo para nuestra ciudad.

Detalles del evento

Huston-Tillotson University
10/13 King-Seabrook Chapel
10/14 Davage-Durdon Student Union

  • Gratis
  • Cuidado de niños proporcionado si lo solicita (contáctenos @ austinhealthcommons@gmail.com)
  • Habrá almuerzo y bocadillos para todos
  • Por favor regístrese para cada día por separado

13 de octubre: Círculos de Verdad, Sanación Racial y Transformación

Nos reuniremos en círculos de 25 miembros diversos de la comunidad y responderemos a preguntas diseñadas para fomentar un intercambio auténtico y afirmar nuestra experiencia humana compartida. Este profundo proceso para relacionarnos promueve la igualdad racial y empezará a abordar la curación de la problemática en sus raíces dentro de nuestra comunidad.

14 de octubre: Reunión de la Visión en la Creación de Austin Health Commons

  • Compartiremos nuestro trabajo de atención de la salud consciente: poner fin a la segregación económica de la atención médica.
  • Profundizando juntos

¿Listos?

Juntos, podemos transformar la cultura de la atención médica.

Para hacer esto necesitamos a todo el pueblo. Para continuar avanzando, necesitamos apoyo en la administración y la comunicación, planeadores de eventos, recaudación de fondos y desarrollo de una entidad legal, guardería para los niños y participantes que nos ayuden a hacer crecer nuestra visión. Por favor déjennos saber si tienen una habilidad para colaborar en nuestra labor – envíe un email a austinhealthcommons@gmail.com.

Juntos podemos transformar la cultura de los cuidados de salud.

Con amor y gratitud,

Amina Haji, MD y Simel Bey, LAc, DAOM y Jamie Harvie
Cofundadores, Austin Health Commons

register here

 

How to Write a Business Plan

Thu, October 18, 2018, 9:00AM – 4:00PM

Entrepreneur Center of Austin / 4029 S. Capital of Texas Hwy. Suite 110 Austin, TX 78704

 

This course provides a practical, step-by-step instruction in how to develop a business plan for a small start-up business or the expansion of an existing business. A business plan can be submitted to a financial institution or private investor for funding or used for implementation. Emphasis will be placed on a plan’s components, format, marketing and financial projections and analysis. This class will teach you how to review all the various components of a business plan and apply learned concepts in developing a plan for your own business.

This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Skills Certification.

 

 

UPCOMING EVENTS

East Night 2018

October 4th, 2018, 6-9 pm at Sterling Event Center

It’s time to Gamble for Good and be an Ace for Small Businesses.
Join PeopleFund for East Night 2018 on October 4th and Keep Austin Weird while supporting economic opportunity.
Come have a wonderful time as we entertain you with poker, roulette, slots, drinks, food, fun, and prizes.
Meet PeopleFund clients, partners, volunteers, and staff as you test your luck at our Casino event celebrating 24 years of serving Texas small businesses.

Register HERE 

 

PowerUp Austin! City of Austin & Wells Fargo

Thu, Oct 11, 4:00 – 6:30PM at LCRA Red Bud Center

 

Description

The PowerUp Austin! series engages in conversation around “hot topics” to drive your success.

This Power Up Austin! event will bring together two dynamic topics presented by industry experts.

Managing Business Credit

Good credit is one of a business owner’s most valuable assets. Building credit is an active, ongoing process that takes careful management. Wells Fargo Bank’s Business Banking Manager Mike Lancaster and Senior Business Relationship Manager Eeva Carr will focus on the credit and financing needs of businesses like yours. They’ll cover how credit and lending work, explore access to capital and cash flow analysis, and show you how to make the most of your credit opportunities – both traditional and nontraditional.

7 Ways to “Get It Right” in Improving your Workplace Dynamics

Companies in the Austin region work hard to operate at peak performance by focusing on the fight to retain talent, alternative ways to get work done, and perfecting lean and fast operations. David Hughen will share his experiences working with hundreds of companies and how they ‘get it right’. Come learn how employers are addressing the evolution of workplace dynamics.

 

register here

 

Truth, Racial Healing, Transformation | Verdad, Sanación, Tranformación

October 13 & 14, 2018

En español abajo

Facilitators: Gail Christopher, ND and Jamie Harvey, PE
“Our work is overcoming a great divide… the hierarchy of human value.” –Dr Gail Christopher

Austin Health Commons is fully committed to a new paradigm shift to conscious health care and affordable access for everyone to holistic healthcare.

Planned to be a public trust, the Austin Health Commons shifts ownership of health care from corporations back to community, and cultivates root cause community healing.

