Hashtags have become an integral part of social media and are a powerful tool for categorizing content, increasing visibility, and engaging with a broader audience. This article will help you navigate hashtags on different social media to maximize your social media presence.
How to Use Hashtags Effectively
1. Do Your Research:
Trending Hashtags: Check platforms like Twitter, Instagram, and LinkedIn for trending hashtags related to your content.
Industry-Specific Hashtags: Use hashtags that are popular within your industry to reach a targeted audience.
2. Use a Mix of Popular and Niche Hashtags:
– Popular hashtags (#Travel, #Food) have a broad reach but high competition.
– Niche hashtags (#MinimalistLifestyle, #VeganRecipes) target a specific audience with less competition, increasing the likelihood of engagement.
3. Create Branded Hashtags:
– Unique to your brand or campaign, these hashtags can help build a community and encourage user-generated content.
4. Limit the Number of Hashtags:
– Instagram allows up to 30 hashtags per post, but engagement drops after 5-10 hashtags.
– Twitter’s character limit suggests 1-2 hashtags per tweet for optimal engagement.
– LinkedIn and Facebook are effective with 3-5 hashtags per post.
5. Place Hashtags Strategically:
– On Instagram, hashtags can go in the caption or the first comment.
– On Twitter, integrate hashtags naturally within your tweet.
– On LinkedIn, place hashtags at the end of your post for better readability.
Tyrone Meredith initiated his journey into entrepreneurship with his company after accumulating a decade of experience in the HVAC industry. Motivated by his extensive knowledge, he pursued and successfully passed the State Contractors exam. Following this achievement, Tyrone strategically developed the brand identity for his venture, Tyrone A/C & Heating Inc. With meticulous attention to detail, he navigated the incorporation process, establishing a solid foundation for his business. Equipped with determination and essential resources, including a truck, Tyrone entered the realm of entrepreneurship.
Tyrone shares a bit about his journey.
How did you hear about EGBI?
I found EGBI by contacting the City of Austin Small Business Development Office. I called looking for a business mentor and they referred me to EGBI.
How has EGBI helped you?
EGBI helped me to build the confidence to market myself and also believe in my vision. They coached me and recommended a host of individuals to assist with advertising and marketing. They introduced me to Mayor Kirk Watson among other people. This gave me the confidence I needed to know that “I am enough as I am and the sky’s the limit.” The lunch engagements helped me become more outgoing and overcome my fear of rejection. My world is truly as I make it.
What are you working on now?
Currently, I’m focused on expanding the reach of my company’s services through marketing initiatives. By attracting more customers with their HVAC needs, I aim to increase our revenue and solidify our position in the market.
If you were to start all over again, what would you do differently?
Looking back, I would prioritize allocating more resources towards advertising from the start, rather than waiting a decade to do so. Additionally, I’d make proactive investments in retirement planning to secure my financial future more effectively.
What inspired you to become an entrepreneur?
Have a better quality of life and to have more control of my personal time as a whole.
Where do you see yourself in five years?
I envision myself making smarter investments and expanding my team by hiring at least one additional full-time technician. Furthermore, I aim to elevate our brand visibility by increasing our advertising budget by $10,000.
What’s your biggest challenge?
My greatest challenge lies in finding the right individuals who can complement my skills and knowledge where they fall short.
What’s the best piece of advice you received?
The good thing about success it, it is in your hands. And the bad thing about success is, it is in your hands!!!
What advice would you give someone starting their own business?
Embrace the discipline required for success, and you’ll spare yourself the anguish of regret down the road.
In today’s digital age, protecting your social media accounts is paramount. With the prevalence of cyber threats, safeguarding platforms like Instagram is crucial. This guide offers step-by-step instructions to fortify your Instagram account against unauthorized access and potential breaches.
Step 1: Enable Two-Factor Authentication (2FA):
Go to your Instagram profile and tap the three horizontal lines in the top right corner.
Select “Settings” from the menu.
Scroll down and tap on “Security.”
Choose “Two-Factor Authentication” and follow the prompts to enable it.
Select your preferred method for receiving authentication codes (SMS or authenticator app).
Save backup codes in a secure location for emergencies.
Step 2: Review App Permissions:
Navigate to your Instagram settings.
Select “Apps and Websites” under the “Security” section.
Review the list of connected apps and websites.
Revoke access for any apps or websites that you no longer use or trust.
Regularly audit your connected apps to maintain security.
Step 3: Set Up Login Alerts:
Access your Instagram settings.
Tap on “Security” and then “Login Activity.”
Enable login alerts by selecting “Get Notifications” and choosing your preferred method (email or SMS).
Receive alerts whenever someone attempts to log in to your account from an unfamiliar device or location.
Take immediate action if you receive any suspicious login alerts.
Step 4: Create a Strong Password:
Visit your Instagram settings.
Select “Security” and then “Password.”
Choose “Change Password” and enter your current password.
Create a strong, unique password using a combination of letters, numbers, and special characters.
Avoid using easily guessable information like birthdays or names.
Consider using a reputable password manager to generate and store secure passwords.
Step 5: Stay Vigilant Against Phishing Attempts:
Be cautious of emails, messages, or websites requesting your Instagram login information.
Verify the authenticity of any communication by checking the sender’s email address or website URL.
Look out for red flags such as grammatical errors or urgent requests for personal information.
Never provide your Instagram credentials to unverified sources.
Report any suspicious activity or phishing attempts to Instagram immediately.
By following these step-by-step instructions, you can enhance the security of your Instagram account and minimize the risk of unauthorized access or data breaches. Remember to regularly review your security settings and stay informed about emerging threats to ensure the ongoing protection of your account.
