Client Highlight: APSCO & It's Cleaning Time!

For the month of February, we are highlighting two of our clients APSCO (Alva Property Services Companies) and It’s Cleaning Time!
Last year, both of them were selected for the FastForward Progam, a small business growth initiative powered by the City of Austin and the University of Texas at Austin’s IC2 Institute. We are proud to share that out of the 13 businesses that were accepted and completed the program, two of them were EGBI clients.
APSCO Logo
APSCO provides property maintenance and general contracting services to individuals and companies in the Greater Austin Area needing services fitting any of their business units:
*Pro Lawn Cut – Landscape maintenance and installation services
*Pro Maid Clean – Cleaning and janitorial services
*Pro Handy Home – Remodeling and general contracting services
Mynor Its cleaning time
Itscleaningtime logo
It’s Cleaning Time! LLC is a residential cleaning service company serving the Austin and surrounding areas since 2003. They also offer some commercial cleaning services: janitorial cleaning for small offices and after construction cleaning.
We look forward to continue encouraging our clients to apply for future FastFoward Program opportunities, as we believe this program provides great exposure and valuable training for our small business community.
You can find APSCO and It’s Cleaning Time! contact information along with all of our graduates who are in business by visiting our web directory.

Client Highlight: Smiley's Junk Removal and Recycling

With the beginning of the New Year, you might be thinking about getting more organized and decluttering your home or your office. If that is the case, we have the perfect ally for you: Smiley’s Junk Removal & Recycling.
Spencer Costley is the Owner of Smiley’s Junk Removal and Recycling, who has been serving the community for over five years. They were ranked one of the Top Junk Removal Companies in Austin in 2016 by Expertise.com.
If you have any junk laying around, a garage full of stuff filling up the space, any trash or unwanted items that need to be removed, Smiley’s Junk Removal and Recycling can assist you. They serve both residential and business locations… always with a smile!
Not only that, but Spencer will try to save and recycle your items in various creative ways.
Spencer graduated from the EGBI entrepreneurial program in 2011, he continues to attend workshops, participates in our BizCoaching groups, is actively involved with EGBI and is one of our most loyal clients when we need volunteers.
“The EGBI classes give me an outlet to bounce my ideas off of and experts that will answer any questions that I have about my business, and to me that is priceless… I’ve grown quite a bit since taking the class; I have more clients that I serve now on a regular basis. I’m their go-to person when they need junk that needs to be removed, and that’s a great feeling.”
Smiley’s Junk Removal and Recycling is insured under the State of Texas. Please consider using Smiley’s if you are in the process of decluttering your home or office. Click here to visit their website and support them by following them on social media!
You can find Smiley’s contact information along with all of our graduates who are in business by visiting our web directory.

Client Highlight: Selina's Manq'a

As we approach the holiday season, please consider Selina’s Manq’a for your catering needs. Selina’s Manq’a creates an exquisite and elegant experience, taking into consideration even the smallest detail, and always adjusting to your budget.
logo letramasgrande (1)
Selina’s Manq’a shares the Peruvian heritage of sisters Selina and Patricia Ortiz, who with dedication, devotion and professionalism introduce the best of Peruvian and international cuisine.
With an interest in starting a business, Selina enrolled in EGBI’s Curso Empresarial in 2012. She realized that in order to be successful, she needed to take the challenge very seriously. She learned the requirements to starting her own business and went on to work on herself.
Following her dreams, she enrolled in the prestigious Le Cordon Bleu of Culinary Arts in Austin, where she graduated with honors. She began her career with Mi Peru Catering in 2012, preparing her favorite Peruvian foods.
She came back to EGBI to take some of the entrepreneurial classes again. With broader culinary experience, she decided to include international cuisine into her menu, which led to the relaunch of her business, naming it Selina’s Manq’a (meaning Selina’s Food in the the Quechua language). With a new name and logo, she recently launched her website and is working on growing her blog and social media presence.
EGBI has provided Selina with education, motivation, resources, exposure and constant support. Selina and her sister regularly attend EGBI workshops, and Selina is currently participating in EGBI’s BizCoaching program. Selina is also very involved in the community and participates in other organizations’ programs for small businesses.
EGBI is proud to say that Selina has provided her catering services for many EGBI events, and her food is always fantastic.
Please visit her site www.selinasmanqa.com and keep her in mind next time you need catering services.
You can find Selina’s contact information along with all of our graduates who are in business by visiting our web directory.

