2. Click on ‘New Project’ and add all the video clips you want to use.
3. We recommend choosing an audio before editing your clips. Click on “+add audio” to go to a library of audio to choose from (shown on the left side picture) or you can add your own audio.
4. Click on the clip you want to edit. At the end of each video clip you can see a slider (shown by the orange arrow) that allows you to shorten or cut certain parts of the video clip.
5. When you click on a video clip additional editing tools pop up at the bottom. Below are the meanings of those additional tools.
6. Made a mistake? You can delete any clip by clicking on the clip and then the trash button on the bottom right corner. You can also change the videos resolution and frame rates by clicking in the top right corner.
7. Once done editing, click on the top right corner and download the video. Once saved to your camera roll you can also share your video on all the social medias listed.
Complete! You are now one step close to becoming a video editing expert.
Si deseas aparecer en las primeras posiciones de los resultados de búsqueda en Google, debes comprender cómo Google determina las clasificaciones. El algoritmo de Google utiliza la relevancia, la distancia y la prominencia para determinar los resultados de las clasificaciones locales de sus motores de búsqueda. Una clasificación más alta puede ayudarte a aparecer en búsquedas relevantes y mostrar reseñas de clientes.
Usa palabras claves: tu empresa necesita usar palabras claves relevantes que se ajusten a lo que el cliente está buscando.
Actualiza regularmente la información clave: asegúrate de que toda su información se muestre en el panel de resultados de búsqueda de tu empresa y asegúrate de mantenerla actualizada a través de tu website. Incluye el nombre de tu empresa, número de teléfono, dirección, sitio web y horario de atención.
Vincula a Google Maps: vincular tu ubicación significa que aparece en los resultados de búsqueda geográfica, como “cerca de mí”. Esto es especialmente útil para empresas de servicios domésticos como limpiadores, paisajistas, electricistas y plomeros.
Configura una sección de preguntas y respuestas: la creación de una sección de preguntas y respuestas permite que cualquier persona envíe preguntas sobre tu negocio. Responder a más preguntas aumentará la clasificación ya que estás alimentando al algoritmo de Google.
Incluye fotos: las empresas con fotos se consideran más respetables y te ayudarán a parecer más legítimo y confiable. Una lista aceptable tiene un promedio de 11 fotos.
Blog escrito por Anne Lagrange, traducido al español por Veronica Trevisan. Para leer el artículo en inglés, click here.
If you want to appear at the top of search results you need to understand how Google determines rankings. Google’s algorithm uses relevance, distance, and prominence to determine local rankings in search engine results. Ranking higher can help you pop-up in relevant searches and showcase customer reviews.
Use Keywords: Your business needs to use relevant keywords that fit what the customer is looking for.
Regularly Update Key Info: Make sure all your information is displayed on your business’ search results panel and make sure to keep it updated via your dashboard. Include your business name, phone number, address, website, and hours of operation.
Link to Google Maps: Linking your location means you appear in geographical search results, such as “near me”. This is especially useful for home service businesses such as cleaners, landscapers, electricians, and plumbers.
Set Up a Q&A Section: Creating a Q&A section allows anyone to submit questions about your business. Answering more questions will increase the ranking signal you’re feeding into the Google algorithm.
Include Photos: Businesses with photos are considered more reputable and will help you appear more legitimate and trustworthy. The average listing has 11 photos.
Meet Robert Shipman, a top-notch EGBI supporter and volunteer. Robert is the Senior Vice President of Commercial Banking with Frost Bank. He is a seventh-generation Texan who is proud to call Austin his home. Robert graduated from the University of Mary Hardin-Baylor in Belton, TX. He and his wife, Jessica, are fortunate to have one daughter, two dogs, one cat, and a bunch of fishes. Robert has 19 years of banking and finance experience including 10 years with Frost Bank. In his free time, Robert enjoys working closely with locally owned businesses to provide full service banking and financial services including real estate purchases, refinances, lines of credit, and loans.
Robert shares his experience as a volunteer and collaborator of EGBI and how he, you involve too.
Hi Robert! To get started, would you mind telling us another fun fact about yourself? I love dogs, food, my family, and the Austin business community.
How have you volunteered for EGBI? I have taught classes for almost a decade, served as Treasurer, served as Chair Elect, and am now serving as Chair.
Why do you think it is important to volunteer? Small businesses are the backbone of our community. EGBI provides invaluable resources to small business owners where they can succeed regardless of the economic climate.