In October, we will welcome Dr. Christopher and Jamie Harvey as our facilitators. Dr. Gail Christopher, formerly Senior Advisor at the Kellogg Institute & architect of Truth, Racial Healing, Transformation circles, for our Austin Health Commons 2018 Vision in Creation gathering: Truth, Racial Healing, Transformation. Jamie Harvie, PE is the Executive Director of Duluth, MN based Institute for a Sustainable Future (ISF) and is nationally recognized for his extensive experience at the intersection of health, community, environment and healthcare.

Join us as we bring together diverse groups of Austinites to share our stories to create connection and understanding. That sharing is healing, and once we heal from our collective past, it is transformative for our city.

Event Details

Location: Huston-Tillotson University
10/13 King-Seabrook Chapel
10/14 Davage-Durdon Student Union

  • Cost – FREE
  • Childcare provided upon request (contact us @ austinhealthcommons@gmail.com)
  • Lunch and snacks provided
  • Please register for each day separately

October 13: Truth, Racial Healing, & Transformation Circles

On Day 1, we will gather in circles of 25 diverse community members and respond to questions designed to foster authentic exchange and affirm our shared human experience. This deep relational process will help us build capacity for listening and a deeper sense of connection to folks ‘different’ than us, which allows us to begin to address root cause healing in our community.

October 14: Austin Health Commons: Racial Healing in Action

On Day 2, we will build on our newly created capacity to collectively envision a Healthy Healed Austin, map assets, and set priorities. We will deepen together, co-create, and define what we Conscious Health Care to look like in Austin – ending the economic segregation of healthcare.

Are you ready?

It takes a village. To keep our momentum moving forward, we need administrative and communications support, event planners, fundraising and legal entity development, childcare, and community participants to grow the vision. Please let us know if you have a skill you would like to bring to our work – email austinhealthcommons@gmail.com.

Together, we can transform the culture of health care.

With love and with gratitude,

Amina Haji, MD and Simel Bey, LAc, DAOM, and Jamie Harvie
Co-Founders, Austin Health Commons

Austin Health Commons: Verdad, Sanación Racial, Transformación –
13 y 14 de octubre de 2018

Creadora y facilitadora: Gail Christopher, ND

“Nuestro trabajo es superar una gran brecha… la jerarquía del valor humano.” –Dr. Gail Christopher

En Austin Health Commons estamos totalmente comprometidos a cambiar el modelo de salud hacia una atención médica consciente y a tener acceso a los cuidados de salud holísticos al alcance de todos.

Planeado para ser un fideicomiso público, Austin Health Commons transfiere la propiedad de la atención médica de las empresas de vuelta a la comunidad, y cultivaremos el proceso curativo basándonos en las raíces profundas de la problemática comunitaria.

En octubre, daremos la bienvenida a la Dra. Gail Christopher, ex asesora principal del Kellogg Institute y arquitecta de los círculos de la Verdad, Sanación Racial, Transformación, para nuestra reunión de la Visión en Creación de Austin Health Commons 2018.

Únase a nosotros mientras reunimos a diversos grupos de residentes de Austin para compartir nuestras historias para crear conexión y comprensión. Compartir esto es sanador, y una vez que sanamos nuestro pasado colectivo, será transformativo para nuestra ciudad.

Detalles del evento

Huston-Tillotson University
10/13 King-Seabrook Chapel
10/14 Davage-Durdon Student Union

  • Gratis
  • Cuidado de niños proporcionado si lo solicita (contáctenos @ austinhealthcommons@gmail.com)
  • Habrá almuerzo y bocadillos para todos
  • Por favor regístrese para cada día por separado

13 de octubre: Círculos de Verdad, Sanación Racial y Transformación

Nos reuniremos en círculos de 25 miembros diversos de la comunidad y responderemos a preguntas diseñadas para fomentar un intercambio auténtico y afirmar nuestra experiencia humana compartida. Este profundo proceso para relacionarnos promueve la igualdad racial y empezará a abordar la curación de la problemática en sus raíces dentro de nuestra comunidad.

14 de octubre: Reunión de la Visión en la Creación de Austin Health Commons

  • Compartiremos nuestro trabajo de atención de la salud consciente: poner fin a la segregación económica de la atención médica.
  • Profundizando juntos

¿Listos?

Juntos, podemos transformar la cultura de la atención médica.

Para hacer esto necesitamos a todo el pueblo. Para continuar avanzando, necesitamos apoyo en la administración y la comunicación, planeadores de eventos, recaudación de fondos y desarrollo de una entidad legal, guardería para los niños y participantes que nos ayuden a hacer crecer nuestra visión. Por favor déjennos saber si tienen una habilidad para colaborar en nuestra labor – envíe un email a austinhealthcommons@gmail.com.

