Serie de verano de mercadeo

Únete a EGBI y a expertos en materia para llevar su marketing al siguiente nivel este verano con nuestra serie de marketing de 3 partes.

Preséntate con confianza, en línea y en persona

Eres la cara de tu empresa, pero ¿la estás representando bien? ¿Estás seguro que resaltas frente a los demás de tu industria? En este taller aprenderás a estar preparado para atraer a los clientes que está buscando con tu apariencia en línea y fuera de línea. Aprenderás a:

  • Estar preparado para representar a tu negocio en todo momento.
  • Utilizar lenguaje corporal para realzar tus mensajes
  • Dejar una impresión inolvidable y ayudar a crecer tu negocio

Presentadora: Leslie Montoya- Rios, una personalidad reconocida por su misión de motivar y comunicar para nuestra comunidad.

Únete a nosotros el 7 de junio de 8:30 AM a 10:00 AM. ¡Regístrete AQUÍ hoy para reservar su lugar!

Ponga Tu negocio en la búsqueda de Google y Maps

Aprende a configurar, verificar y administrar tu perfil de negocios en Google, con una herramienta gratuita llamada “Google My Business”. Este taller tiene dos partes y en esta primera parte se enfocará en como Google My Business ayuda a que empresas locales se encuentren y administren la información de su negocio en la Búsqueda de Google y Maps.

Presentadora: Vicky Sepulveda, una escritora creativa, bloguera, viajera del mundo y orgullosa líder latina.

Únete a nosotros el 14 de junio de 8:30 AM a 10:00 AM. ¡Regístrete AQUÍ hoy para reservar su lugar!

Usa Facebook e Instagram para hacer crecer tu negocio

¡Regístrate para tener acceso a las últimas tendencias para impulsar ventas en tu negocio!puedes hacer crecer tu negocio con las Redes Sociales, pero no estás seguro de qué hacer para eso? Este taller te ayudará a aprender:

  • Cómo usar tu tiempo de manera efectiva en las redes sociales
  • Diferentes estrategias para crear y manejar tu contenido
  • Lo que necesita saber para ejecutar una campaña exitosa en Facebook e Instagram

¡Regístrate para tener acceso a las últimas tendencias para impulsar ventas en tu negocio!

Presentadora: Jessica Campos, JD, BBA es educadora, autora, experta en marketing digital forense y fundadora de Marketing For Greatness, una agencia de marketing de servicio completo en Austin. 

Únete a nosotros el 21 de junio de 8:30 AM a 10:00 AM. ¡Regístrete AQUÍ hoy para reservar su lugar!

No hay costo para asistir, pero debes confirmar tu asistencia.

Estos talleres se llevarán a cabo en

Summer marketing Series

Join EGBI and subject matter experts to take your marketing to the next level this summer with our 3 part marketing series.

Present yourself confidently online and offline

You are the face of your company, but are you representing your company well? Are you standing out from others in your industry? This workshop will help you be prepared to appeal to the customers and clients you are trying to attract with your appearance online and offline. You will learn how to:

  • Be prepared to be a representative for your company at all times
  • Use body language to elevate your message
  • Leave a memorable impression to help grow your business.

Speaker: Well-known personality in the Central Texas community, Leslie Montoya.

Join us on June 9th from 8:30 AM to 10:00 AM. Register HERE today to reserve your spot!

Get your local business on Google Search and Maps

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.

Speaker: Creative writer, blogger, world traveler, and proud Latina leader, Vicky Sepulveda.

Join us on June 16th from 8:30 PM to 10:00 AM. Register HERE today to reserve your spot!

Use Facebook and Instagram to Grow Your Business

Heard you can grow your business using social media, but not sure how? This workshop will help you learn:

  • How to use your time effectively on social media
  • Different content strategies that work
  • What you need to know to run a successful Facebook and Instagram campaign

Speaker: Bill Combes is the founder of No Time for Social.

Join us on June 23rd from 8:30 PM to 10:00 AM. Register HERE today to reserve your spot!

No cost to attend, but must RSVP.

These workshops will take place at

How to start a small business- A Veteran’s SMB Guide with tools

By Jason Simon with Digital.com

As a veteran, many of the skills you learned in the military can be especially helpful in running a business. The wide range of hard and soft skills you acquired through service can be transferred with great success to the private sector. Many veterans are doing just that.

According to the United States Small Business Association (SBA), 2 1/2 million businesses are run by veterans. Nearly one in 10 U.S. businesses are veteran-owned. They cover the entire range of business types: from professional and technical services to consulting, construction, consumer products, and more.

