Clearly articulating your value is critical in a world where people’s attention spans are getting shorter, and opportunities arise suddenly. Times like these are where an elevator pitch comes in. In the time it takes to ride an elevator, you should be able to provide a concise and powerful overview of who you are, what you do, and why it all matters.
What is an Elevator Pitch?
An elevator pitch is a brief, persuasive speech that you can use to spark interest in what you or your business offers. It’s called an elevator pitch because it should be short enough to present during a brief elevator ride – typically around 30 seconds to two minutes.
The Purpose of an Elevator Pitch
Capture Attention: An elevator pitch is designed to quickly capture your audience’s attention and pique their interest in what you offer.
Make a Memorable Impression: First impressions are essential, and an elevator pitch is your chance to make a lasting one. By delivering a brief and persuasive message, you increase the probability that your audience will remember you and your value proposition.
Communicate Your Value Proposition: Regardless of whether you are an entrepreneur, a salesperson, or a job seeker, an elevator pitch allows you to communicate your unique value proposition clearly and concisely. It answers the question, “What do you do, and why should I care?” in a compelling way.
Open Doors to Opportunities: Opportunities often arise unexpectedly, and you never know when you’ll find yourself in a situation where you must pitch yourself or your business on the spot. An elevator pitch equips you with the confidence and clarity to seize these opportunities.
Start Conversations: An effective elevator pitch serves as a conversation starter. It is about delivering a monologue, initiating a dialogue, and engaging your audience meaningfully.
An elevator pitch is a concise and compelling synopsis of your background, experience, and what you offer in the thirty seconds or less it takes to ride an elevator. Here are some tips to consider when crafting an elevator pitch:
Know Your Audience: Spend time learning about and understanding your target audience before drafting your elevator pitch. Make your pitch specific to the requirements, interests, and pain points of the people you are pitching to, whether they are prospective workers, investors, or clients.
Begin with a Hook: Use an attention-grabbing hook or opening sentence to grab the attention of your audience right away. This may be with a question, an eye-opening figure, or a short story that connects to your expertise or service. The goal is to spark their interest and compel them to hear more.
Keep it Concise and Clear: Recall that you only have a little time to make your presentation, so be concise and clear. Every word matters. Refrain from jargon or technical terminology that might confuse your readers; keep your message brief and straightforward. Make an effort to explain your value proposition in an understandable language.
Emphasize Your Differentiating Features: What makes you stand out from the competition in your industry? Emphasize your distinctive abilities, accomplishments, and experiences to make an impression. Pay attention to the advantages you may provide your audience and why they should be interested in your offer.
Practice. Practice. Practice: Practice is necessary to create a compelling elevator pitch. After you’ve written your pitch, practice it until it comes easily and naturally. You may record yourself, practice in front of a mirror, or practice with a friend or coworker to ensure you maximize the time given.
Be Genuine: Gaining your audience’s confidence and credibility requires being genuine. When presenting, show off your personality and be sincere and enthusiastic. Instead of coming out as too prepared, talk from the heart and allow your passion for your idea or task to come through.
End with a Call to Action: Put a clear call to action at the end of your elevator pitch to nudge your audience to take the following action. Make it simple for them to carry on the conversation and look into options by giving them quick access to your website, LinkedIn connections, and follow-up meeting scheduling. Remind them who is a perfect referral for your business.
Be Flexible and Adaptable: Finally, be ready to modify your elevator pitch to fit various settings and circumstances. You never know when or where you might be asked to give a pitch, so be prepared to modify it at any time based on the situation and the people you’re speaking with.
Developing your elevator pitch skills is an important life skill that may lead to changes in your personal and professional life. You will be well-prepared to leave a lasting impression and take advantage of any chance if you create a concise, captivating, and genuine pitch.
As a Veteran, you’ve already demonstrated courage, commitment, and resilience in your service to the nation. Now, imagine translating those qualities into entrepreneurial success by starting or expanding your own business by tapping into government contracting opportunities. The Small Business Administration (SBA) offers certification programs for Veteran-Owned Small Businesses (VOSB) and Service-Disabled Veteran-Owned Small Businesses (SDVOSB), providing a pathway to exclusive contracts and fostering economic growth.
You might ask, “why would I need a certification as a veteran owned business through the Small Business Administration?” Well, there are a few good reasons why this certification is a good idea for your business as a veteran. One, it allows you to compete for certain federal and/or state government contracts. It also will allow you to purchase government supply surplus items that can help you to continue to grow your business. And importantly, it underscores your brand as a veteran-owned or service-disabled veteran-owned business to your customers and your community.
In this guide, we’ll walk you through the step-by-step process to achieve VOSB or SDVOSB certification.
