Securing Your Instagram Account: A Step-by-Step Guide

By Rutu Ruparel

In today’s digital age, protecting your social media accounts is paramount. With the prevalence of cyber threats, safeguarding platforms like Instagram is crucial. This guide offers step-by-step instructions to fortify your Instagram account against unauthorized access and potential breaches.

Step 1: Enable Two-Factor Authentication (2FA):

  • Go to your Instagram profile and tap the three horizontal lines in the top right corner.
  • Select “Settings” from the menu.
  • Scroll down and tap on “Security.”
  • Choose “Two-Factor Authentication” and follow the prompts to enable it.
  • Select your preferred method for receiving authentication codes (SMS or authenticator app).
  • Save backup codes in a secure location for emergencies.

Step 2: Review App Permissions:

  • Navigate to your Instagram settings.
  • Select “Apps and Websites” under the “Security” section.
  • Review the list of connected apps and websites.
  • Revoke access for any apps or websites that you no longer use or trust.
  • Regularly audit your connected apps to maintain security.

Step 3: Set Up Login Alerts:

  • Access your Instagram settings.
  • Tap on “Security” and then “Login Activity.”
  • Enable login alerts by selecting “Get Notifications” and choosing your preferred method (email or SMS).
  • Receive alerts whenever someone attempts to log in to your account from an unfamiliar device or location.
  • Take immediate action if you receive any suspicious login alerts.

Step 4: Create a Strong Password:

  • Visit your Instagram settings.
  • Select “Security” and then “Password.”
  • Choose “Change Password” and enter your current password.
  • Create a strong, unique password using a combination of letters, numbers, and special characters.
  • Avoid using easily guessable information like birthdays or names.
  • Consider using a reputable password manager to generate and store secure passwords.

Step 5: Stay Vigilant Against Phishing Attempts:

  • Be cautious of emails, messages, or websites requesting your Instagram login information.
  • Verify the authenticity of any communication by checking the sender’s email address or website URL.
  • Look out for red flags such as grammatical errors or urgent requests for personal information.
  • Never provide your Instagram credentials to unverified sources.
  • Report any suspicious activity or phishing attempts to Instagram immediately.

By following these step-by-step instructions, you can enhance the security of your Instagram account and minimize the risk of unauthorized access or data breaches. Remember to regularly review your security settings and stay informed about emerging threats to ensure the ongoing protection of your account.

Find the Spanish version here.

5 Powerful Tips to Conquer Self-Doubt and Fear as a New Business Owner

By Shruti Batra

Congratulations my dear fellow entrepreneur. You have done what most people just talk about! You have taken the leap and ventured on your own! It’s an exciting journey, but it’s also normal to experience self-doubt and fear along the way. While these feelings can make even the most confident entrepreneur hesitate, they can also be converted into your motivational tool guide. 

Wondering how? 

Here are 5 powerful tips to help you conquer self-doubt and fear, and propel your business forward:

1. Remember Your Why: What ignited your passion to start this business? Reconnect with your core purpose. Was it to solve a problem you care about? Leave a legacy? Focusing on your “why” will reignite your drive and fuel your confidence. Remember the problems you will solve and never let that purpose be out of sight 

2. Focus on Progress, Not Perfection: Even the most celebrated expert was a novice once. This country is full of such novices becoming experts through sheer consistency. Every step forward, every hurdle cleared, is a victory. Focus on continuous improvement, learn from mistakes, and keep moving forward.

3. Find Your Tribe: You are known by the company you keep. Surround yourself with supportive people who believe in you and your business.  This could be a mentorship program, online communities for female or minority entrepreneurs, or even a mastermind group of local business owners. Sharing your challenges and celebrating successes with like-minded individuals is a powerful way to combat self-doubt.

4. Embrace Continuous Learning: The business landscape is constantly evolving. Commit to lifelong learning – take online courses, attend workshops, and read books and articles on relevant topics. Most importantly learn from every mistake and set back. Embracing a learning mindset will help you get more confident while navigating challenges and making decisions.

