A native Austinite, Debra Wissman first found St. Mark CDO as a parent when looking for a two-day program for her now college aged son! Debra later joined the staff as a teacher, and finally as director in January 2009. Debra earned a BA in Theology from Texas Lutheran University and began master’s level coursework in Counseling and Guidance at Texas State University. Prior to working at St. Mark CDO, Debra was the Director of Youth Ministry at Shepherd of the Hills Lutheran Church and then a full-time mom! Debra enjoys serving in ministry to the children and families of the preschool. Her greatest joy is serving the CDO in this capacity and looking forward to coming to “work” each day! Debra is married to Marc, and they have three sons aged 16, 18, and 20, and two dogs, Rocky and Willamena, aka Pebbles.
St. Mark Children’s Day Out has been a licensed childcare since 1993 and before that, it was a 1/2 day preschool open only 2 days a week. It is now open Monday-Thursday from 9 am to 1:30 pm September through May and then Tuesday and Thursday in June and July. It is closed in August.
Debra shares her experience as a client at EGBI.
Tell us a fun fact about yourself.
I toured St. Mark CDO with my son 19 years ago and I haven’t left! He will graduate from college in May 2024.
“We were assigned a business coach who helped us with everything from marketing to spreadsheets and was super supportive during the rebuilding after COVID.” Debra Wissman
How did you first find out about EGBI?
I was introduced to EGBI post COVID through Texas Workforce as we tried to re-build the school following COVID.
How did EGBI help your business? What service did you benefit from?
We were assigned a business coach who helped us with everything from marketing to spreadsheets and was super supportive during the rebuilding after COVID.
Why should people consider supporting an organization like EGBI?
It’s a new age of running a business post COVID and getting help in all areas of running a business is crucial! Support EGBI so that they can support businesses!
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
Las personas con las que trabajamos pueden llevarnos hacia mejores posiciones o arrastrarnos hacia abajo y ¡lo mismo se aplica a los empleados a nuestro cargo!, como el propietario de una pequeña empresa, es de gran importancia la selectividad al contratar personal, ya que usted deberá confiar en estas personas para administrar su negocio. Aquí hay algunos consejos sobre lo que debe tener en cuenta a la hora de seleccionar empleados:
Es de suma importancia definir claramente las descripciones de la posición de trabajo, incluso antes de que inicie la búsqueda de contratación. Se debe incluir: asignaciones, responsabilidades, habilidades necesarias, resultados esperados y el entorno de trabajo al que va a estar expuesto ese rol en particular. Si una descripción de trabajo es fiel a sus expectativas, resultara mucho más fácil encontrar alguien competente para el trabajo.
Crear una lista de requisitos puede ser una forma efectiva para agilizar el proceso de contratación. Esta lista deberá incluir los aspectos que considere esenciales a la hora de tomar una decisión. De la misma forma, es importante tomar en cuenta los esfuerzos que implica la comunicación con relación al progreso del interés de los aplicantes.
La búsqueda de nuevos empleados puede implicar una gran carga de hojas de vida a revisar, así como cartas de presentación y solicitudes por lo que es importante analizar de cerca cada uno de estos materiales y así poder tomar una decisión acertada con respecto a las nuevas contrataciones. Se recomienda evaluar a todos los solicitantes en función de una lista que clarifique las calificaciones, habilidades y características de cada uno.
Cuando finalmente este en la etapa de entrevista del proceso de selección, como propietario del negocio, usted es el responsable de hacer las preguntas adecuados para la entrevista de trabajo y debe tenerlas en cuenta como una ayuda fundamental en la contratación del empleado correcto. Estas preguntas deben estar dirigidas al carácter, la experiencia, y el conocimiento del individuo.
Si bien la línea entre el negocio y la vida personal a veces resulta delgada, es crucial verificar antecedentes y las referencias al contratar nuevos empleados. Usted como propietario de una empresa, deberá asegurarse de que las experiencias y credenciales anteriores de los empleados sean verificados y tengan legitimidad, mismas que deberán incluir referencias laborales, antecedentes penales, etc.
Traducido al español por Giuliana Karolina Noboa Castañeda. Para leer el artículo en inglés, haga clic aquí.
A native of Pittsburgh, graphic designer expert Ken Falk has over 50 years of experience working with unique clients from all different realms. Through creating thousands of logos, brochures, campaigns, and more, Ken’s unique perspective on graphic design is valued by many. Starting off as an Art Publisher for Penton Publishing, Ken has grown his professional career all the way to building his own Marketing and Communications company out of Potomac, Maryland. Currently residing in Rockville, Maryland, Ken is still passionate about the importance of good design in our everyday lives.
