By Olivia Yang

Linktree is an online tool frequently used on social media platforms like Instagram for organizations to compile important links onto a single landing page. It generates a URL, allowing business owners to share important information such as a website, registration form, online store, and more, all through one link. It is especially useful for Instagram, which limits the amount of links users can add to their profile. Linktree is convenient to both use and access, with a free Basic version available to all. 

However, there are a few things to consider before implementing Linktree in your business. First, the Linktree URL and logo on the landing page may not match the brand your company hopes to portray. While it may take time, many platforms (Wix, Squarespace, etc.) allow users to code their own landing pages for free. This has the added benefit of direct access to your website, increasing traffic. Additionally, many of Linktree’s advanced features require premium accounts, which can range from $5 to $24 per month.

If your company relies on social media for marketing, it may well be worth it to create a Linktree. To get started, visit the Linktree Website and sign up for free. As you create an account, you will customize your unique Linktree URL to fit your purpose. For example, a common URL would be “[company name]”. 

Once you have signed up, you can begin adding necessary links or media to your landing page. 

Next, through the “Appearance” tab, you are able to customize your Linktree appearance using colors, images, and even Canva designs to match the company brand.

Lastly, once you launch your Linktree and begin sharing with potential customers, Linktree will track and analyze data including views, clicks, click-through rates, and revenue (if applicable). Premium accounts include metrics such as locations of users, referrers, or on what social media app Linktree was accessed the most, the type of device used, and more. You can monitor these statistics through the Analytics tab.

Overall, Linktree is a valuable marketing tool especially considering the digital revolution occurring today. Despite certain drawbacks, it is a convenient way for businesses to increase engagement with customers.