Death, heights, public speaking — can you guess which is the most common fear in America?
According to the National Institute of Mental Health, it’s public speaking.
But while the anxiety of speaking in front of an audience can be huge, the benefits in mastering this communication skill can be even greater. With the right words and a confident delivery, imagine being easily able to:
Build public awareness of your brand
Attract and retain loyal customers
Articulate your vision and motivate your team
Grow a meaningful professional network
If you’re interested in conquering your own fear of public speaking, improving your communication skills, and growing your business and network, you are invited to join EGBI’s Toastmasters club. Click here to find out how.
Our club is one of over 14,000 global chapters of Toastmasters International, a nonprofit organization dedicated to building confidence and public speaking skills.
In each Toastmasters meeting, members deliver speeches they’ve prepared and receive feedback from other members. After the speeches, members often have the opportunity to participate in Table Topics, an activity where a host selects a random club member to speak for 1–2 minutes about a specific topic.
Within the supportive environment of a Toastmasters meeting, members improve their listening, presenting, feedback, and improvisation skills, while building the confidence and interpersonal skills that help them excel as leaders in their businesses and communities.
And whether you’ve never spoken to a group or feel completely at ease in front of a crowd, there’s always something to learn at Toastmasters. Click here to learn more about how to join EGBI’s Toastmasters club and take your communication skills to the next level.
Carlos Nazario, CPA, JD, is more than just a seasoned business and tax consultant – he’s a catalyst for entrepreneurial success. With over 20 years of experience, Carlos has dedicated his career to helping businesses thrive, from small mom-and-pop shops to Fortune 500 companies. Additionally, his dual expertise in finance and law equips him with a unique perspective, which allows him to offer comprehensive insights to his clients.
Now, beyond his professional endeavors, Carlos is deeply committed to giving back to the community. As a volunteer instructor at EGBI he leverages his expertise to empower aspiring entrepreneurs. “I feel a need to give back to our community,” Carlos explains, highlighting his dedication to making a difference in the lives of others.
At EGBI, Carlos integrates real-world accounting experiences into his instructional approach, enriching the learning experience for participants. Drawing from his extensive background, he shares common pitfalls and practical insights, equipping entrepreneurs with the tools they need to succeed.
Moreover, working at EGBI has not only benefited Carlos professionally but also personally. “It helps keep me updated on current trends and needs of entrepreneurs, and I have added new friends,” he reflects. This dual impact underscores the symbiotic relationship between Carlos and EGBI, where both parties grow and thrive together.
Furthermore, Carlos’s journey with EGBI resonates deeply with the organization’s mission. “The barriers to growing a successful business are real, also the needed help to overcome them,” he acknowledges. Through his work, Carlos actively contributes to dismantling these barriers, paving the way for aspiring entrepreneurs to realize their dreams.
When asked to reflect on his most rewarding experiences as an instructor, Carlos shares “It has been great to see an idea become a profitable business which serves our community.”. These moments of success fuel Carlos’s passion for his role at EGBI, reinforcing his commitment to empowering entrepreneurs on their journey to success.
Lastly, to those considering volunteering or working with EGBI, Carlos offers a compelling testament to the organization’s transformative potential. “You will be amazed by how much you can positively impact the lives of the students,” he affirms. These words by him echo the sentiment shared by many who have been touched by EGBI’s mission and work.
Carlos Nazario is one of the many volunteers who embody the EGBI’s mission. Through his contributions, he exemplifies the profound impact that mentorship and support can have on aspiring business owners.
Andres is a Colombian immigrant, he spent the last 18 years in the U.S.. He’s had many jobs such as construction, cleaning, tutoring, etc. His website uses artificial intelligence to make the hiring process more easier and less of a struggle for small business owners, or even the employees/people looking for jobs. With artificial intelligence you don’t have to rely on word of mouth just because you are in need, but you can actually find the right person with the right qualities that you want in an employee. Moil means hard work, they chose the name to represent the hard work in Latinos. The Moil website is used to connect small and medium size businesses with people to hire in real time.
We share the conversation.
Larissa: Share with us a little bit about what we were talking. I can’t wait to share our conversations and what you are offering as a solution.
