By Hye June Park
Austin’s own Alicia’s Tacoriendo adds something extra to their food; amor!
Max Varela, owner of Alicia’s Tacoriendo, cooks all of the meals with passion and love for great tasting food. Alicia who is famous in Mustang Ridge for tamales is his mother, so he used her recipes. His local, family-owned business specializes in authentic Mexican food from Monterrey, Mexico at an affordable price. He offers catering for any type of occasion or venue, along with, readily available tamales made to your delight.
“I have worked alongside my mother at many food vending festivals and events. My mother has over 30 years in the food serving industry and owned her own food truck. I want to provide opportunities for my family as we continue to grow,” he said. The community that visits his food truck receives the love he puts in every dish.
Although he had experience before, it was not easy to establish and promote his business. To solve the problem, Economic Growth Business Incubator (EGBI), helped him refine his business plan and provided him ideas on marketing. More importantly, they continue to offer him business advice and counseling. By completing the EGBI small business workshop series, he was eligible for a free year’s membership to the Greater Austin Hispanic Chamber of Commerce(GAHCC). Being part of the GAHCC will give his business more exposure to potential customers. You can visit his food truck which is located in 8503 Hillmoore Drive, Austin, Texas 78719. For more information about Alica’s Tacoriendo visit www.facebook.com/aliciastacoriendo.