By Hilary Enriquez
John B. McLellan has over 30 years of experience in organizational leadership, strategic planning, sales and marketing program development and project management. He founded Search 2 Sales, LLC in 2004, an advertising consulting firm that helps small and medium-sized businesses effectively implement Pay-Per-Click advertising on platforms such as Google Ads & Microsoft Advertising.
Prior to founding Search 2 Sales, John worked at the Hewlett-Packard Company for over 25
years in a variety of sales, consulting and leadership positions across many of HP’s business
segments. John holds a Bachelor of Science degree in Electrical Engineering.
John shares his experience as a volunteer with EGBI.
Share a fun fact with us.
I hold dual citizenship with the US and Canada.
How did you first get involved with EGBI?
I first got involved with EGBI when I applied to volunteer on a project they posted on Catchafire. Catchafire is an online marketplace where nonprofits post projects that require a particular set of skills and individuals with those skills can volunteer. In this case, EGBI had received a grant for free advertising on Google, using the platform called Google Ads. EGBI selected me to help them develop an advertising campaign and teach them the skills that would enable them to optimize and expand on what we created.
Why do you volunteer for EGBI?
I believe that public service in any form, is not only an obligation, but a source of personal development and self-fulfillment. I currently serve on the board and as a volunteer for several nonprofits. I consider myself fortunate to have a skillset that even in my retirement years, is still relevant and in demand. Fortunately, I am able to work with organizations and individuals literally around the world, from the comfort of my home in Dallas. EGBI is one of several nonprofits I have helped with their Google Ads accounts over the years.
How has your involvement with EGBI helped you grow professionally and personally?
The time that I spend is personally gratifying because Monica is such a joy to work with. She sees the potential for the work we are doing and is excited whenever she makes progress or sees a new opportunity. For me professionally, I have grown by learning the ever-changing nuances of the Google Ad Grant program and how it differs from the advertising normally used by paying customers of Google Ads.
Want to get involved ? Contact us to find out how you can volunteer or donate.