5. Practice giving and gratitude: It’s important to learn to give before you can get. Focus on what you bring to the table, what problem you will solve, who will smile because of you today. Also take a few minutes each day to reflect on the things you’re grateful for in your business journey. This simple exercise can boost your mood and combat negativity.

Remember, you are not alone. Every successful entrepreneur has faced self-doubt and fear. By implementing these tips and believing in yourself, you can conquer these challenges and build a thriving business.

Find the Spanish version here.

Not Having a Budget isn’t an Option

By Anwuli Chukwurah

How to create a budget you’ll use for your business. Sure, you can trust your gut, but your employees don’t have your gut and will need a concrete plan they can see and use.

When you hear the word, budget, what emotion comes to mind for you? Some dread it and actively avoid using it. Some think it’s restrictive and not flexible enough to match their ideas. But, a budget helps give you a north star to follow. If your business doesn’t have focus, it’ll feel like nothing is moving or things are moving in all directions and yet feel stagnant. A budget can help you focus your energy on one thing for that year. If you realize halfway through the year that the budget you built is over or below your actual results by a huge margin, then at least you have a starting point on what to change for the remaining year.

If you don’t have a baseline budget, then how can you know what needs to change and how to change it? If you feel like your business is off course, you can always go back to your budget to see what your plans were and refocus. It’s not meant to be a restrictive handcuff. You can have fun with it and get into the habit of recording and seeing the changes in your budget and business as it evolves.

Three ways you can start creating and using a budget:

  1. Simple
  2. Growth Rate
  3. Detailed & Bottom-Up

Simple

The simple method of creating a budget is multiplying your monthly revenue and expenses by twelve (annualizing your monthly number). This automatically gives you your annual goal for revenue and expenses. This only works if you’re just starting out and are a one or two-person team. At least you’ll have a goal that you’re trying to reach. You will sacrifice some accuracy with this method, but it’s a starting point. Then, as your business grows, you’ll get a sense of what revenue and expenses look like to help inform next year’s budget. What ends up happening, as you grow, you’ll want a more detailed method to plan for revenue and expenses.

Growth Rate

Another way is to pick a percentage that you think your total revenue or expense will increase or decrease for the year. For this you’ll need your previous year’s total revenue and expense to multiply your rate to it. Some common sense will have to be applied when using this method. You can’t say you’ll 10x your revenue over the next year when you’ve barely been able to double your revenue. Don’t set yourself up for failure, and keep your numbers reasonable. I usually like to underestimate revenue and overestimate my expenses. You’re always going to spend more than you think so you might as well build that in your budget.

Detailed & Bottom-Up

I like using this detailed and bottom-up approach when building client budgets. It forces my clients to think through the levers that run their business. What quantities and at what price do you think you’ll be able to sell every month? If you’re a nonprofit, which donors or grants can you get your funds from? If your business is seasonal, we can build the seasonality into your budget. How many employees do you think you’ll need? Is the number of employees needed associated with your sales? If you have department heads, this approach forces you to talk to them and have them bring their input as to what the budget should look like. Since, they’re living the day-to-day and can accurately estimate what resources they’ll need for the next year. This approach takes the longest to build, but it’s comprehensive and will have every part of the business talking to each other to build a functional budget.


Not having a budget is not an option. A budget gives you a goalpost to look towards and helps keep you honest as a business owner. If your actuals don’t match your budget, at least you have a starting point to investigate the differences. Do you have to change your sales and marketing tactics? Is it an operation issue? Have you hired too many people? Do you need to hire more people? Is your fundamental product that you’re selling not what your customers want? It opens a world of ways to start analyzing and seeing your business. A budget is a plan that you can use to run your business, but don’t feel you have to stay stuck to it. It’s just a plan that can change, but whatever change you plan must make business sense. You can’t change just because you feel like it. Your employees will feel the whiplash and lack of stability.

About the author:

Anwuli Chukwurah is a versatile finance professional with a track record of starting new finance organizations and scaling them for growth in fast-paced entrepreneurial environments. She has over 6+ years of experience working with small business owners, startups, and nonprofit organizations to help connect finance with their business goals. She aims to ensure her clients become comfortable and adept at navigating their numbers. She works with clients at Woolichooks and writes a newsletter for non-finance folks.