“EGBI provides Austin’s Small Business Owners with the tools to succeed regardless of the economic climate.” – Robert Shipman
Why is it important to volunteer and donate to EGBI? What do you wish everyone knew about EGBI? EGBI provides a plethora of resources to business owners that they can’t get anywhere else in Austin. Volunteering at EGBI allowed me to share my knowledge of banking and finance with the new generation of business owners.
Do you have a favorite experience about volunteering with EGBI? Teaching classes. I love the home-away-from-home EGBI provides for business owners.
What would you say to someone thinking of volunteering or donating to EGBI? Do it! You’ll be surprised how spending a little of your time can benefit others
— In 2020, EGBI volunteers put in more than 130 hours to help EGBI support and serve over 400 small businesses. Volunteers like Robert make this possible and continue to help EGBI pursue their mission of training, coaching, and supporting aspiring and existing business owners who face barriers to growing a successful business. Want to get involved too? Contact us to find out how you can volunteer or donate.
As an aspiring entrepreneur or a small business owner, it is up to you to develop and execute a winning marketing strategy for your business. To create the best approach, you will need data. Without data you are left guessing your customers likes and dislikes and areas they are more concerned about. Where can you find data from your website?
This is where Google Analytics comes in. Google Analytics is a free, website analytics tool that measures what is and isn’t working in your business’s online marketing strategy. Whatever industry you are in, Google Analytics is a great tool to help you understand your customers and your website.
Listed are some key reasons why using Google Analytics can help improve your business:
GOOGLE ANALYTICS GIVES YOU THE ABILITY TO SEE WHERE YOUR VISITORS ARE COMING FROM
Facebook, Instagram, referrals, organic search, or paid ads, where are your visitors coming from? With Google Analytics, you have the access to view which social media platforms and which ads are attracting the most traffic.
Seeing a social media platform or ad that has a high conversion rate might mean you should invest more in that platform. While on the other hand, a platform or ad with low conversion rates means that you need to either improve or re-allocate your resources to a more beneficial platform. Either way, Google Analytics has the data to see which other platforms are driving traffic to your website.
IT HELPS YOU UNDERSTAND WHY VISITORS ARE LEAVING YOUR WEBSITE
When someone visits your website and leaves automatically, that is called a bounce. Google Analytics takes the number of times someone has “bounced” out of a specific page and divides that by all the times people have visited that page on your website. This percentage is what is known as a Bounce Rate, but why is this useful? This percentage shows you which pages on your website are causing people to click out. With this information you can adjust the page and make it easier and more attractive to navigate.
Having a low bounce rate is not always bad. It all depends on your business goals. If your goal is for visitors to sign up for a webinar, then the bounce rate is going to be high because they are only being directed to one landing page. On the other hand, if you are a blogger, you want people to navigate throughout your website, so having a high bounce rate might be a sign for you to go through and fix some pages.
A detailed report of the bounce rate will help you find better ways to improve your website and adjust it according to your business goal.
IT REVEALS VISITORS’ BEHAVIORS TO GIVE YOU A BETTER UNDERSTANDING OF YOUR AUDIENCE
The more you know about your visitors’ behaviors, the more equipped you are to make smart choices that follow your business strategy and goals. Google Analytics can track these behaviors and help you understand how your visitors interact with your website.
From what type of devices they are using to look at your website, to the pages that have the most views, to what links visitors are clicking on, to how long they are staying on your website, to if they are a new or returning visitor, Google Analytics behavior analysis tab has the data. With this information you can make the necessary changes and modifications to your website’s navigation and products. These changes will improve your website and make it more user friendly.
To run a successful business, you need to know your customers’ behaviors and patterns. Do they prefer to shop using their phone or on a laptop? Are they on Facebook or Instagram? Are the paid ads you are running bringing traffic to your website? Google Analytics has the data to help you answer these questions and more.
Remember, understanding your website’s analytics to help you achieve your goals is the first step for growth, and Google Analytics is a free tool to help you on your small business journey.
RECONCILE your Bank Accounts: verify that all your accounting records match your bank accounts.
COLLECT your Past Due Invoices: collect all the money that customers owe your business.
ORGANIZE your business receipts:
Sort receipts by type of expense,
Organize receipts chronologically, and
Save receipts digitally on your computer or device
You don’t want to do all these tasks after year end. Please be proactive about your approach and it will save you or your accountant stress, time and money.
About the writer: Amy Carrillo Cobb gives others the financial capacity to make a difference through Bookkeeping, Accounting and Finance services. She is a Money Mindset Coach, Business Coach, and blogger. https://linktr.ee/amycobbco