Step 1: Verify Your Eligibility
Before diving into the certification process, ensure you meet the eligibility criteria. For VOSB, veterans must own and control at least 51% of the business. For SDVOSB, service-disabled veterans must meet the same criteria. Confirm your eligibility and proceed with confidence.
Step 2: Gather Your Documents
Collect the necessary documentation, which typically includes:
DD Form 214, Certificate of Release or Discharge from Active Duty.
VA disability letter (for SDVOSB).
Corporate documents (articles of incorporation, operating agreements, etc.).
Business financial statements.
Business tax returns.
Ownership and control documentation.
Step 3: Create an SBA Account
Navigate to the Small Business Administration (SBA) website and create an account. This account will be your gateway to the online certification application. Ensure you provide accurate information during the account creation process.
Step 4: Complete the Online Application
Select the certification program (VOSB or SDVOSB) and complete the online application. Upload all required documents and double-check the accuracy of the information provided. This step is pivotal in moving forward with the certification process. You want to make sure there are no delays due to not providing all the required information.
Step 5: Obtain a D-U-N-S Number
If your business doesn’t have a Dun & Bradstreet (D&B) Data Universal Numbering System (D-U-N-S) number, obtain one. This unique identifier is essential for government contracts and will strengthen your application.
Step 6: Register on SAM.gov
Register your business on the System for Award Management (SAM) website. This no cost registration is a prerequisite for federal government contracting and complements your VOSB or SDVOSB certification. Importantly, this is a required registration to do business with the U.S. Government.
Step 7: Submit Your Application
Once your application is complete, submit it through the SBA’s online portal. This marks a crucial step toward unlocking exclusive contracting opportunities for your veteran-owned business.
Step 8: Await Verification and Approval
Patience is key as the SBA reviews your application. Be prepared for potential requests for additional information and respond promptly to expedite the certification process. So, please be sure to keep your eye on your emails from the SBA.
Step 9: Respond to Requests for Information
If the SBA requires additional information or clarification, respond promptly and efficiently. This responsiveness demonstrates your commitment to the certification process.
Step 10: Receive Your Certification
Upon approval, you’ll receive official certification as a VOSB or SDVOSB. This achievement opens doors to government contracts reserved only for veteran-owned businesses.
Step 11: Market Your Certification
Update your marketing materials, website, and government contracting databases to showcase your VOSB or SDVOSB status. This certification is a powerful tool in attracting both government and private-sector contracts.
For further support with this process, seek guidance from the SBA through your local Veterans Business Outreach Center (VBOC) Program here.
Conclusion
Becoming certified as a VOSB or SDVOSB is a strategic move that not only honors your military service but also positions your business for success in the competitive world of government contracting. Follow these steps diligently, stay informed, and embrace the opportunities that come with being a certified veteran-owned business. We here at EGBI wish you good luck on your journey to unlocking new horizons for your entrepreneurial venture!
Please do not hesitate to reach out to EGBI’s Business Coach and Veteran Services Coordinator Monica Perras at perras@egbi.org or call her directly 737-239-0221. A business coaching appointment is at no cost due to a contract with the City of Austin.
A Toastmasters club’s ability to function effectively depends on its members’ commitment to serving in various officer capacities. Officer roles are the club’s core and significantly contribute to its growth and success. Volunteers willing to take on these tasks are crucial to the club. Getting more involved by assuming an officer role within the club benefits the club and the individual taking on the role. It’s a rewarding experience that offers numerous opportunities for growth, development, and meaningful connections.
EGBI’s chapter of Toastmasters will have David Fuentes as the President, Monica Peña as the VP of Membership, and Wendy Murphy as the VP of Public Relations.
We seek the club’s VP of Education, Secretary, and Treasurer.
The Vice President of Education oversees scheduling and is the club’s expert on education awards, speech contests, and mentoring. They welcome and guide new members, assign mentors, emphasize the significance of quality evaluations and the Toastmasters Education Program, and promote participation in activities.
The Treasurer is the club’s primary accountant, writes authorized checks, deposits dues and earnings, and handles bank transactions. Their accurate and timely work dramatically impacts the club’s overall success. In addition, the Treasurer oversees tax filings, notifies members on due dates, and sends payments to World Headquarters. They manage the budget in coordination with the club’s leadership and actively participate in executive committee sessions.
The Secretary records minutes of meetings and keeps track of club records. They ensure the World Headquarters data are accurate by updating and distributing the member roster. In addition, they maintain club files, record executive committee meetings, and keep copies of the Club Constitution and Standard Bylaws.
Serving as an officer provides an invaluable opportunity to hone leadership skills in a supportive environment. We hope you consider taking on an officer role in addition to joining the Toastmasters.