Andres: Absolutely, look I mean over the last 18 years like you mentioned right, I’ve had the opportunity not only to be an employee on construction, cleaning, tutoring, corporate sales, you know but I’ve also had the opportunity to be a business owner so I’ve had the opportunity to experience the pain points on both ends and then with the boom of artificial intelligence, you know we thought, hey what can we do to not only streamline the process for both ends, but what can we do to actually improve the process so that businesses can hire quicker so that businesses can actually find talent in real time and then candidates can actually highlight and showcase those skills.
Larissa: What is Moil and what does it offer?
Andres: The word Moil means hard work, we chose this name to represent our hard working latinos. I’m a Latino immigrant, and we chose the name because it became a mission for Latinos to learn many skills so that they could actually find a job here, a job there but, never actually having a place where they can actually utilize all of the skills in one single place. We’re a platform where we use artificial intelligence to connect small and medium businesses with people seeking employment, and we do this in real time so we allow businesses to actually match and connect with candidates and even hire them on the spot.
Larissa: Why did you decide to launch this app?
Andres: It comes from two things, it comes from not being able to showcase and highlight their skills for skilled labor and not being able to actually monetize all of their skills and number two it comes from my personal experience. On both ends, I’ve seen it, I’ve seen the issues that we look to fix both from an employee side and an employer side then with the boom of artificial intelligence it allowed us to actually simplify and streamline these processes and it was the perfect time historically. Technology was meant to actually reach everyone and anyone.
Larissa: Who can benefit from it?
Andres: Any small medium business or even a large business that is looking to hire will benefit from our solution because we’ve simplified the process. I encourage small medium businesses who don’t use technology today to give our application an opportunity because they will see that not only is it going to save them time it’s going to save them time it’s going to save them money in the short and long term because it will allow them to find the right people at the right time which is very important for all small and medium businesses who struggle many times to hire the right candidate or who struggle to actually say, hey I can’t hire someone full-time, well through our platform you can hire full-time, part-time, contract.
Larissa: How can a small business owner start using it?
Andres: I’m glad you asked because you know we actually created this with you in mind, we created this company so that we could use that artificial intelligence to get rid of many obstacles, time, educational levels and language barriers, you don’t need to be very good with computers you don’t need to be very good with technology. You can do this from your phone or your computer and it will take just two minutes to post that job. I will show you exactly how to post that job, once you create your Moil account. You go to our website Moilapp you just need to know the basics of your business in order to create your business account. From your dashboard you have the option to post a job, you are going to click on “post a job”, you get to choose between English and Spanish, we are in the process of making the languages broader, then you just fill in the questions with what you’re looking for. By just putting your business name and the job title we’re going to click on “Generate for me”, and our artificial intelligence is gonna do the rest of it for you, the process takes just a few seconds while it loads, and this will actually create the job description for you and it also fills up the rest of the information about the position. You can edit the response, and once you are done you can E-verify or not-verify and then you click “save and continue”.”
Larissa: What would you like people to take away from this conversation?
Andres: A few things, for business don’t be scared of technology, technology has proven to actually help you grow, make more money and become a more efficient business. Today we need to use technology to continue to grow, don’t be afraid because it will actually simplify many many processes for you, now for people looking for employment remember that coming to the US or starting a new job does not mean you have to start from scratch no one can take away your experience and abilities no one can take away your skills so please make sure to highlight them while looking for a new job.”
In the bustling world of business, the quest for more clients often consumes our attention because of the widespread myth that an increase in the number of clients is directly correlated to an increase in sales. However, oftentimes this myth remains exactly that: a myth. Business.com emphasizes this by explaining that it is often more expensive to acquire new customers (five to ten times the cost) than retaining old ones who are likely to spend 67% more on average.
Additionally, focusing solely on acquiring new clients serves a much bigger risk that most businesses realize. Studies have shown that the success rate of selling to new customers is 5-20% in comparison to a staggering 60-70% chance of selling to existing customers. These statistics highlight the growing need in the business community to focus more on current customers and increasing existing customer loyalty than acquiring new clients.
Cultivating Customer Happiness…
The key to retaining existing clients lies in keeping them happy and engaged. In an extremely competitive business world, businesses are required to go the extra mile to make their current clients feel valued and appreciated.