Find the Spanish version here.

10 Local Businesses Receive Grants During Small Business Week

Photography credit: Javier Carrera www.javiercarrerab.com

Wells Fargo and the Economic Growth Business Incubator (EGBI) hosted a listening session with 10 Austin-based small business owners to highlight their testimonials of resilience and perseverance during this year’s National Small Business Week.  During the celebratory event, Wells Fargo awarded EGBI with a $30,000 grant that will enable the nonprofit to continue empowering businesses, while expanding economic development in Austin’s underserved communities. In addition, each of the 10 small businesses were surprised with $1,000 grants to help aid in the success of their respective businesses. The businesses included:

  • Armonia – Armonia is the cultivation of Latin heritage,  celebrating the connection of home and body through nurturing goods that evoke the memories and home essentials that carry stories.
  • Better Foundation Fitness  – BFF identifies major issues that hinder fitness milestones and teaches effective workouts that build the best version of their clients including individuals overcoming injuries.
  • Collected Abundance  Julianna Chung is a professional organizer and owner of Collected Abundance. She serves seniors, families and individuals to declutter together at home for a stress-free, more organized life. Julianna is here for you during life transitions and disaster relief, building a caring community together!
  • Dulce’s Cleaning Services – This company takes pride in offering exceptional cleaning services for your home and community. From residential and commercial cleanings to construction cleanup, office maintenance, Airbnb turnovers, and events, this company provides exceptional quality service every step of the way.
  • Gaines Royal Transport  – Gaines Royal Transport (GRT) is a non-emergency medical transportation service that provides rides to mostly seniors and people with disabilities.
  • Kitty Bird Photo – Photographer is a connection artist that captured warm and expressive images of business events and branding portraits for small businesses and entrepreneurs in Austin. As a collaborative and creative, she offers genuine images that elevate brands and foster community at business events. 
  • LCR Food Services, LLC – Make every occasion a culinary masterpiece with Canapé by Marianne Renauld. LCR Food Services specializes in crafting visually stunning grazing tables and providing personalized catering experiences.
  • Reycast Media  – Reycast Media LLC creates high quality video for broadcast distribution and engaging social media content (video & audio) for brands and businesses. With two decades of experience in the broadcast industry, Reycast Media brings your vision to life in English & Spanish.
  • Smiley’s Recycling & Resale –  Smiley’s Junk Removal and Recycling believes that a difference can be made in the impact on landfills only by recycling, reusing, and up-cycling the items picked up from residents and businesses of Austin, TX and the surrounding area.
  • Kiki Roman hair designer – Full service hair services with specialty in hair color.

“EGBI has been a strong advocate and resource for the small business community in Austin,” said Christopher Rios, Wells Fargo Vice President of Community Impact and Philanthropy. “We understand that access to capital remains a key barrier for minority-owned and-led businesses. We hope that these grants will serve as an extended lifeline to help EGBI and these inspiring business owners continue to flourish and serve their mission.”

According to the U.S. Small Business Administration, small businesses play a significant role in the economic landscape of Texas, comprising 99.8% of all businesses in the state. These businesses employ 4.9 million individuals, representing 44.5% of the workforce in Texas.

The listening session allowed Wells Fargo to hear from the struggles, milestones, and successes that 10 small business owners and clients of EGBI have experienced in the last year. The small business owners who participated have demonstrated exceptional dedication and resilience in their entrepreneurial pursuits with the support of the Economic Growth Business Incubator in 2023. These entrepreneurs shared their experiences of overcoming challenges and driving growth in their businesses and communities. The business owners are a mix of the different industries that represent the true face of small business owners in our community, including a hairdresser, a cleaning company, a media production company, a photographer, a residential organizer, a transportation company, a personal trainer, a product retailer, and junk removal company. In 2023, nearly 500 individuals in the Austin area have benefited from the comprehensive coaching, training, and support provided by EGBI to aspiring and existing business owners facing barriers to success. EGBI was presented with a proclamation honoring their commitment to helping small business flourish in Austin.