Juntos podemos transformar la cultura de los cuidados de salud.

Con amor y gratitud,

Amina Haji, MD y Simel Bey, LAc, DAOM y Jamie Harvie
Cofundadores, Austin Health Commons

register here

 

 

a global giving movement / #GivingTuesday

Tue, November 27, 2018

 

 

  1. Collaborate. #GivingTuesday is all about collaboration and is a great opportunity to work with new teams both inside and outside of your organization. Organize a cross-department committee to lead your organization’s #GivingTuesday initiative. Approach a like-minded charity, business, or school to partner with and create a joint campaign.
  2. Set your goal. Having a clear and S.M.A.R.T (Specific, Measurable, Agreed upon, Realistic, Time-based) goal will help guide the next steps to your #GivingTuesday plans. Define your goal and then think creatively about how you can achieve that objective. 82% of participating organizations use #GivingTuesday to experiment – think beyond the traditional fundraising asks and use this as an opportunity to do something different with your team. And remember – your goal does not have to tied to fundraising. It can be about engaging volunteers, building your social media presence, running a crowdfunding campaign, launching a new program, and more.
  3. Start sharing. These next few weeks are going to fly by. Start sharing your plans with your team and community. Tweet, post, and share any news, sneak peeks and updates about your goal and campaign on our blog. All you need to do is complete this form with your text and an image from your organization or campaign and we will post on our site. We may even give you a special shout out on social media 🙂

register here

 

 

 

 

Upcoming Events

Face Your Fears to Achieve Small Business Growth!

Thu, Aug 2, 12:00 PM – Thu, Aug 23, 2:00 PM

 

Conquer the numbers.
Grow your business!
Did you know? Most small business failures are due to lack of solid financial knowledge.Don’t let a lack of financial knowledge keep you from strong business growth! Join BCL of Texas for a free seminar to face your fears, conquer your financials, and grow your business.

We are offering classes at 4 locations and dates across the Austin metro area this August.

Topics that will be covered in this segment: 

  • Small business financial basics:
    • Income statements
    • Balance sheets
    • Cash flow statements
  • Financial analysis practice activities
  • Revenue and expense analysis

Seating is limited! Register now for this must-attend event!

Event Speaker

Brian K. Marshall
Director of Entrepreneurship
Register online
Event Schedule 

August 2:
BCl of Texas
2212 S. Congress, Austin

August 9
Comerica Bank
7820 Burnet Rd, Austin

August 16
Comerica Bank
810 E Whitestone Blvd, Cedar Park

August 23
Carver Library
1161 Angelina St, Austin

REGISTER FOR THIS WORKSHOP BY BCL, HERE!

 

 

 

INNOVATION WEEK ATX

by PeopleFund

Innovation Week ATX

 

 

 

Do I Need a Real Estate Attorney?

What is a Real Estate Attorney?

There are two types of real estate lawyers.

  • Residential real estate lawyers can help you buy a home, deal with foreclosures, and resolve landlord/tenant disputes.
  • Commercial real estate lawyers deal with construction and development projects, as well as zoning issues. If you don’t own a business, you probably won’t ever have to deal with a commercial real estate lawyer.

Real estate attorneys specialize in the particulars of real estate law. Their job is to preside over proceedings in any way a client requires. An attorney brings experience that takes a level of risk out of real estate transactions and can aid all parties in understanding the associated legalities.

You should consider hiring a real estate attorney if you need help with:

  • Creation of documents such as deeds, rental agreements or purchasing contracts
  • Proper filing of deeds with local government offices
  • Negotiating terms with banks and brokers
  • Establishing a business
  • Doing a title search to determine if there are any liens or encumbrances associated with a property
  • Reviewing a sale before it becomes final to check for potential legal problems
  • Mortgage and trust deed foreclosures

Benefits of a Real Estate Attorney

Working with an attorney who knows Texas real estate law makes buying or selling your real estate less overwhelming. In every transaction, having an attorney guarantees that all legal requirements are met. This includes wording on deeds or contracts and any specific regulations regarding rentals that need to be included on leases.

As a seller, hiring an attorney frees you from having to juggle paperwork while trying to clear out your home and show it to prospective buyers. For buyers, obtaining the services of an attorney can make it easier to understand local rules and regulations and recognize any potential problems. Business owners or investors looking to purchase new property may benefit even more from the services of a real estate attorney. Running a business and preparing for a move or expansion is hard enough without trying to understand everything about real estate law.

 

 

 

 

Law Office of Roberto A. Ramirez

ramirez@rmz-law.com