Image - Statistics on Veteran Owned Businesses

While funding can be an obstacle for many new entrepreneurs, veterans have some advantages. Federal agencies are required to set aside a certain amount of funding for vets. This is especially helpful, given that many veterans lack sufficient credit history to obtain funding from traditional sources like banks.

In this guide, we outline the steps you’ll take to get a successful company off the ground. We’ll dive deep into each step and explain exactly what you need. We’ll introduce you to the wide range of excellent resources that can help you turn an idea into a successful business.

How to Start a Small Business

Step One: Coming Up With Your Business Idea

Every good business begins with a good idea. Since you’re reading this article, you might already have a great idea that you’re trying to turn into a reality.

However, if you’re not in this category but still want to work for yourself, you’re not out of luck. It’s common for first-time entrepreneurs to spend as much time coming up with their business idea as they do getting it off the ground. The questions below will help you lock on to whatever business ideas could work best for you.

What Skills Do You Have?

The first question you’ll want to answer is whether you have any specific skills that would transition easily into starting a business. Chances are that you learned quite a large range of skills in the military that will translate easily into your own project. Did you work as an electrician? That might be a good answer. How about logistics? Even if these areas don’t fit, with some creative thinking you can come up with some good ideas. Do you have any other skills you obtained before joining the military? Those might also be of good use.

What Interests You?

The second question is whether there’s something that specifically interests you. This may be one of the most important things you need to answer. If you’re going to do a job and do it well, you’re going to want to like what it’s you do. If you enjoy something, the chances are that you’ll be better at it. Beyond that, having a passion for something you like to do will make your days go by a lot better. As the saying goes, if you love your job, you’ll never have to work a day in your life. It’ll be your driving force and what will get you out of bed in the morning. It could be that your hobby could become your profession.

What Resources Do You Already Have?

Thirdly, look at your existing resources. You might already have in hand various things that might suit you. For instance, if you already have access to a storefront ― perhaps it’s from a family business ― this can be a good start to getting you going. Similarly, if you have built up a solid tool shed and have a large set of tools, you might be already set up to begin some sort of maintenance, carpentry, or odd jobs business. Remember, one of the largest barriers to a business is expense. If you have anything already on hand, you’re already partially ahead of the game.

What Need or Niche Will You Fill?

Another thing to do is to look for an existing need in your community. There may be a shortage of people with a certain set of skills in your town or a business that doesn’t exist beyond a certain driving distance. You might find yourself filling a niche that has been needed for a long time. It never hurts to talk to people about what sort of things that they wish they had available to them. There may be a need that people have that they might not even realize. If you can come up with this, sometimes a simple need can be translated into a profitable business.

What Government Contracts Are Available?

Government contracts can be very lucrative, and veterans are often given special consideration when bidding them. Spend some time browsing the following resources, looking for opportunities that align with your skills and interests:

  • Service-disabled Veteran-owned Small-business Program: If you have become disabled through your service, this division of the SBA helps connect veterans with government contracts.
  • VetBiz: Another division of the VA, VetBiz is a portal for verification, acquisitions, and management support. It helps veterans find verified firms and offers training, communications, and assists in setting up events.

Step Two: Developing Your Business Plan

An often-overlooked area of starting a business is the need to create a clear business plan ahead of time. You need to have a plan in place to get from where you’re now to where you want to be. It’s best to lay out this information well before you begin. Set a few milestones, including dates, for how you plan on obtaining a set of individual goals.

Not only is this a good idea, and helps you find a way of measuring your success, but it’s also necessary if you intend on getting some help in financing your business. We’ll address this a bit later in this article.

What Should a Business Plan Include?

A business plan is a document that provides a summary or overview of your business, including a simple summary that can be presented to potential investors or others interested in your ideas, an overview of how you plan on running your company, analysis of the market ― who is your competition ― how your business will be organized, how you plan on developing and producing a product ― if that’s your plan ― financial projections, and more. Let’s break these down.

Executive Summary

The first part of your business plan will be an executive summary. An executive summary provides a quick overview of your entire business plan. It’s useful for readers to get a brief glimpse of your plan without having to read the entire document. In most cases, the entire document will be read, but this serves as an introduction to make absorbing the information easier. You should consider this to be one of the most important parts of your entire business plan. It should have the following pieces.

The Mission Statement

This should be a brief paragraph describing what your business is, and what needs it’s attempting to meet. Define your higher-level goals here, including what you wish to accomplish.

