By Olivia Yang

Establishing your brand is one of the most important aspects of your business foundation. In fact, having a consistent brand image will allow you to increase your business’ recognition amongst potential customers. 

To begin building your brand, consider the following factors:

  1. Company Logo

Your company logo should be recognizable and portray your brand “identity”. It can represent your product or service; or even qualities of your company that make it unique. 

For example, take a look at the Beats by Dre logo:

Not only is the logo minimalistic, much like the Beats headphones, but the logo itself represents a circular head wearing the “b” symbol as headphones. 

Creating a successful logo, however, is only one of three ways to make your company stand out.

2. Company Colors

Another branding strategy for unification is through your company colors. This palette should once again convey your brand identity and be used in all company materials, such as the website, email signature, and promotional material. This not only creates a company aesthetic, but improves brand recognition and association.

Check out these colors:

What company comes to mind?

You probably answered McDonald’s, and this choice isn’t random. The bright red and yellow McDonald’s uses have scientific backing—yellow is associated with positivity, while red induces feelings of excitement, making them memorable. Additionally, these colors are used consistently throughout their marketing materials, from the shirt colors of actors in advertisements to the text colors. 

Your color choice and usage will help identify your company with customers.

3. Company Content

The last step to building your business’ brand is through your marketing content. This may include posts on social media, newsletters, blogs, videos, and more—anything that is created by your company and represents your image. Your content should show your company’s values and help craft its identity. For example, your company may value sustainability. Consider launching a community campaign, such as funding a garden or trash pick-up event, and promote these projects through a variety of channels. 

There is no limit to the content you can produce. The end goal is to communicate your company vision and values with consumers.