A Better Force Founders, Saamiya Seraj and Sarah Seraj, Recognized with the 2024 Emerging Business Award at the Greater Austin Asian Chamber of Commerce’s Ovation Gala
Austin, TX – [Date] – Saamiya Seraj and Sarah Seraj, co-founders of A Better Force, have been honored with the 2024 Emerging Business Award at the Greater Austin Asian Chamber of Commerce’s Ovation Gala. This prestigious recognition celebrates their outstanding contributions to leadership and professional development, as well as their commitment to equity and empowerment. The sisters have been clients of the Economic Growth Business Incubator (EGBI) since 2023, leveraging their expertise to create meaningful change in workplaces and communities.
A Better Force is dedicated to empowering individuals and companies through customized leadership and professional development programs. Their training is tailored to the unique needs of their clients, focusing on well-being, equity, and actionable solutions. As a women- and minority-owned business, they have a strong emphasis on supporting women, BIPOC professionals, and the immigrant community, ensuring that leadership development is inclusive and impactful.
About the Founders
Saamiya Seraj – Co-Founder & CEO
Saamiya Seraj earned her Ph.D. in Civil Engineering from the University of Texas at Austin in 2014. Following her doctorate, she spent five years in the construction industry, advocating for improved safety, quality standards, and building designs that prioritize occupants’ mental health and well-being.
Through her industry experience, Saamiya recognized a gap in leadership training that failed to address systemic inequities. She began facilitating workshops and discussions on the topic, which ultimately led to the creation of A Better Force. Her passion lies in empowering individuals—especially BIPOC professionals—and helping companies cultivate thriving, equitable workplace cultures.
Saamiya currently resides in Austin, TX, and is a recent survivor of Hodgkin’s Lymphoma, a testament to her resilience and determination to create positive change.
Sarah Seraj – Co-Founder & Chief Technology Officer
Sarah Seraj initially pursued a career in environmental engineering but transitioned into social psychology after recognizing the critical role that social and psychological factors play in problem-solving. She went on to earn her Ph.D. in Social Psychology from the University of Texas at Austin, focusing her research on social upheavals, cultural shifts, and racial issues.
At A Better Force, Sarah leads training sessions, consults with businesses on workplace culture, and integrates cutting-edge research in organizational psychology—particularly language-based data analysis—to develop innovative, research-backed solutions for companies.
Currently based in Austin, TX, Sarah enjoys reading and writing fiction in her free time, balancing her analytical expertise with creativity.
A Commitment to Inclusive Leadership Development
With a mission to equip organizations with transformative leadership strategies, A Better Force is redefining workplace training. By combining academic research, real-world experience, and an unwavering commitment to equity, the Seraj sisters are helping companies cultivate inclusive, thriving, and innovative work environments.
For more information about A Better Force and their services, visit www.abetterforce.com.