General Information

Here’s where you can provide some insight into the thinking behind your business. For example, you should include when it was formed, and who you are. Include everyone involved in creating the business, such as your business partners, and list what roles each of you’ll fulfill, the number of employees you have or expect to have, and where it’s located.

Highlights

If you already have started your business, this is a good place to mention any milestones you have already achieved. Include your gross earnings or other financials. It’s normal to want to bolster your credentials by including overly rosy information about your financial achievements. However, it’s important to tell the truth here, especially since this will come into play at some point in the future when you pay your taxes. The point, however, is to provide a positive snapshot of where your business is and where it’s going based on these numbers.

Products and/or Services

This is where you describe what product or services your business provides. Outline who your primary customers are or will be.

Financials

This section is crucial if you plan on getting any financial assistance from an official outside source, such as a bank or loaning institution, or if you plan on selling equity in your business. If you have any existing loans or grants, you should list these here.

Plans

Explain how you intend for your business to grow. You should create several projections about where you plan or wish your business to be in the next three to five years.

Company Overview

After you have constructed your executive summary, you’ll want to go into some more detail about your company and the unique proposition that you have constructed, including your plan on how you’ll be successful.

You’ll want to give a brief pitch for what your company does that nobody else already does ― at least in your area. Failing that you can go into an explanation for why you’re better than your competition. Think of this as a brief statement that you might commit to memory so that you have an answer for when someone asks you what it’s you do.

After this, provide a value proposition. Go into some detail about the nature of the existing market and why you’ll help fill a gap that exists. You’ll also want to describe the structure of your company. Is this something you’ll be running by yourself? Will you have partners? How many employees will you have, and what roles will they fulfill? Here, you’ll also want to explain how you’re legally set up. We’ll go into some detail later about various types of legal business types there are.

Market Analysis

Before going into business, it’s important to have a clear sense of the landscape. What’s your competition? Are there many competitors in your niche reaching your particular area? You should identify how much money is typically spent on your product or service, and research what possible areas there are for growth.

Describe your industry in general, report on market trends, and provide the outlook for how your general segment of this market sector will trend in the near future.

Identify who your target market is. You may want to draw up a few personas that would represent your ideal customer. How old are they? Are they predominantly male or female? How much money do they have available to spend? You’ll also need to clarify how long it’ll take to get your product to your consumer from the moment they request it to the moment you deliver it.

Next, you’ll need to provide detailed results of any market research that you have done. Identify by name who your top competitors will be. Identify if there’s more work available than they can provide. This may be true in many service sectors. For instance, it can often be several months between the time a customer requests, say, a roofing job to be done and the time that your competition can fulfill this request. If it’s more than a month or so, you have a great opportunity here.

Business Organization

Define your business’ management structure here. You’ll need to include how many employees you’ll have, and what roles they’ll fulfill. Define your ownership structure here as well. If you’re a sole proprietor, with no employees, say so. If there are several other people who have invested equity into your company, explain their roles.

This is also a good place to bring up your background as a veteran. If you’re forming this business with several other veterans, include that information here as well. This will come in particularly handy if you’re attempting to get some funding from a source that specializes in supporting veterans.

If you need people with specific talents, you’ll need to identify what roles you need to fulfill, and what sort of credentials and experience you’ll expect from them.

Product Development Plan

Here’s where you cover what services or products you intend to sell. Provide a basic description of the product or service. Describe how it meets the needs of your potential customers or clients. Explain why your product or service is better than your competition. If it’s a new product, go into detail about what it is, and what features it has. If it’s new, is it available right away or do you need investment to get it created and produced? Explain all of this. If you need to do more research, that’s okay, but include this in your plan, including the research you plan on doing, and what resources you need to accomplish your goals.

Do you plan on relying on external vendors or manufacturers for providing you with the product? Explain this clearly, including how to get needed materials and supplies.

If you’re entering into the tech sector, you’ll likely want to make some statements about your intellectual property. Digital products are relatively easy to steal so make sure you have covered the mental labor you have put into creating your tool or product. Make sure you register or patent any inventions and list those patent numbers here.

Financial Plan

Money is important for running most businesses. There’s a high chance that you may not have a large amount of money available, but it’s very important to outline what it’s you do have and how you plan on raising the necessary capital.

Provide records for your:

  • Income
    Cash flow
    Bank balances

If you have any documentation on accounts receivable (A/R) or accounts payable (A/P), you’ll need to list these out as well.