Ken Falk shares his experience as an EGBI volunteer.
To get started, do you mind telling us a fun fact about yourself? In my free time, I enjoy doing calligraphy.
How did you first get involved with EGBI? So, I recently retired. A former client of mine mentioned that they use Catchafire, a skills-based volunteer match program, to get volunteer design work. I thought this would be perfect as I was looking for short duration volunteer work where my skills could be used. This is actually my first job with Catchafire, so it is an initial experience. It’s nice because I am planning to travel more now that the pandemic is controllable, and I don’t want to take on large long-term commitments, so short-term ones work pretty well.
Why do you volunteer for EGBI? What intrigues me about EGBI is that it helps people learn to help themselves in a sense. People that have skills in one area, like carpentry, need help in learning how to start a business and all those things, which can be somewhat daunting. I like the idea of being able to help people become more self-sufficient and successful.
How has your involvement with EGBI helped you grow professionally and personally? One reason why I chose this project with EGBI is because I like working on annual reports as a graphic designer. I think annual reports are interesting because they encapsulate telling a story about an organization, through highlighting accomplishments at a certain period of time. Annual reports can show transition and transformation of organizations. Additionally, Monica is really easy to work with, and I was able to make suggestions on the project which created a collaborative workspace. I really value working on projects where my input is heard and taken into consideration.
In 2021, EGBI volunteers put in more than 130 hours to help EGBI support and serve over 400 small businesses. Volunteers like Ken make this possible and continue to help EGBI pursue their mission of training, coaching, and supporting aspiring and existing business owners who face barriers to growing a successful business.
Want to get involved too? Contact us to find out how you can volunteer or donate.
En nuestro blog anterior, Google Analytics para tu Página Web Empresarial, exploramos lo básico de Google Analytics. En este artículo, vamos a profundizar en cómo al utilizar los datos Google Analytics puede ayudarte a completar tus objetivos comerciales.
Paso 1 = Establece Objetivos
es importante establecer los objetivos para enfocarte con claridad en lo que tratas de lograr. Sin un esquema, el proceso de completar los objetivos puede ser confuso y engorroso. Un gran método de objetivos establecidos es utilizando el método de objetivos SMART. Consulta nuestro más reciente artículo de blog para más información sobre cómo crear tus objetivos SMART
Paso 2 = Haz Preguntas
Google Analytics proporciona una gran cantidad de datos sobre tu empresa. Es importante que al planear una meta se piense sobre qué tipos de datos necesitas para respaldar tu intención. Existen cuatro preguntas principales qué es importante plantearse …
Alcance: ¿Quién es tu audiencia? ¿Qué es lo que la gente busca? ¿Cómo te pueden encontrar en línea?
Convertir: ¿Tus prospectos se convierten en clientes? ¿Qué canales generan conversiones? ¿Qué llamadas a la acción generan conversiones?
Atraer: ¿Los visitantes pueden encontrar respuestas? ¿Qué es lo que hace la gente una vez que conocen sobre tu negocio? ¿Cómo interactúa la gente contigo en línea?
Mantener: ¿Tus clientes son leales? – ¿La gente continúa interactuando con tu negocio en línea? ¿Respondes rápidamente a las consultas de tus clientes?
Paso 3 = Revisar Reportes
Este paso involucra buscar en todos tus datos de Google Analytics y determinar cómo puedes encontrar las respuestas a las preguntas del paso 2. Sin un plan de cómo encontrar los datos que necesitas es posible que te abrumes. Existen diferentes tipos de reportes de los que puedes obtener información:
En tiempo real = Este tipo de reporte te permite monitorear en tiempo real el tráfico del sitio de nuevo contenido que publiques. Esto te permite observar objetivos finalizados a medida que tratas diferentes cambios en tu sitio.
Adquisición = Los reportes de adquisición te permiten entender cómo es que tus visitantes llegan a tu sitio por ejemplo: aplicación móvil, página web, tableta, etc…
Interacción = Este reporte te da información de lo que tus clientes están haciendo en tu sitio. Los reportes de interacción muestran los datos de la duración de las sesiones, las páginas y pantallas que los clientes han abierto y las conversiones que los usuarios utilizan.
Monetización = Mide la cantidad de ingresos que genera tu negocio. Esto incluye ver cómo los usuarios interactúan con varios productos y mide los canales de compras y publicidad.
Demográficos = los datos demográficos te dicen el tipo de gente que visita tu sitio. La información es organizada por edad, ubicación, sexo e idioma.
Retención = El reporte de retención mide la fidelidad de tu base de clientes. En otras palabras, con qué frecuencia y durante cuánto tiempo interactúa la gente en tu sitio web después de la primera visita.