Congratulations my dear fellow entrepreneur. You have done what most people just talk about! You have taken the leap and ventured on your own! It’s an exciting journey, but it’s also normal to experience self-doubt and fear along the way. While these feelings can make even the most confident entrepreneur hesitate, they can also be converted into your motivational tool guide.
Wondering how?
Here are 5 powerful tips to help you conquer self-doubt and fear, and propel your business forward:
1. Remember Your Why: What ignited your passion to start this business? Reconnect with your core purpose. Was it to solve a problem you care about? Leave a legacy? Focusing on your “why” will reignite your drive and fuel your confidence. Remember the problems you will solve and never let that purpose be out of sight
2. Focus on Progress, Not Perfection: Even the most celebrated expert was a novice once. This country is full of such novices becoming experts through sheer consistency. Every step forward, every hurdle cleared, is a victory. Focus on continuous improvement, learn from mistakes, and keep moving forward.
3. Find Your Tribe: You are known by the company you keep. Surround yourself with supportive people who believe in you and your business. This could be a mentorship program, online communities for female or minority entrepreneurs, or even a mastermind group of local business owners. Sharing your challenges and celebrating successes with like-minded individuals is a powerful way to combat self-doubt.
4. Embrace Continuous Learning: The business landscape is constantly evolving. Commit to lifelong learning – take online courses, attend workshops, and read books and articles on relevant topics. Most importantly learn from every mistake and set back. Embracing a learning mindset will help you get more confident while navigating challenges and making decisions.
5. Practice giving and gratitude: It’s important to learn to give before you can get. Focus on what you bring to the table, what problem you will solve, who will smile because of you today. Also take a few minutes each day to reflect on the things you’re grateful for in your business journey. This simple exercise can boost your mood and combat negativity.
Remember, you are not alone. Every successful entrepreneur has faced self-doubt and fear. By implementing these tips and believing in yourself, you can conquer these challenges and build a thriving business.
How to create a budget you’ll use for your business. Sure, you can trust your gut, but your employees don’t have your gut and will need a concrete plan they can see and use.
When you hear the word, budget, what emotion comes to mind for you? Some dread it and actively avoid using it. Some think it’s restrictive and not flexible enough to match their ideas. But, a budget helps give you a north star to follow. If your business doesn’t have focus, it’ll feel like nothing is moving or things are moving in all directions and yet feel stagnant. A budget can help you focus your energy on one thing for that year. If you realize halfway through the year that the budget you built is over or below your actual results by a huge margin, then at least you have a starting point on what to change for the remaining year.
If you don’t have a baseline budget, then how can you know what needs to change and how to change it? If you feel like your business is off course, you can always go back to your budget to see what your plans were and refocus. It’s not meant to be a restrictive handcuff. You can have fun with it and get into the habit of recording and seeing the changes in your budget and business as it evolves.
Three ways you can start creating and using a budget:
Simple
Growth Rate
Detailed & Bottom-Up
Simple
The simple method of creating a budget is multiplying your monthly revenue and expenses by twelve (annualizing your monthly number). This automatically gives you your annual goal for revenue and expenses. This only works if you’re just starting out and are a one or two-person team. At least you’ll have a goal that you’re trying to reach. You will sacrifice some accuracy with this method, but it’s a starting point. Then, as your business grows, you’ll get a sense of what revenue and expenses look like to help inform next year’s budget. What ends up happening, as you grow, you’ll want a more detailed method to plan for revenue and expenses.
Growth Rate
Another way is to pick a percentage that you think your total revenue or expense will increase or decrease for the year. For this you’ll need your previous year’s total revenue and expense to multiply your rate to it. Some common sense will have to be applied when using this method. You can’t say you’ll 10x your revenue over the next year when you’ve barely been able to double your revenue. Don’t set yourself up for failure, and keep your numbers reasonable. I usually like to underestimate revenue and overestimate my expenses. You’re always going to spend more than you think so you might as well build that in your budget.
Detailed & Bottom-Up
I like using this detailed and bottom-up approach when building client budgets. It forces my clients to think through the levers that run their business. What quantities and at what price do you think you’ll be able to sell every month? If you’re a nonprofit, which donors or grants can you get your funds from? If your business is seasonal, we can build the seasonality into your budget. How many employees do you think you’ll need? Is the number of employees needed associated with your sales? If you have department heads, this approach forces you to talk to them and have them bring their input as to what the budget should look like. Since, they’re living the day-to-day and can accurately estimate what resources they’ll need for the next year. This approach takes the longest to build, but it’s comprehensive and will have every part of the business talking to each other to build a functional budget.
Not having a budget is not an option. A budget gives you a goalpost to look towards and helps keep you honest as a business owner. If your actuals don’t match your budget, at least you have a starting point to investigate the differences. Do you have to change your sales and marketing tactics? Is it an operation issue? Have you hired too many people? Do you need to hire more people? Is your fundamental product that you’re selling not what your customers want? It opens a world of ways to start analyzing and seeing your business. A budget is a plan that you can use to run your business, but don’t feel you have to stay stuck to it. It’s just a plan that can change, but whatever change you plan must make business sense. You can’t change just because you feel like it. Your employees will feel the whiplash and lack of stability.
About the author:
Anwuli Chukwurah is a versatile finance professional with a track record of starting new finance organizations and scaling them for growth in fast-paced entrepreneurial environments. She has over 6+ years of experience working with small business owners, startups, and nonprofit organizations to help connect finance with their business goals. She aims to ensure her clients become comfortable and adept at navigating their numbers. She works with clients at Woolichooks and writes a newsletter for non-finance folks.