3 Maneras de mantenerse enfocado cuando comienzas un nuevo negocio

Por Al Lopez, Director Ejecutivo de EGBI
Traduccion: Veronica Trevisan, Wester
Para los propietarios de pequeñas empresas y emprendedores, una de las claves para el éxito es mantenerse enfocado. Eso puede sonar obvio, pero muy a menudo, los propietarios de pequeñas empresas tienen tantas ideas nuevas y oportunidades al comienzo del negocio que pierden su intención original u objetivo del plan de negocios. Con esto en mente, detallo aquí tres maneras de permanecer súper enfocados durante sus primeros 12 meses como nuevo dueño de negocio:
TIP #1: Empiece de manera pequeña y lentamente
Si, todo es más grande en Texas, pero eso no significa que su negocio va a convertirse en un gigante de la noche a la mañana. De hecho, no hay tal cosa como un “éxito nocturno” en los negocios. El camino hacia el éxito futuro está lleno de muchos mini-pasos a lo largo del camino.
Una de las razones principales para empezar de a poco y lento es porque el crecimiento requiere capital, y eso es algo que la mayoría de los nuevos dueños de negocios no tienen. Es por eso que usted escuchará en inglés acerca de “startups bootstrapping” que en la traducción al español sería algo así como “emprendedores con autoarranque” ya que, en su camino hacia el éxito, estos emprendedores son muy cuidadosos del dinero que están gastando antes de hacer sus primeras ventas. Si usted permanece enfocado, podrá controlar cuánto efectivo está gastando.
Una manera de “arrancar” su nueva empresa es considerar un ambiente de trabajo en equipo. En lugar de derrochar por un costoso contrato de arrendamiento de 12 meses, a menudo se puede alquilar un espacio de trabajo cotidiano sobre una base de mes a mes. Además, como bono adicional, usted puede interactuar con otros empresarios de características similares en un ambiente que tenga la particularidad de una incubadora de negocios.
TIP #2: Escriba su plan de negocios.
Una manera de mantenerse enfocado es poniendo su plan de negocios por escrito. La mayoría de los planes de negocios incluyen discusión de temas como: oportunidad de mercado, finanzas y operaciones y estrategia de marketing. Al pensar cuidadosamente qué nicho de mercado va a buscar, cómo va a financiar sus operaciones en curso y cómo va a llegar a su consumidor específico, estará en una posición mucho mejor para evaluar nuevas ofertas y oportunidades a medida que surgen.
Por ejemplo, digamos que usted es una empresaria latina que le gustaría abrir un negocio de salón de uñas en el centro de Austin. Su plan de negocios incluiría detalles sobre qué parte del mercado de salón de uñas está tratando de alcanzar, información sobre los precios y algunos detalles como puede ser llegar a las mujeres dentro de ciertos barrios de Austin (por ejemplo, a través de medios sociales, anuncios impresos, campañas publicitarias). Entonces, cuando alguien le propone una nueva idea, usted será capaz de ver cómo se ajusta a su propia visión para el negocio.
TIP #3: Escriba una declaración de la misión d la empresa
Muy a menudo, los dueños de pequeñas empresas arriban con un gran concepto del negocio, pero no tienen la manera de comunicar qué hace que ese negocio sea especial para otras personas. Una forma de hacerlo es elaborando una declaración de la misión empresarial para poder compartirla con otros integrantes de la misma como son los empleados, socios, vendedores e inversores. Las declaraciones de misión más eficaces y emocionantes son aquellas que explican cómo usted planea cambiar el mundo con su nuevo negocio.
Tal vez usted está pensando en abrir una tienda de ropa para las mujeres. Su declaración de misión podría incluir una descripción de algún mercado que esta insuficientemente atendido y al que usted está llegando (por ejemplo, “madres solteras que quieren ropa de moda para el lugar de trabajo, pero a bajo costo “) o alguna descripción de lo que hace que su producto sea diferente de los otros productos, por ejemplo “100% ropa local 100% y con materiales naturales”). Entonces, cuando reciba una nueva oferta u oportunidad, podrá ver qué tan bien encaja esa oportunidad con su visión u objetivo único para su empresa.
**
Ser propietario de una pequeña empresa es un reto ya lo suficientemente grande como para ser atrapado además en un montón de nuevas ideas rápidamente. Empiece pequeño, trace su plan de negocios y prepare una declaración de misión. Al hacerlo, usted preparará su nuevo negocio para el éxito futuro.
 

