Jorge Cervantes, founder of Temperature Experts, began his journey by taking air conditioning classes at ACC in 2016. Thanks to his effort and perseverance, he earned his first license and worked at Alpine for four years, followed by a position at Temperature Pro.
Jorge has spent nearly nine years training and working in the HVAC industry. He explains his reasons for choosing this career by saying:
“My passion for this trade comes from the joy of helping people, solving technical problems, and seeing my clients’ satisfaction. I’m also inspired by the freedom of being an entrepreneur and the desire to contribute to my community.”
With the goal of becoming his own boss and serving the community, Jorge built his business with care and dedication. He shares:
“Temperature Experts specializes in the repair and installation of air conditioning systems, both residential and commercial. What sets us apart is the direct and human approach, our commitment to quality, honesty, and a fast, professional response.”
Jorge sought guidance from the Economic Growth Business Incubator (EGBI) and connected with people who wanted to see him grow as an entrepreneur and reach his goals. He says:
“EGBI has been key to our growth, helping me become more professional in administrative areas, in using advertising tools like Google, and in preparing for the next step as a business owner. I’m grateful to the EGBI team for supporting growing businesses, to my coach Héctor, who is a great person and an excellent mentor, and to Alina from Easy Insurance for recommending this organization.”
Not all paths are straight; some have twists and turns, and the same is true when running a business. Jorge has faced several challenges and shares how he has overcome them:
“Like any business, we’ve faced challenges—starting from scratch without clients or a clear direction, learning the administrative side, adapting to technology, and competing with companies that don’t operate professionally. We’ve overcome this through hard work, continuous learning, and always focusing on the quality of our service.”
Jorge reflects on his experience as a business owner and shares the lessons he’s learned:
“A valuable lesson I’ve learned is that quality and honesty always open doors. Customers appreciate good service and professionalism, and that has allowed us to grow steadily and with purpose.”
If you’d like to learn more about how EGBI can support your business, don’t hesitate to contact us at hello@egbi.org
Rogers’ banking journey began at age 18 at NationsBank (now known as Bank of America), where his sister had gotten him an interview. Initially, he hadn’t wanted to go into banking, but took the interview and got the job. He got the job as a teller and continued working from there.
Today, Rogers works at Cadence Bank as the commercial relationship manager and owns two businesses: a photo booth business and a commercial cleaning move-out business. He said his primary goal for starting these businesses was to maximize his income for his family in the long term, and his freedom, so he no longer will have to work a 9-5 in the future.
In 2006, Rogers acquired a trucking company and 18-wheelers to haul agriculture, mainly in Corpus Christi. Most businesses are cyclical, meaning they are seasonal, and in agriculture, there is planting to harvest.
“This operates about 7 months out of any 12-month calendar year, to which you have to offset your business by finding other loads to carry,” Rogers said.
What he would do in those cases was have things called reefer vans and dry vans. So they had refrigerator trucks, and haul general freight interstate throughout the US.
With plans of not remaining in banking for the rest of his life, Rogers said his mom and pop businesses he owns will generate enough income to step down from the 9-to-5.
“I will leverage a portion of that income into developing either rentals or ADU’s primarily in South Texas,” he said. “I am also currently researching to open up a string of laundromats as well.”
Rogers used to work with the CDFI People Fund, where he had come across EGBI, because they would service with technical assistance to some of the clients that they could not in instances of overflow.
“When there were classes like this based on marketing and business, cash flow management, taxes, even if our classes were full, then we would send our individuals and clientele over to EGBI, and they did a great job,” he said.
Rogers said he loves the fact that EGBI helps minorities.
“I love the passion of everyone that works for the organization, and I look forward to their growth and success in the future.”
Wells Fargo and the Economic Growth Business Incubator (EGBI) hosted a listening session with 10 Austin-based small business owners to highlight their testimonials of resilience and perseverance during this year’s National Small Business Week. During the celebratory event, Wells Fargo awarded EGBI with a $30,000 grant that will enable the nonprofit to continue empowering businesses, while expanding economic development in Austin’s underserved communities. In addition, each of the 10 small businesses were surprised with $1,000 grants to help aid in the success of their respective businesses. The businesses included:
Armonia – Armonia is the cultivation of Latin heritage, celebrating the connection of home and body through nurturing goods that evoke the memories and home essentials that carry stories.
Better Foundation Fitness – BFF identifies major issues that hinder fitness milestones and teaches effective workouts that build the best version of their clients including individuals overcoming injuries.
Collected Abundance Julianna Chung is a professional organizer and owner of Collected Abundance. She serves seniors, families and individuals to declutter together at home for a stress-free, more organized life. Julianna is here for you during life transitions and disaster relief, building a caring community together!
Dulce’s Cleaning Services – This company takes pride in offering exceptional cleaning services for your home and community. From residential and commercial cleanings to construction cleanup, office maintenance, Airbnb turnovers, and events, this company provides exceptional quality service every step of the way.
Gaines Royal Transport – Gaines Royal Transport (GRT) is a non-emergency medical transportation service that provides rides to mostly seniors and people with disabilities.
Kitty Bird Photo – Photographer is a connection artist that captured warm and expressive images of business events and branding portraits for small businesses and entrepreneurs in Austin. As a collaborative and creative, she offers genuine images that elevate brands and foster community at business events.
LCR Food Services, LLC – Make every occasion a culinary masterpiece with Canapé by Marianne Renauld. LCR Food Services specializes in crafting visually stunning grazing tables and providing personalized catering experiences.
Reycast Media – Reycast Media LLC creates high quality video for broadcast distribution and engaging social media content (video & audio) for brands and businesses. With two decades of experience in the broadcast industry, Reycast Media brings your vision to life in English & Spanish.