Remember, if you’re attempting to get a loan from a bank or other source, this information will need to be accurate and verifiable.

You also need to plan out for the future. You should create statements on your:

  • Projected earnings
  • Projected cash flow
  • Balance statements
  • Expenses, including any initial capital expenditures, such as machinery or equipment you need to buy

If you are trying to get money from outside sources, make this explicitly clear here. How much do you need at this moment? Will you need more in the future? Explain all of this.

Step Three: Registering Your Business

Now we need to get into the nitty-gritty of going through the legal procedures for operating a business. It may seem like a pain but it’ll save you many problems in the future.

Choose a Business Name

This part might seem easy, or it may be difficult. Either way, once you’ve come up with a good brand name, you’ll need to register that name with your local state authorities as a doing business as (DBA). This will enable you to cash any checks issued to that business into a bank account you create for your company.

Define Your Legal Structure

These are the main types of businesses:

  • Sole proprietorship: This is what it sounds like. You’re the only person in your business, and you have no employees. This is simple, and it’ll enable you to do business as yourself. Don’t forget to register your DBA.
  • Partnership: If there are at least two people involved, this is a partnership. You’ll need to hire a lawyer to draft a formal agreement between the two or more of you.
  • Corporation: Corporations are far more complicated. These are separate legal entities owned by shareholders, which will require incorporation. Most businesses starting out may not wish to do this, but there are many legal advantages, such as the fact that you personally won’t be subject to any losses gained by the company.
  • S corporation (S-corp): Similar to corporations, but slightly different, S-corps can avoid the double taxation that can occur for regular corporations.
  • Limited liability company (LLC): LLCs are combinations of partnerships and corporations. Those who own shares in an LLC aren’t liable for losses incurred by the business. Taxes pass through to the shareholders.
  • Franchises: Although not exactly a legal entity, franchises are a great option for those who might find starting a business from scratch to be overwhelming. In franchises, you don’t specifically own the company but do own the income you generate for your individual franchise. In a good franchise, you’ll typically receive a lot of marketing help in selling an already established brand.

Register for Taxes

Don’t forget this. Your company once it has been established legally will need to be registered with federal and, where applicable, state and local authorities. You’ll likely need to get an employer identification number (EIN), although, in some cases, you can use your Social Security number. Check with the federal government to find out if you need one.

Get Your Documents, Licenses, and Permits

While this may be a chore, this is important. These vary from state to state and locality to locality and depend on what your specific product or service is. You’ll need to research before you even think of getting started.

Step Four: Funding Sources for Veteran-owned Businesses

You may need money to get started. The good news is that there are a lot of places you can look for help.

Crowdfunding

If you have a new and innovative product that will interest many people but hasn’t yet been realized, crowdfunding sources, such as Kickstarter, may be a great place to get funding. People will often contribute money in advance for a new product for a chance of getting their hands on this new product or a special offer in advance. It’s a form of small-level investing that has launched many new businesses.

Loans

You may be able to get a loan from your bank or, even better, as a veteran you may find that you can obtain a loan from places that specialize specifically in providing loans to those who have served in the armed forces.

Beyond banks, you can consider using the Veterans Business Fund. This is a nonprofit organization designed to provide veterans with the resources and loans that they need to begin their journey into the business world. This fund isn’t currently accepting new applicants but is expected to resume soon.

Grants

Some organizations will give you money outright in the form of a grant, which you don’t need to repay. Here are a couple that are available:

  • Warrior Rising Veteran Grants: This organization helps connect veterans to funding sources. It focuses on individual “vetrepreneurs” and helps them get started in viable business opportunities.
  • Idea Cafe Grants: This organization provides grants for entrepreneurs of all shapes and sizes. They specialize in smaller grants of under a few thousand dollars, but also offer a variety of other instructional resources.

Veterans’ Resources for Starting and Managing Their Business

Beyond funding, there are several other resources available to help veterans run their companies.

Work With the Government

One area that may seem like a natural fit for many veterans is to work directly with the federal government as an independent contractor. If you’re a veteran you already have experience working for the government. Therefore, why not convert them into a business partner or customer?

To be able to do business with the government, you need to be registered as a government contractor. This is a necessity if you plan on having the government as a customer. You’ll also need to become familiar with the General Services Administration (GSA) that is the agency which manages any contracts with the government.

