By Salem Mata-Diaz
Jorge Cervantes, founder of Temperature Experts, began his journey by taking air conditioning classes at ACC in 2016. Thanks to his effort and perseverance, he earned his first license and worked at Alpine for four years, followed by a position at Temperature Pro.
Jorge has spent nearly nine years training and working in the HVAC industry. He explains his reasons for choosing this career by saying:
“My passion for this trade comes from the joy of helping people, solving technical problems, and seeing my clients’ satisfaction. I’m also inspired by the freedom of being an entrepreneur and the desire to contribute to my community.”
With the goal of becoming his own boss and serving the community, Jorge built his business with care and dedication. He shares:
“Temperature Experts specializes in the repair and installation of air conditioning systems, both residential and commercial. What sets us apart is the direct and human approach, our commitment to quality, honesty, and a fast, professional response.”
Jorge sought guidance from the Economic Growth Business Incubator (EGBI) and connected with people who wanted to see him grow as an entrepreneur and reach his goals.
He says:
“EGBI has been key to our growth, helping me become more professional in administrative areas, in using advertising tools like Google, and in preparing for the next step as a business owner. I’m grateful to the EGBI team for supporting growing businesses, to my coach Héctor, who is a great person and an excellent mentor, and to Alina from Easy Insurance for recommending this organization.”
Not all paths are straight; some have twists and turns, and the same is true when running a business. Jorge has faced several challenges and shares how he has overcome them:
“Like any business, we’ve faced challenges—starting from scratch without clients or a clear direction, learning the administrative side, adapting to technology, and competing with companies that don’t operate professionally. We’ve overcome this through hard work, continuous learning, and always focusing on the quality of our service.”
Jorge reflects on his experience as a business owner and shares the lessons he’s learned:
“A valuable lesson I’ve learned is that quality and honesty always open doors. Customers appreciate good service and professionalism, and that has allowed us to grow steadily and with purpose.”
If you’d like to learn more about how EGBI can support your business, don’t hesitate to contact us at hello@egbi.org