Smiley’s Recycling & Resale – Smiley’s Junk Removal and Recycling believes that a difference can be made in the impact on landfills only by recycling, reusing, and up-cycling the items picked up from residents and businesses of Austin, TX and the surrounding area.
Kiki Roman hair designer – Full service hair services with specialty in hair color.
“EGBI has been a strong advocate and resource for the small business community in Austin,” said Christopher Rios, Wells Fargo Vice President of Community Impact and Philanthropy. “We understand that access to capital remains a key barrier for minority-owned and-led businesses. We hope that these grants will serve as an extended lifeline to help EGBI and these inspiring business owners continue to flourish and serve their mission.”
According to the U.S. Small Business Administration, small businesses play a significant role in the economic landscape of Texas, comprising 99.8% of all businesses in the state. These businesses employ 4.9 million individuals, representing 44.5% of the workforce in Texas.
The listening session allowed Wells Fargo to hear from the struggles, milestones, and successes that 10 small business owners and clients of EGBI have experienced in the last year. The small business owners who participated have demonstrated exceptional dedication and resilience in their entrepreneurial pursuits with the support of the Economic Growth Business Incubator in 2023. These entrepreneurs shared their experiences of overcoming challenges and driving growth in their businesses and communities. The business owners are a mix of the different industries that represent the true face of small business owners in our community, including a hairdresser, a cleaning company, a media production company, a photographer, a residential organizer, a transportation company, a personal trainer, a product retailer, and junk removal company. In 2023, nearly 500 individuals in the Austin area have benefited from the comprehensive coaching, training, and support provided by EGBI to aspiring and existing business owners facing barriers to success. EGBI was presented with a proclamation honoring their commitment to helping small business flourish in Austin.
“In May 2023, EGBI was named the number one business incubator in the city of Austin by the Austin Business Journal due to number of local businesses assisted,” said Larissa Davila, Executive Director of EGBI. “Our vision is to empower every small business to become profitable, sustainable, and an asset to the community, we try to reduce as many barriers as possible we can for the small business owners to be successful.”
FOR IMMEDIATE RELEASE SMBR Announces Partnership with EBGI to Empower Small, Minority and Women-Owned Businesses
Austin, TX – The City of Austin’s Small and Minority Business Resources Department (SMBR) is thrilled to announce a new partnership with the Economic Growth Business Incubator (EGBI). The collaboration is set to significantly enhance the support services available for the City’s small, minority and women- owned business enterprises (MBE/WBE) by focusing on crucial aspects of business growth and city procurement processes.
A New Era of Business Support and Growth
“Through this partnership, we are reinforcing our commitment to the growth and success of small, minority and women-owned businesses in Austin,” said Director of SMBR Edward Campos.
“Collaborating with EGBI allows us to offer a more comprehensive range of services tailored to the unique challenges our small, minority-and -women-owned businesses face.”
For more than 20 years, EGBI has provided training, coaching and support to aspiring and existing business owners who face barriers to growing a successful business.
“EGBI has always been where the community needs it, and we’re excited to partner with SMBR in this endeavor. We provide three times the average coaching hours than most business incubators – and SMBR comes with their impact. Our goal is to provide sustainable growth and success for the businesses that provide traction to our economy,” said Executive Director of EGBI Larissa Davila. “We believe that through this collaboration, we can make a significant difference in the Austin business community.”
Commitment to Continuous Improvement
The partnership will encompass a variety of services aimed at strengthening the business capabilities of firms: Orientation and Training: Firms will receive comprehensive guidance on navigating the City of Austin Finance Online website, enhancing their ability to submit bids and secure city contracts. Business Coaching: Expert coaching will cover an array of topics including business strategy, financial management, preparation for financing applications, and navigating city payment processes. Financial Operations Support: Assistance in adopting more reliable systems for tracking financial operations, including setting up and training on QuickBooks Online. Hands-On Assistance: Firms will learn how to effectively utilize financial reports for business management and gain insight into finding and responding to contracting opportunities.
A Step Forward in Economic Development and Social Mobility
The partnership represents a significant step in fostering business development and economic mobility in Austin. By empowering small, minority and women-owned businesses, the City of Austin reaffirms its commitment to creating an inclusive and thriving business environment.
How to Get Involved To receive training, coaching, and/or support from EGBI, small and minority-owned businesses will need to complete a short intake form that is available on the City’s website. Firms will then need to submit the form to SMBR’S Program Manager I Catherine Sak at Catherine.Sak@austintexas.gov or smbr@austintexas.gov.
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About SMBR The Small and Minority Business Resources Department (SMBR) administers Minority-Owned, Women- Owned, and Disadvantaged Business Enterprise Procurement Programs for the City of Austin. Our mission is to promote access and equity on City of Austin contracts, providing economic opportunity to small, minority-owned, women-owned, and disadvantaged businesses. About EBGI Economic Growth Business Incubator (EGBI) is a small business incubator or business accelerator established in 2003 in collaboration with several community entities including the Greater Austin Hispanic Chamber of Commerce and the Housing Authority of the City of Austin. In 2023, EGBI was recognized as the No. 1 incubator in Central Texas by the Austin Business Journal and in 2024 the incubator received the CAN Butler Award for Spirit of Collaboration and the Candid Platinum Seal for Transparency, and Best Places to Work for Working Parents. EGBI provides business coaching to entrepreneurs in Central Texas wanting to start and/or grow a business. Up until 2024, our organization has provided over 4,200 hours of business coaching in bookkeeping, sales, marketing, business planning, online presence, government contracts and similar topics to provide traction to small business owners.