If you’re looking for help, here are a couple of resources:

Of course, there are resources not directly tied to the government. There are many nonprofits that will help as well. One such organization is the National Veteran Small Business Coalition, which is one of the more comprehensive and full-service organizations. It offers networking opportunities, support in finding funding and seeking mentorships. It’s veteran-run and very much veteran-focused.

Education

Maybe you’re just looking for some good resources to help you learn how to navigate these sometimes treacherous waters of beginning a business. There are a wide range of companies that can help provide courses and information that you may need, including:

Networking and Mentorships

One of the key parts of business is connecting with other business owners. Here are many useful resources for veterans:

  • SCORE: This organization provides many mentoring workshops, some in collaboration with Facebook. Its searchable database lets veterans search for and find experienced mentors, people who’ve “been there, done that” in the business world and can help you do it too.
  • American Corporate Partners: This group has helped more than 20,000 veterans enter the business world through its large network of mentors, many coming from some of the largest, most successful Fortune 500 companies in the nation.
  • Vets In Tech: Provides mentoring and workshop opportunities for veterans looking to transition into the tech industry. It has a job-search board and a place for you to post your resume. A job in a tech company is an excellent way to prepare you to someday start your own.
  • Hire Heroes USA: Offers free job search assistance to U.S. military members, veterans, and their spouses, and it helps companies find opportunities to hire them. It has helped 52,000 veterans and military spouses get hired.
  • Patriot Bootcamp: Helps veterans network with each other to innovate in the business sector. It also arranges periodic training sessions around the country, helping veterans pick up extra skills that they can use to start their first venture.

Disabled Veterans Resources

If you have a veteran-related disability, you may want to check out some of these resources:

Free or Discounted Business Software for Veterans

There’s a range of companies who provide useful savings for veterans, which may be useful in your business:

  • Microsoft: Microsoft offers up to 10% off select products and services. The discount includes business products and services like PCs, Microsoft 365, and mobile products. The discount applies to active-duty service members, veterans, and Reserve and National Guard personnel as well as their family members.
  • Nimble: Entrepreneurial U.S. service members can receive one free year of Nimble CRM software. This is especially beneficial to veterans taking advantage of Microsoft’s offer as Nimble integrates seamlessly with Office 365 as well as G Suite. The Nimble CRM combines contact management, social media, sales intelligence, and marketing automation to help manage and grow your business development.
  • Netsonic: Netsonic is a veteran-owned hosting service dedicated to supporting and showing appreciation for its fellow U.S. military personnel. When starting a new account, simply select the semi-annual billing cycle and enter promo ― PROMO CODE USA ― to apply the discount to basic, advanced, or webmaster shared hosting plans.

Additional Resources

The Office of Veterans’ Business Development (OVBD): This is the SBA’s liaison with the veteran’s business community. Its “mission is to maximize the availability, applicability, and usability of all administration small business programs for veterans, service-disabled veterans, reserve component members, and their dependent survivors.” The OVBD assists with training, counseling, mentorship, and oversight of federal entrepreneurship programs.

VetFran: Extensive research shows that veterans regularly find success as franchisees. The veteran’s success is due to the unique match of skills and aptitude needed to meet the rigorous demands of small business ownership. Veterans make up approximately 14% of all franchisees in the U.S. and VetFran encourages and facilitates the franchisor/franchisee partnership by encouraging discounts and incentives from the former while providing resources and tools to the latter.

Bunker Labs: Bunker Labs is a nonprofit that organizes events bringing military-connected entrepreneurs and veteran small business owners together. Bunker Labs’ online entrepreneurship curriculum helps aspiring business owners move their business from idea to fruition. Ongoing support from the community allows Bunker Labs to provide practical tools and resources to veteran business owners.

Institute for Veterans and Military Families (IVMF): The IVMF focuses on advancing the post-service lives of our nation’s military veterans and their families. Syracuse University and JPMorgan Chase & Co are its main supporters and, through its world-class advisory board, provide career training, entrepreneurship education, and actionable research which helps foster small business ownership of veterans and active-duty military spouses.

National Veteran-Owned Business Association (NaVOBA): The NaVOBA is another non-profit on our list. It supports businesses that are at least 51% owned, operated, or controlled by veterans by providing networking opportunities and training events. The NaVOBA works with more than 135 of the world’s largest corporations to engage and ensure veteran business enterprises (VBEs) are procurement-ready.

GovConOps: GovConOps is a consulting group for government contractors. Its focus is on preparing contractors for success in the preaward and post-award phases of government contracting. Its managing principals and directors have more than 15 years of combined experience producing favorable dispute resolution results. This service is on top of providing services such as audit and investigation assistance, contract advisory and compliance services, business development, and marketing.