Traducido al español por Daniela Ariza. Para leer el artículo en inglés, haga clic aquí.
El trabajar con Google Analytics viene con una abundancia de funciones. A continuación se encuentra una breve explicación sobre dos de las funciones avanzadas que se ofrecen en Google Analytics, así que da un vistazo a estos datos para tu empresa.
Dimensiones
Dimensiones esencialmente describen tus datos, así como cada dimensión utilizada describe valores diferentes. Las dimensiones secundarias son utilizadas para ver los datos a nivel detallado, porque una dimensión adicional se ha agregado a tu reporte. Puedes utilizar las dimensiones secundarias para decirle a Google Analytics que es lo que quieres que te muestre en tu reporte personalizado.
Segmentos
Segmentos son agrupaciones de tus datos dentro de Google Analytics. Varios segmentos en Analytics pueden ser aislados de manera que se puedan identificar más cerca las tendencias en tu empresa. Segmentos pueden ser utilizados para mejorar tu entendimiento de las actividades de una audiencia específica o para crear campañas de promociones a grupos específicos. En Google Analytics utiliza el segmento de “exploraciones” para construir tus dimensiones y segmentos. Dentro de las exploraciones encontrarás el “Creador de Segmentos” el cual te permite crear varias agrupaciones de usuarios, sesiones y eventos.
Traducido al español por Daniela Ariza. Para leer el artículo en inglés, haga clic aquí.
Meet Leslie Montoya. She was born and raised in Reynosa Tamaulipas, México, where at the age of 15, she began her career in the communications field as a Radio Disc Jockey, and soon became a producer at ExaFM- one of the best Mexican Radio Stations. Leslie got her bachelor’s degree with Honors in marketing at Eastern Michigan University. She worked at Univision for 14 years as TV and radio personality and producer. Leslie was nominated several times as the best Austin TV personality by the Austin Women in Media, AWM. In 2013, Leslie was nominated and the recipient of an Emmy from the National Academy of Television & Sciences Lone Star Emmy Awards. Leslie is also a certified life coach from the Robbins Madanes Institute, founded by the great motivational speaker Anthony Robbins. She is also a NLP practitioner certified by NLP Seminars Group International, founded by Dr. Richard Bandler. Her purpose is to continue self- improvement and to better help her community. This allows her to positively motivate and inform the Hispanic community with the use of communication platforms. For five consecutive years, Leslie contributed as an editor/life coach with monthly positive bilingual capsules to the local magazine Austin Family Magazine. In her podcast, Leslie Contigo, Leslie talks about emotional intelligence and topics related to personal growth such as anxiety, how to handle stress, relationships among other topics. The purpose of the show is to share emotional health concepts and practical emotional skills that the person can easily understand and use in his life. She is a well representative personality in our Hispanic community in Austin.
Leslie shares her experience as a volunteer of EGBI and how you can get involved too.
Hi Leslie! To get started, would you mind telling us a fun fact about yourself?
My weakness is craving Tamarindo: A Mexican candy. I can’t say no to any offers.
How have you volunteered for EGBI?
I have had the opportunity and pleasure to collaborate with EGBI as a master of ceremonies for different events and workshops.
Why do you think it is important to volunteer?
There are many professional and physical health benefits when a person decides to volunteer. Research shows that people who volunteer feel happier and improve their mental health, which helps ensure you don’t get burned out in your “real” job. Professionally, it helps you meet new people, learn new skills, and more. It is a wonderful way to contribute to your community and support organizations such as EGBI.
“Consider volunteering at EGBI. It will be a win-win experience.”– Leslie Montoya
Why is it important to volunteer at EGBI?
EGBI is a great and solid organization that supports established entrepreneurs grow their business, or starters who are thinking about launching a business but don’t have a clue where to start. EGBI has a great, knowledgeable, and heartfelt team whose mission is to always provide valuable information to local small business owners and entrepreneurs.
What would you say to someone thinking of volunteering with EGBI?
I would say that they would have a win-win experience. They will be supporting a great organization while also gaining a great experience and meeting wonderful people, who will help enrich their professional life.
Leslie Montoya will be sharing her knowledge to Present yourself confidently online and offline at EGBI’s Summer Marketing Series on June 7th in Spanishand June 9th in English.
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In 2020, EGBI volunteers put in more than 130 hours to help EGBI support and serve over 400 small businesses. Volunteers like Leslie make this possible and continue to help EGBI pursue their mission of training, coaching, and supporting aspiring and existing business owners who face barriers to growing a successful business.
Want to get involved too? Contact us to find out how you can volunteer or donate.
