By: Aditya Patwardhan
With communications nowadays happening a lot on the Internet, the importance of social media cannot be understated. Social media is a tool that allows businesses to increase their visibility, redirecting traffic toward them, and maintain strong connections in the online world. If businesses are strategic about their content, posting to social media can be a massive edge over the competition. Here are some reasons why it is crucial to get a Facebook Business page and an Instagram business account. I will first cover Facebook Business Pages and then cover Instagram business accounts. (Note that many of the advantages of Facebook Business pages are also advantages of Instagram Business accounts.)
Advantages of a Facebook Business Pages
Facebook Business pages can help your business by building your company’s online identity. A Facebook Business page helps viewers find out about your company and understand the products and services it offers. A well-designed page also shows the company’s culture and values. This kind of authenticity helps retain current customers and can appeal to potential customers. Well-run pages frequently post content and interact with or mention their audience, keeping members of their audience engaged and interacting with your business.
Another benefit of using a Facebook Business page is having access to specialized tools not included with a personal profile. An example of this is Insights. Insights collects data about your viewers, such as demographics, and their interactions with the page. This lets the business owner analyze trends among their viewers. If used effectively, this is a significant improvement over using a personal account.
Finally, Facebook Business pages can help spread awareness of your business and increase traffic to your business’s other pages. For example, you can post about important events your company is involved in organizing and post links to find out more. Then, viewers who click the link are redirected to learn more on another page, increasing viewership and also keeping users interactive.
Advantages of a Instagram Business Pages
Similar to the benefits of using a Facebook Business page over a personal account, there are benefits to using a Business Account on Instagram. One advantage is the ability to pre schedule posts, or write many posts ahead of time to be published at predetermined times. This is more efficient, since you can write many posts in a single sitting. Furthermore, pre scheduling posts is an effective way to increase viewership, by scheduling posts for when your company’s audience is the most active online.
Instagram as a platform also offers advantages that Facebook doesn’t. According to this article, Instagram has a younger user base, with most users being under 30. Using Instagram can therefore help your business cater to a wider demographic and attract more clients. Also, Facebook and Instagram are best suited for different types of posts. Facebook is best for posts with lots of text, while posts with lots of photos tend to do well on Instagram.
Using a Facebook and Instagram Business account will allow you to run targeted ads based on the user’s specific interest and habits. Overall, in today’s age, social media is an important investment for any company’s marketing strategy. Knowing different platforms and their features can help your business succeed in forming a larger, more connected network of clients.