Vet Franchisee Statistics Image
Source: vetfran.org

Conclusion

Starting a business isn’t easy. As you have read, there’s much to think about when you’ve endeavored to enter into this realm. However, as a veteran, courage is one thing you likely don’t lack.

It’s still difficult, but the good news is that there are some fantastic opportunities for veterans. I hope this guide will serve you well.

Has your doubt turned into DETERMINATION yet?

By Amy Carrillo Cobb, Business Owner at AmyCobb.Co

About 70% of businesses with employees will survive their second year in business. At this point you need to start planning beyond your problems.

Tips to Maintaining and Increasing Sales

  • Collect on the money that is owed to you.
  • Don’t go it alone. Tap into Resources and Network.
  • Ask what you’re worth? Develop a Pricing Strategy.
  • Put profitability first and rewards second. High salaries should come second to Cash Flow.
  • Focus on what you do best. Your business should not be all things to the marketplace.

How to Edit Videos for Your Social Media: Step-by Step Guide to Basic Video Editing Using CapCut

By Diana Garcia

  1. Dowload the Cap Cut app

2. Click on ‘New Project’ and add all the video clips you want to use.

3. We recommend choosing an audio before editing your clips. Click on “+add audio” to go to a library of audio to choose from (shown on the left side picture) or you can add your own audio.

4. Click on the clip you want to edit. At the end of each video clip you can see a slider (shown by the orange arrow) that allows you to shorten or cut certain parts of the video clip.

5. When you click on a video clip additional editing tools pop up at the bottom. Below are the meanings of those additional tools.

6. Made a mistake? You can delete any clip by clicking on the clip and then the trash button on the bottom right corner. You can also change the videos resolution and frame rates by clicking in the top right corner.

7. Once done editing, click on the top right corner and download the video. Once saved to your camera roll you can also share your video on all the social medias listed.

Complete! You are now one step close to becoming a video editing expert.  

Google search

5 CONSEJOS PARA QUE LAS EMPRESAS SE MUESTREN EN LAS PRIMERAS POSICIONES DE BÚSQUEDA EN GOOGLE

Si deseas aparecer en las primeras posiciones de los resultados de búsqueda en Google, debes comprender cómo Google determina las clasificaciones. El algoritmo de Google utiliza la relevancia, la distancia y la prominencia para determinar los resultados de las clasificaciones locales de sus motores de búsqueda. Una clasificación más alta puede ayudarte a aparecer en búsquedas relevantes y mostrar reseñas de clientes.

  1. Usa palabras claves: tu empresa necesita usar palabras claves relevantes que se ajusten a lo que el cliente está buscando.
  2. Actualiza regularmente la información clave: asegúrate de que toda su información se muestre en el panel de resultados de búsqueda de tu empresa y asegúrate de mantenerla actualizada a través de tu website. Incluye el nombre de tu empresa, número de teléfono, dirección, sitio web y horario de atención.
  3. Vincula a Google Maps: vincular tu ubicación significa que aparece en los resultados de búsqueda geográfica, como “cerca de mí”. Esto es especialmente útil para empresas de servicios domésticos como limpiadores, paisajistas, electricistas y plomeros.
  4. Configura una sección de preguntas y respuestas: la creación de una sección de preguntas y respuestas permite que cualquier persona envíe preguntas sobre tu negocio. Responder a más preguntas aumentará la clasificación ya que estás alimentando al algoritmo de Google.
  5. Incluye fotos: las empresas con fotos se consideran más respetables y te ayudarán a parecer más legítimo y confiable. Una lista aceptable tiene un promedio de 11 fotos.

Blog escrito por Anne Lagrange, traducido al español por Veronica Trevisan. Para leer el artículo en inglés, click here.

Google search

5 Tips for Businesses to Show Up Higher on a Google Search

By Anne Lagrange

If you want to appear at the top of search results you need to understand how Google determines rankings. Google’s algorithm uses relevance, distance, and prominence to determine local rankings in search engine results. Ranking higher can help you pop-up in relevant searches and showcase customer reviews.

