By Salem Mata-Diaz
The saying “a picture is worth a thousand words” highlights the significance of art in the business world. Hi Colour Graphics helps businesses attract their target audience with captivating visuals. They offer a variety of services, including logo and brand design, laser cutting and engraving, car wraps, and vinyl.
What inspired this vibrant business? Andres Rodrigues, the founder, describes:
“We were inspired by the work of Ivel Paez, who has a degree in graphic design, and her work from Venezuela. We founded this company in 2021 and started with custom printing and design formats, which over time transformed into the services we offer today—because more than products, they are art and pieces that inspire and attract attention.”
Although a bright and lively business, there were times when things seemed dark. When asked what has been the biggest challenge he has faced as an entrepreneur and how he overcame it, Andres responds:
“I think, like many entrepreneurs, taking that leap into the unknown and away from economic stability was and has been the biggest challenge in starting a business, transforming, and becoming a business owner. The only formula I can say really works is persistence.”
Just like a black hole lying at the center of a galaxy, taking a leap of faith into what seems like darkness and uncertainty can turn out to be rewarding. It can be the factor that shapes growth and helps you evolve.
Andres emphasizes that the most rewarding part of working in the graphic design and the printing industry is seeing the excitement in clients when their vision becomes a reality and the results surpass their expectations. Showing support and gratitude to their community by working with non-profit foundations like Round Rock Service Center and Mama Sana Vibrant Women is fundamental to them.
What advice would you give?
“Foundations are essential—meaning, getting training, trying not to do everything on your own, such as accounting and managing your business or business plan. I believe those are the most important factors.”
Through experience, Andres learned not to handle everything yourself; EGBI has been a tool in his hands.
“EGBI has been a great ally for our business. Their support and help through
workshops, talks, and coaching have been fundamental for our company. Fortunately,
we found EGBI through the Economic Development Department.”
If you would like to receive help from EGBI for your business, email hello@egbi.org .