“In May 2023, EGBI was named the number one business incubator in the city of Austin by the Austin Business Journal due to number of local businesses assisted,” said Larissa Davila, Executive Director of EGBI. “Our vision is to empower every small business to become profitable, sustainable, and an asset to the community, we try to reduce as many barriers as possible we can for the small business owners to be successful.”

Find the Spanish version here.

SMBR Announces Partnership with EBGI to Empower Small, Minority and Women-Owned Businesses

FOR IMMEDIATE RELEASE
SMBR Announces Partnership with EBGI to Empower Small, Minority and Women-Owned Businesses

Austin, TX – The City of Austin’s Small and Minority Business Resources Department (SMBR) is thrilled to
announce a new partnership with the Economic Growth Business Incubator (EGBI). The collaboration is
set to significantly enhance the support services available for the City’s small, minority and women-
owned business enterprises (MBE/WBE) by focusing on crucial aspects of business growth and city
procurement processes.


A New Era of Business Support and Growth


“Through this partnership, we are reinforcing our commitment to the growth and success of small,
minority and women-owned businesses in Austin,” said Director of SMBR Edward Campos.


“Collaborating with EGBI allows us to offer a more comprehensive range of services tailored to the
unique challenges our small, minority-and -women-owned businesses face.”


For more than 20 years, EGBI has provided training, coaching and support to aspiring and existing
business owners who face barriers to growing a successful business.


“EGBI has always been where the community needs it, and we’re excited to partner with SMBR in this
endeavor. We provide three times the average coaching hours than most business incubators – and
SMBR comes with their impact. Our goal is to provide sustainable growth and success for the businesses
that provide traction to our economy,” said Executive Director of EGBI Larissa Davila. “We believe that
through this collaboration, we can make a significant difference in the Austin business community.”


Commitment to Continuous Improvement


The partnership will encompass a variety of services aimed at strengthening the business capabilities of
firms:
Orientation and Training: Firms will receive comprehensive guidance on navigating the City of
Austin Finance Online website, enhancing their ability to submit bids and secure city contracts.
Business Coaching: Expert coaching will cover an array of topics including business strategy,
financial management, preparation for financing applications, and navigating city payment
processes.
Financial Operations Support: Assistance in adopting more reliable systems for tracking financial
operations, including setting up and training on QuickBooks Online.
Hands-On Assistance: Firms will learn how to effectively utilize financial reports for business
management and gain insight into finding and responding to contracting opportunities.


A Step Forward in Economic Development and Social Mobility

The partnership represents a significant step in fostering business development and economic mobility
in Austin. By empowering small, minority and women-owned businesses, the City of Austin reaffirms its
commitment to creating an inclusive and thriving business environment.

How to Get Involved
To receive training, coaching, and/or support from EGBI, small and minority-owned businesses will need
to complete a short intake form that is available on the City’s website. Firms will then need to submit
the form to SMBR’S Program Manager I Catherine Sak at Catherine.Sak@austintexas.gov or
smbr@austintexas.gov.

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About SMBR
The Small and Minority Business Resources Department (SMBR) administers Minority-Owned, Women-
Owned, and Disadvantaged Business Enterprise Procurement Programs for the City of Austin. Our
mission is to promote access and equity on City of Austin contracts, providing economic opportunity to
small, minority-owned, women-owned, and disadvantaged businesses.
About EBGI
Economic Growth Business Incubator (EGBI) is a small business incubator or business accelerator
established in 2003 in collaboration with several community entities including the Greater Austin
Hispanic Chamber of Commerce and the Housing Authority of the City of Austin. In 2023, EGBI was
recognized as the No. 1 incubator in Central Texas by the Austin Business Journal and in 2024 the
incubator received the CAN Butler Award for Spirit of Collaboration and the Candid Platinum Seal for
Transparency, and Best Places to Work for Working Parents.
EGBI provides business coaching to entrepreneurs in Central Texas wanting to start and/or grow a
business. Up until 2024, our organization has provided over 4,200 hours of business coaching in
bookkeeping, sales, marketing, business planning, online presence, government contracts and similar
topics to provide traction to small business owners.