  1. Use Keywords: Your business needs to use relevant keywords that fit what the customer is looking for. 
  1. Regularly Update Key Info: Make sure all your information is displayed on your business’ search results panel and make sure to keep it updated via your dashboard. Include your business name, phone number, address, website, and hours of operation. 
  1. Link to Google Maps: Linking your location means you appear in geographical search results, such as “near me”. This is especially useful for home service businesses such as cleaners, landscapers, electricians, and plumbers.
  1. Set Up a Q&A Section: Creating a Q&A section allows anyone to submit questions about your business. Answering more questions will increase the ranking signal you’re feeding into the Google algorithm. 
  1. Include Photos: Businesses with photos are considered more reputable and will help you appear more legitimate and trustworthy. The average listing has 11 photos. 
Googel Analytics

3 BENEFICIOS DE GOOGLE ANALYTICS PARA PROPIETARIOS DE PEQUEÑAS EMPRESAS

Como aspirante a empresario o propietario de una pequeña empresa, depende de ti desarrollar y ejecutar una estrategia de marketing ganadora para tu negocio.

Para crear el mejor enfoque, necesitarás datos. Sin datos, te quedas adivinando los gustos y disgustos de tus clientes y las áreas que más les preocupan.

¿Dónde puedes encontrar datos de tu sitio web?

Aquí es donde entra Google Analytics. Google Analytics es una herramienta gratuita de análisis de sitios web que mide lo que funciona y lo que no funciona en la estrategia de marketing en línea de tu empresa. Independientemente de la industria en la que te encuentres, Google Analytics es una excelente herramienta para ayudarte a comprender a tus clientes y tu propio sitio web.

Se enumeran algunas razones claves por las que el uso de Google Analytics puede ayudar a mejorar tu negocio:

  • GOOGLE ANALYTICS TE DA LA CAPACIDAD DE VER DE DÓNDE PROCEDEN TUS VISITANTES

Facebook, Instagram, recomendaciones, búsqueda orgánica o anuncios pagados, ¿de dónde provienen tus visitantes? Con Google Analytics, tienes acceso a ver qué plataformas de redes sociales y qué anuncios atraen más tráfico.

Ver una plataforma de redes sociales o un anuncio que tiene una alta tasa de conversión puede significar que debes invertir más en esa plataforma. Mientras que, por otro lado, una plataforma o anuncio con bajas tasas de conversión significa que necesita mejorar o reasignar tus recursos a una plataforma más beneficiosa.

De cualquier manera, Google Analytics tiene los datos para ver qué otras plataformas están generando tráfico a tu sitio web.

  • GOOGLE ANALYTICS TE AYUDA A COMPRENDER POR QUÉ LOS VISITANTES DEJAN TU SITIO WEB

Cuando alguien visita tu sitio web y se va automáticamente, eso se llama rebote. Google Analytics toma la cantidad de veces que alguien ha “rebotado” desde una página específica y la divide por todas las veces que las personas han visitado esa página en su sitio web. Este porcentaje es lo que se conoce como Tasa de Rebote;

Pero ¿por qué es útil? Este porcentaje te muestra qué páginas de tu sitio web están provocando que las personas hagan clic. Con esta información puedes ajustar la página y hacerla más fácil y atractiva para navegar.

Tener una tasa de rebote baja no siempre es malo. Todo depende de tus objetivos comerciales. Si tu objetivo es que los visitantes se registren en un seminario web, entonces la tasa de rebote será alta porque solo estarán dirigidos a una página de destino. Por otro lado, si eres un Blogger, querrás que las personas naveguen por tu sitio web, por lo que tener una alta tasa de rebote puede ser una señal para que revises y arregles algunas páginas.

Un informe detallado de la tasa de rebote te ayudará a encontrar mejores formas de mejorar tu sitio web y ajustarlo de acuerdo con tu objetivo comercial.

  • GOOGLE ANALYTICS REVELA EL COMPORTAMIENTO DE LOS VISITANTES PARA DARTE UNA MEJOR COMPRENSIÓN DE TU AUDIENCIA

Cuanto más sepas sobre el comportamiento de tus visitantes a tu sitio web, más equipado estarás para tomar decisiones inteligentes que sigan tu estrategia y objetivos comerciales. Google Analytics puede rastrear estos comportamientos y ayudarte a comprender cómo interactúan tus visitantes con tu sitio web.

Desde qué tipo de dispositivos están usando para ver tu sitio web, las páginas que tienen la mayor cantidad de visitas, los enlaces en los que hacen clic los visitantes, cuánto tiempo permanecen en tu sitio web, si son visitantes nuevos o recurrentes; la pestaña de análisis de comportamiento de Google Analytics tiene los datos. Con esta información podrás realizar los cambios y modificaciones necesarias en la navegación y productos de tu sitio web. Estos cambios mejorarán tu sitio web y lo harán más fácil de usar.