Cleantech Open is the largest and oldest cleantech startup accelerator program in the United States, with the mission of finding, funding and nurturing entrepreneurs around the world with ideas to solve environmental and energy challenges. Through this annual program, new clean technology companies are connected with the people and resources that will accelerate their success. The startups selected in the different stages will be eligible for advice from specialized mentors in the sector, as well as prizes starting at $10,000 US dollars.
This call may result from the interest of emerging companies in the area of clean technologies, as well as research centers and academics. Interested parties may submit their applications until February 29 (with an application fee of $30 USD), or until April 14, 2024 (with an application fee of $75 USD).
One valuable resource that can significantly impact the trajectory of a small business are grants. They offer the financial support required to fuel the growth of your business. In this article, we delve into various grants and grant platforms that could suit your business and the application process.
Each year, this competition grants $30,000 to 10 deserving business owners, with an added $20,000 grant awarded to a veteran entrepreneur selected from the pool of grand prize winners. To qualify, your business must be for-profit, employ fewer than 99 individuals, and possess a valid FedEx business shipping account number. This application opens on March 1, 2024, at 12pm ET and closes on April 1, 2024, at 12pm ET. Grant recipients will be announced on May 16, 2024. This grant application requires a short company bio with high-quality images that best represent your business and a two-minute video pitch.
Through the NASE Growth Grants program, your small business could secure up to $4,000 in funding. Grant applications undergo quarterly review according to the schedule posted on the NASE website. To qualify, membership in NASE is required, and applicants are asked to submit a business plan. Evaluation criteria for grant allocation include an assessment of the identifiable business need, a detailed plan for the use of grant funds, the potential for the grant to address the identified need, and the expected impact of the grant on the business.
This database offers a broad spectrum of opportunities customized for small businesses and contains more than 1,000 federal grant programs. These grants are from a variety of government agencies and cater to a diverse range of entrepreneurial pursuits. With eligibility criteria and monetary value varying widely, these grants provide support across a broad spectrum of business endeavors.
This database is similar to the one listed above and is an expansive online platform dedicated to listing hundreds of small-business grants sourced from across the United States. However, compared to the one above this is not through a variety of government agencies.
Starting a new business comes with its challenges, but if you’re a veteran in the state of Texas, there’s a unique opportunity to ease the burden. The Texas Veterans Commission Veteran Entrepreneur Program offers a Veteran Verification Letter (VVL), a powerful tool that not only recognizes your service but also provides tangible benefits. In this blog, we’ll walk you through the step-by-step process of obtaining a VVL and unlocking significant cost-saving advantages.
Eligibility Check
Before diving into the application process, ensure you meet the eligibility criteria for the Veteran Verification Letter. To qualify, you must have: – An Honorable/General Under Honorable US Military Discharge – 100% Veteran-Owned (can be more than one veteran owner) – A new entity formation between January 1, 2022, and December 31, 2025
2. Click on the “Connect with a Business Consultant” button to initiate the process.
3. Complete the three-part questionnaire provided by the Texas Veterans Commission.
Step 2: Information Gathering
Prepare the following documents before initiating contact with a Business Consultant: – DD214 – Member 4 or Service Copy 2: Ensure it shows discharge status. – VA Letter of Service Disability: Must include branch of service, dates of service, and discharge status. – NGB22 (Texas National Guard Only): For Texas National Guard members. – Verification of any name changes: Include relevant documents like Marriage Certificates, Divorce Decrees, etc.
Step 3: Contact with a Business Consultant
After completing the questionnaire, a Business Consultant from the Texas Veterans Commission will contact you directly. Be ready to share the gathered information and discuss your business plans.
Benefits of the Veteran Verification Letter.
Upon successful verification, you’ll receive a Veteran Verification Letter. This document holds significant advantages for your new business: -Waived $300 Registration Fee: Say goodbye to the initial registration fee with the Secretary of State. -Five Years of State Franchise Tax Exemption: Enjoy the first five years of your business without the burden of state franchise tax.
Conclusion Obtaining a Veteran Verification Letter through the Texas Veterans Commission can be a game-changer for your new business. Not only does it recognize your military service, but it also provides substantial financial benefits. Follow the steps outlined in this guide, and you’ll be on your way to unlocking opportunities that will make a meaningful difference in the early years of your entrepreneurial journey. This is a great first step towards many more to come.
Thank you for your service, and best of luck with your new venture!
Please do not hesitate to reach out to EGBI’s Business Coach and Veteran Services Coordinator Monica Perras at perras@egbi.org or call her directly 737-239-0221. A business coaching appointment is at no cost due to a contract with the City of Austin.
From company-paid health care coverage to onsite child care, research shows that family-friendly policies lead to higher employee attraction, retention, satisfaction, and productivity.
Are you curious to learn how you can make your company more attractive to working parents and increase your revenue at the same time?
