By Anne Lagrange
Meet Rebecca, an Austin native and founder of Earth + Hand, a health and wellness company offering locally produced soaps made from all natural ingredients. She started making soaps for her family and friends in 2011 with the goal of eliminating chemicals and toxins from her everyday routine. Having a child on the spectrum, she was especially focused on creating products with aroma and texture sensitivity in mind. Although she was hesitant at first, her friends loved her products and encouraged her to start a business. Today Earth + Hand products can be found online and at local markets around Austin.
Rebecca shares her experience as a business owner and how EGBI can help you grow your business too.
Hi Rebecca! To get started, would you mind telling us what inspired you to start your business?
I experienced sensitivity to a lot of skincare products and was worried about my son who’s sensitive to certain fragrances and dyes. I wanted to create a product that minimizes toxins while using sustainable and renewable ingredients.
What makes your business unique?
We take a general wellness approach by combining wellness with everyday life. Our soaps are thoughtfully made and produced by hand in small batches. We’ve also started selling sage and crystals to encourage self-care for both the body and home.
What are some obstacles you feel like you have encountered in starting or growing your business? How did you overcome this?
Our biggest obstacle was the shift with the pandemic and no longer being able to sell our products in person. Our soaps are very aroma centered, with a focus on aromatherapy, so it’s been difficult not having an in person experience. Moving online was especially difficult because I’m not the most tech savvy person and had to learn everything from scratch. I’ve overcome this by being persistent and intentional. The most important thing is to keep trying.
What workshops/business coaching have you done through EGBI?
I was so excited when I found EGBI! I started doing business coaching with Barbara and Joni, where we focused on formulating my business and kicking it into high gear.
How has EGBI helped you?
EGBI helped me turn my passion into a sustainable business. My mom was an entrepreneur and having a personal background in real estate I knew a little about selling services; But to sell products I needed a completely different approach. It’s amazing how after one coaching session I knew exactly what steps I needed to take in order to get my business off the ground.
Want to work with EGBI? Contact us to find out how you can get started.