Below are listed some strategies businesses can harness to go this extra mile:
Personalized Attention:
Embrace direct marketing tactics such as handwritten notes accompanying your products. This helps showcase a personal touch that resonates with clients.
Highlight long-term clients on social media: make them feel special!
Utilize Upselling Opportunities:
Upselling opportunities are opportunities a business might have to sell more expensive items or add-ons to generate increased revenue. A business can utilize upselling as a sales technique by selling such items among loyal customers (who you have already established a positive relationship with).
Identify complementary offerings or upgraded versions that align with the needs and preferences of your existing clients.
Remember: Effective upselling not only boosts revenue but also adds value to the client relationship.
Exclusive Treatment for VIP clients:
Extend exclusive privileges to VIP clients, such as sneak peeks at upcoming product lines, priority access to products or services, and unexpected gifts delivered straight to their doorsteps.
By making VIP clients feel appreciated and valued, you reinforce their loyalty to your brand and foster long-term relationships.
Leveraging Seasonal Trends:
Capitalize on seasonal trends to introduce special discounts or promotions tailored specifically for existing clients. This can help make them feel special and thus enhance the loyalty they have with your business!
By aligning your offerings with seasonal demands, you not only enhance customer satisfaction but also demonstrate your attentiveness to their evolving needs.
Extra Incentives:
Utilize grassroot marketing by establishing referral programs.
Reach out to repeat customers directly and give them a discount or reward for every successful referral.
Actively seek feedback from repeat customers! This helps demonstrate your commitment to continuously improving their experience with your products or services— thus enhancing customer satisfaction.
Implementation strategies…
Below are some common steps you can use to integrate client satisfaction as a standard practice within your business:
Assess Your Current Practices: Evaluate your existing customer engagement strategies and identify areas for improvement.
Conduct Customer Satisfaction Surveys: Gather feedback from your clients to gain insights into their needs, preferences, and pain points.
Establish Performance Standards: Set clear benchmarks for customer satisfaction and monitor your progress towards achieving them.
Create Exclusive Offerings: Develop special incentives or rewards exclusive to existing clients, incentivizing their continued loyalty.
Know Your Customers: Invest time and resources into understanding your existing clientele on a deeper level, allowing you to tailor your offerings to their specific needs and preferences.
In Conclusion…
It is imperative that businesses realize that oftentimes the true gold mine for sustainable business growth and increased sales lies within our existing client base. By prioritizing client satisfaction, leveraging upselling opportunities, and fostering meaningful relationships, businesses can unlock the full potential of their current clientele.
Remember, in the pursuit of long-term success, nurturing existing relationships is just as crucial as acquiring new ones.
An important decision for any business owner is how to legally classify their company. Whether they opt for a corporation or an LLC, a partnership or a nonprofit, this choice impacts the ownership, liability, and taxation of their business.
While there are many structures available to business owners, at EGBI we commonly work with clients who are deciding between a C Corporation and a Limited Liability Company.
C Corporation
A C Corporation, or C Corp, is one of the most common types of corporations. Companies that are incorporated (commonly shortened to “inc.”) are typically more complicated and expensive to set up and maintain, but offer benefits for businesses that need to raise money or plan to be sold.
Ownership: One or more people
Liability: Owners are not personally liable for business debts
Taxation: The C Corp pays taxes on its profits according to national and federal corporate tax rates
Limited Liability Company
A Limited Liability Company (LLC) is a legal entity that protects owners from personal liability for business debts. While LLCs don’t offer the same benefits for raising funds as a corporation, theytypically require less recordkeeping and paperwork.
Ownership: One or more people
Liability: Owners are not personally liable for business debts
Taxation: Owners have flexibility in choosing between paying self-employment tax or corporate tax
Each structure offers its own advantages and disadvantages, but ultimately the “right” choice depends on each individual business, and is best decided with the help of a legal professional.
If you’d like to consult with an attorney and learn which business structure is best for your company, please join us for one of our upcoming Legal Clinics where you will have the opportunity to speak with an attorney privately for 30 minutes at no charge. Click here to learn more and sign up for your free session.