The newly launched Best Place for Working Parents® Greater Austin initiative from Early Matters Greater Austin (EMGA) offers a free and confidential survey that you can complete online in under 5 minutes.
After completing the assessment, you will gain a real-time snapshot of how your business fares in relation to other local companies. Businesses that qualify for the designation will have an immediate opportunity to promote themselves as a designated Best Place for Working Parents®.
We are honored to receive Platinum Seal of Transparency for 2024 by Candid. The Platinum Transparency Rating is the highest level a nonprofit can achieve, signifying an exceptional commitment to transparency in sharing, our goals, strategies, financial data, capabilities, achievements, and progress.
The Economic Growth Business Incubator (EGBI) provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. Barriers include education, finance, and language. We believe that all businesses should be profitable, sustainable, and an asset to the community.
Notes from the nonprofit
Economic Growth Business Incubator (EGBI) is a non-profit organization which provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. EGBI believes that all businesses should be profitable, sustainable and an asset to the community. To that end, we offer a comprehensive package of business coaching, group workshops, and support services for aspiring and existing businesses. We frequently work with micro and small business owners and a lot of the businesses that we work with are still in the design state and are not active yet; or they have been in business for less than five years. Some of the businesses who partner with E.G.B.I. could be considered informal businesses and the owners are ready to transition into a more structured business entity. Typical businesses that partner with E.G.B.I. are mom & pop businesses and lifestyle businesses.
Executive Director: Larissa Davila
Main address
1144 Airport Blvd Ste 260
Austin, TX 78702 USA
Programs and results
What we aim to solve
The Economic Growth Business Incubator aims to be a better organization and increase our impact in the community while moving towards a more self-sustainable model for funding because we want to… Read more
Our programs
SOURCE: Self-reported by organization
What are the organization’s current programs, how do they measure success, and who do the programs serve?
Training, Coaching and Support
EGBI is industry-agnostic, in that we work with aspiring and existing business owners who bring the expertise around their idea; and we bring business practices, strategic thinking, and other resources. Many of our clients come with years of industry experience; but lacking opportunities to advance in their place of employment, choose to start their own business. Their knowledge of the industry gives them the competitive advantage to be successful. However, they often lack the business acumen to manage a successful business. Through our training, coaching, and support services, we assist our clients to understand how to run and manage their business effectively and efficiently.
TRAINING EGBI’s signature program is a two-part, foundational workshop series: Build Your Business PLAN and MANAGE the ABCs of Business. These workshops are geared to help participants focus on their business idea, develop a useful plan, and learn the tools to manage their business.
COACHING EGBI offers private coaching sessions: one-on-one time for clients to explore deeply their business idea and strategy. Coaches help clients develop their business model, create financial projections using spreadsheets, identify specific strategies for marketing their business, and work through next-step action plans with an accountability partner in EGBI. Private coaching often uncovers life issues and barriers in the way of moving forward; and the opportunity to identify experts, resources, tools, and opportunities to resolve these issues.
SERVICES EGBI offers bookkeeping support, helping our clients set up manual systems for very young businesses, and moving to QuickBooks Online as soon as it makes sense. EGBI can offer an hour of questions and answers, set up services, support for payroll through an online partner, and monthly reconciliation services. As part of our monthly service, we review financial statements with our clients, practicing how to use these statements to manage and grow.
En este episodio abordamos las diferencias entre LLC (Compañía de Responsabilidad Limitada) y DBA (Haciendo Negocios Como). Un LLC ofrece una entidad legal separada que protege los activos personales del propietario de las responsabilidades comerciales, mientras que un DBA es un nombre comercial registrado que a menudo está vinculado al nombre y activos personales del propietario. Registrar un DBA en Texas implica acudir a la oficina del condado local, mientras que un LLC se puede registrar a nivel estatal a través de una base de datos.
Ambas opciones tienen ventajas y desventajas. Un LLC ofrece una mejor protección de los activos personales, pero puede ser más costoso de establecer, mientras que un DBA es más flexible pero deja al propietario personalmente responsable. Larissa aconseja consultar con profesionales para elegir la opción correcta y destaca la importancia de los contratos y el seguro, independientemente de la elección. Un LLC permite la transferencia del negocio, mientras que un DBA no. Además, presentar un negocio con un DBA a inversores puede ser menos atractivo debido al aumento de los riesgos de responsabilidad. La consideración cuidadosa y la investigación son esenciales antes de decidir entre LLC y DBA para un negocio.
Recordemos que es importante contar con buenos contratos y seguros, sin importar si el negocio es un LLC o un DBA. Es fundamental llevar un control de las finanzas y evitar mezclar los fondos comerciales y personales, ya que esto puede conducir a complicaciones legales y poner en riesgo el negocio.
