By Alison Flangel

Luz Gonzalez is a Premier Online Business Strategy Expert, International Speaker, CEO and Co- Founder of, and works with service-based small business owners and experts (coaches/ consultants/authors/speakers) to convert their online presence to a client attraction machine. Luz has a B.A. and J.D. from U.C. Berkeley, over a decade of experience with online branding strategy having presented around the US on the topic, was an International Human Rights Lawyer, has spoken at well-established institutions such as McKinsey & Company, UC Berkeley, Stanford, etc., led online branding strategy for over 4 years with companies in Silicon Valley. Luz has a unique take on high ticket branding & marketing incorporating behavioral economics, neuroscience, and evidence-based strategies.

Luz Gonzalez shares her experience as a volunteer of EGBI.

To get started, do you mind telling us a fun fact about yourself?
I used to be an international human rights lawyer, but found that digital marketing work is much
more impactful than a lot of the work I did in the legal space.

How did you first get involved with EGBI?

I first heard about EGBI from someone on the board who said I should reach out. He mentioned how EBGI supported Latino entrepreneurial communities, and as a Latina who sees how often my community does not have access to the digital marketing resources many other business owners have, I knew I wanted to be part of their mission. 

Why do you feel that it’s important to give your time volunteering with EGBI?

There are a number of organizations that support businesses at the $1M level, but I find that the work supporting entrepreneurs who have yet to reach the first million-dollar and revenue is some of the most impactful work. I find that the work that EGBI does fills really important gaps, and I would love EGBI to be able to support Latino Entrepreneurs around the country since I haven’t seen a program that is so comprehensive, accessible and affordable, that really changes lives. I am so proud to volunteer with EGBI!

What has been the most beneficial part of volunteering for you? How has your involvement with EGBI helped you grow professionally and personally?

Volunteering with EGBI has been absolutely wonderful. Every time that I get to work on digital marketing with the entrepreneurs in the room it’s a reminder of how important this work is and how it really changes lives. It’s been an incredible opportunity to get to know a staff and to get to know the people that are touched every day by the powerful work that EGBI does. Being able to support the EBGI students relights a fire in my belly each time, and reminds me how powerful digital marketing can be in changing lives for people who previously didn’t have access to this knowledge.

In 2021, EGBI volunteers put in more than 130 hours to help EGBI support and serve over 400 small businesses. Volunteers like Luz make this possible and continue to help EGBI pursue their mission of training, coaching, and supporting aspiring and existing business owners who face barriers to growing a successful business.

Want to get involved too? Contact us to find out how you can volunteer or donate.