3 Ways to Stay Focused When Starting a New Business

By Al Lopez, EGBI Executive Director
For small business owners and entrepreneurs, one of the keys to success is staying focused. That may sound obvious, but too often, small business owners get so many new ideas and opportunities early in the life of their business that they lose their original intent or business plan target. With that in mind, here are three ways to stay super-focused during your first 12 months as a new business owner:
TIP #1: Start small and start slow
Yes, everything’s bigger in Texas, but that doesn’t mean your business is going to become a giant overnight. In fact, there is no such thing as an “overnight success” in business. The path to future success is filled with many mini-steps along the way.
One big reason why you want to start small and start slow is because growth requires capital, and that’s something most new business owners don’t have. That’s why you’ll hear about startups “bootstrapping” their way to success, by being very careful about how much cash they are spending before they make their first sales. When you stay focused, you’ll be able to control how much cash you’re spending.
One way to bootstrap your new venture is to consider a co-working environment. Instead of splurging for an expensive 12-month lease, you can often rent a co-working space on a month-to-month basis. Plus, as an added bonus, you get to network with similar types of entrepreneurs in an incubator-like environment.
TIP #2: Put your business plan in writing
One way to stay focused is by putting down your business plan in writing. Most business plans include discussion of topics like: market opportunity, finance and operations and marketing strategy. By carefully thinking about what market niche you are going after, how you are going to fund your ongoing operations and how you plan to reach your target consumer, you will be in a much better position to evaluate new offers and opportunities as they arise.
For example, say you are a Latina entrepreneur who would like to open a nail salon business in downtown Austin. Your business plan would include details about what part of the nail salon market you are trying to reach, some information about pricing, and some details about how you plan to reach women within certain neighborhoods within Austin (e.g. via social media, print ads, billboards). Then, when someone proposes a new idea to you, you will be able to see how it matches up with your own vision for the business.
TIP #3: Create a mission statement
Too often, small business owners come up with a great business concept but don’t have a way of communicating what makes the business special to other people. One way to do that is by crafting a mission statement that you can share with other stakeholders in your business – employees, partners, vendors and investors. The most effective and exciting mission statements are those that explain how you plan to change the world with your new business.
 
Maybe you’re thinking of opening a store selling clothes for women. Your mission statement might include a description of some under-served market that you are reaching (e.g. “single moms who want fashionable but low-cost clothing for the workplace”), or some description of what makes your product different from every other product (e.g. “all clothes made from 100 percent locally-sourced, natural materials”). Then, when you get a new offer or opportunity, you’ll be able to see how well that opportunity fits in with your unique vision or goal for your company.
**
Being a small business owner is challenging enough without being caught up in lots of new ideas too fast. Start small, map out your business plan, and come up with a mission statement. By doing so, you will prepare your new business for future success.