Para administrar un negocio exitoso, necesitas conocer los comportamientos y patrones de tus clientes. ¿Prefieren comprar usando su teléfono o en una computadora portátil? ¿Están en Facebook o Instagram? ¿Los anuncios pagados que estás ejecutando traen tráfico a tu sitio web? Google Analytics tiene los datos para ayudarte a responder estas preguntas y más.

Recuerda, comprender el análisis de tu sitio web para ayudarte a lograr tus objetivos es el primer paso para el crecimiento, y Google Analytics es una herramienta gratuita para ayudarte durante el viaje de tu pequeña empresa.

Blog escrito por Diana Garcia, traducido al español por Veronica Trevisan. Para leer el artículo en inglés, clic here .

Googel Analytics

3 Benefits of Google Analytics for Small Business Owners

By Diana Garcia

As an aspiring entrepreneur or a small business owner, it is up to you to develop and execute a winning marketing strategy for your business. To create the best approach, you will need data. Without data you are left guessing your customers likes and dislikes and areas they are more concerned about.  Where can you find data from your website?

This is where Google Analytics comes in. Google Analytics is a free, website analytics tool that measures what is and isn’t working in your business’s online marketing strategy. Whatever industry you are in, Google Analytics is a great tool to help you understand your customers and your website.

Listed are some key reasons why using Google Analytics can help improve your business:

GOOGLE ANALYTICS GIVES YOU THE ABILITY TO SEE WHERE YOUR VISITORS ARE COMING FROM

Facebook, Instagram, referrals, organic search, or paid ads, where are your visitors coming from? With Google Analytics, you have the access to view which social media platforms and which ads are attracting the most traffic.

Seeing a social media platform or ad that has a high conversion rate might mean you should invest more in that platform. While on the other hand, a platform or ad with low conversion rates means that you need to either improve or re-allocate your resources to a more beneficial platform. Either way, Google Analytics has the data to see which other platforms are driving traffic to your website.

IT HELPS YOU UNDERSTAND WHY VISITORS ARE LEAVING YOUR WEBSITE

When someone visits your website and leaves automatically, that is called a bounce. Google Analytics takes the number of times someone has “bounced” out of a specific page and divides that by all the times people have visited that page on your website. This percentage is what is known as a Bounce Rate, but why is this useful? This percentage shows you which pages on your website are causing people to click out. With this information you can adjust the page and make it easier and more attractive to navigate.

Having a low bounce rate is not always bad. It all depends on your business goals. If your goal is for visitors to sign up for a webinar, then the bounce rate is going to be high because they are only being directed to one landing page. On the other hand, if you are a blogger, you want people to navigate throughout your website, so having a high bounce rate might be a sign for you to go through and fix some pages.

A detailed report of the bounce rate will help you find better ways to improve your website and adjust it according to your business goal.

IT REVEALS VISITORS’ BEHAVIORS TO GIVE YOU A BETTER UNDERSTANDING OF YOUR AUDIENCE

The more you know about your visitors’ behaviors, the more equipped you are to make smart choices that follow your business strategy and goals. Google Analytics can track these behaviors and help you understand how your visitors interact with your website.

From what type of devices they are using to look at your website, to the pages that have the most views, to what links visitors are clicking on, to how long they are staying on your website, to if they are a new or returning visitor, Google Analytics behavior analysis tab has the data. With this information you can make the necessary changes and modifications to your website’s navigation and products. These changes will improve your website and make it more user friendly.

To run a successful business, you need to know your customers’ behaviors and patterns. Do they prefer to shop using their phone or on a laptop? Are they on Facebook or Instagram? Are the paid ads you are running bringing traffic to your website? Google Analytics has the data to help you answer these questions and more. 

Remember, understanding your website’s analytics to help you achieve your goals is the first step for growth, and Google Analytics is a free tool to help you on your small business journey.

Top 3 Bookkeeping Must Do’s before Year end

By Amy Carrillo Cobb, Business Owner at AmyCobb.Co

  1. RECONCILE your Bank Accounts: verify that all your accounting records match your bank accounts.
  2. COLLECT your Past Due Invoices: collect all the money that customers owe your business.
  3. ORGANIZE your business receipts: 
    1. Sort receipts by type of expense, 
    2. Organize receipts chronologically, and 
    3. Save receipts digitally on your computer or device

You don’t want to do all these tasks after year end. Please be proactive about your approach and it will save you or your accountant stress, time and money.