New business owners rarely have experience in marketing and seldom have the funds to hire someone to find their clients, so they have to find a way to DIY marketing. In this workshop, you will

• Getting past the idea you don’t know how

• Different roles of marketing – strategy, copy writing, graphic design, photography, technology, social media management, event planning

• Sales process

• Ways to market your business offline

• Marketing budget

• When to work with a marketing freelancer or company

** If you would like to find out more and register for the complete series Manage Your Business Plan, please visit https://egbi.org/manage-your-business/ **

¿Cuál es la forma correcta de financiar la puesta en marcha de su negocio?

En este taller, usted considerará:

• ¿Cuáles son buenas razones para considerar un préstamo?

• ¿Cuándo no debe pedir dinero prestado?

• ¿Qué tipos de préstamos existen para nuevos negocios?

• ¿Qué tipos de prestamistas existen para nuevos negocios?

• ¿Qué pedirá un prestamista? (5 C de préstamos)

** Si desea obtener más información y registrarte para la serie completa Administre tu Negocio, visite https://egbi.org/es/manage-your-business/ **

Some people avoid debt at all costs; others try to start their business using other people’s money. What is the right way to finance the start up of your business?

In this workshop, you will consider:

• What are good reasons to consider a loan?

• When should you not borrow money?

• What types of loans are out there for new businesses?

• What types of lenders are out there for new businesses?

• What will a lender ask for? (5 Cs of lending)

** If you would like to find out more and register for the complete series Manage Your Business Plan, please visit https://egbi.org/manage-your-business/ **