Scarlett Dupre is an energetic, passionate and highly motivated person. She interns for EGBI and one other company training and helping with marketing and graphic design. Dancing since the age of 2 has led her to where she is now. She is on a competitive dance team training 18-20 hours a week and competing in several styles of dance. In her free time she likes to do art projects, paint, cuddle with her cat and spend time with family and friends.
Share a fun fact with us.
I recently completed my open water scuba diving certification!!
How did you first get involved with EGBI?
Through a mutual business acquaintance.
Why do you intern for EGBI?
The experience, getting to help businesses grow and thrive, and most of all, I enjoy it!
How has your involvement with EGBI helped you grow professionally and personally?
Professionally it has helped me with: Market research, presentation, and customer relations.
Personally it has helped me with: Improving leadership qualities, research capabilities, and growth in business economics.
Want to get involved ? Contact us to find out how you can volunteer or donate.
A native Austinite, Debra Wissman first found St. Mark CDO as a parent when looking for a two-day program for her now college aged son! Debra later joined the staff as a teacher, and finally as director in January 2009. Debra earned a BA in Theology from Texas Lutheran University and began master’s level coursework in Counseling and Guidance at Texas State University. Prior to working at St. Mark CDO, Debra was the Director of Youth Ministry at Shepherd of the Hills Lutheran Church and then a full-time mom! Debra enjoys serving in ministry to the children and families of the preschool. Her greatest joy is serving the CDO in this capacity and looking forward to coming to “work” each day! Debra is married to Marc, and they have three sons aged 16, 18, and 20, and two dogs, Rocky and Willamena, aka Pebbles.
St. Mark Children’s Day Out has been a licensed childcare since 1993 and before that, it was a 1/2 day preschool open only 2 days a week. It is now open Monday-Thursday from 9 am to 1:30 pm September through May and then Tuesday and Thursday in June and July. It is closed in August.
Debra shares her experience as a client at EGBI.
Tell us a fun fact about yourself.
I toured St. Mark CDO with my son 19 years ago and I haven’t left! He will graduate from college in May 2024.
“We were assigned a business coach who helped us with everything from marketing to spreadsheets and was super supportive during the rebuilding after COVID.” Debra Wissman
How did you first find out about EGBI?
I was introduced to EGBI post COVID through Texas Workforce as we tried to re-build the school following COVID.
How did EGBI help your business? What service did you benefit from?
We were assigned a business coach who helped us with everything from marketing to spreadsheets and was super supportive during the rebuilding after COVID.
Why should people consider supporting an organization like EGBI?
It’s a new age of running a business post COVID and getting help in all areas of running a business is crucial! Support EGBI so that they can support businesses!
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
Brooklyn King is a licensed esthetician based in South Austin and is the owner of Brooklyn’s Beauty Bar. Brooklyn’s Beauty Bar is an all inclusive spa that provides customized facials, chemical peels, and full body waxing located in South Austin, Texas. Each service is performed by Brooklyn King, who has experience working with many types of skin conditions and skin types before opening her own establishment. Brooklyn’s passion is to educate clients on how to maintain healthy skin, even outside of the treatment room. Brooklyn’s Beauty Bar provides pharmaceutical grade skin care with active ingredients to clients, so they can achieve the best results in their daily regimen. Brooklyn’s Beauty Bar is the perfect place for anyone looking to get that healthy glowing skin and to see real life changing results.
Brooklyn shares her experience as a client at EGBI.
Tell us a fun fact about yourself.
My favorite color is pink.
“EGBI has helped a lot with my business. things I never really put too much thought into, including networking, marketing, and financial support.” Brooklyn King
How did you first find out about EGBI?
I found out about EGBI in 2021 from word of mouth since at the time I was just starting my business.
How did EGBI help your business? What service did you benefit from?
EGBI has helped a lot with my business things I never really put too much thought into, including networking, marketing, and financial support. I recently enrolled into the 90 days to success and am a month in, and it has been so helpful!
Why should people consider supporting an organization like EGBI?
Especially for new business owners, I definitely think EGBI is a great resource to take advantage of. There are professional that have been in the business and can point you in the right direction as far as where you want to your business to be in the future. Setting those goals and achieving those goals are important. EGBI makes sure you hold yourself accountable and learn from others.
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
Liliana Bueno Mendez, who goes by Lily, was born in San Luis Potosi and raised in Austin, Texas. She is the owner of Empoderadas Gym in South Austin, an all-women gym that aims to empower women to achieve their fitness goals and make them feel safe. In addition to spending time with her family, Lily enjoys being outdoors even in the Texas heat, trying different foods, and watching Korean dramas.
Liliana shares her experience as a client with EGBI.
Tell us a fun fact about yourself.
A fun fact about myself is that I am obsessed with Korean food.
“EGBI supported and guided me through everything since this is my first business.” Liliana Bueno Mendez
Tell us about your business.
Empoderadas Gym is a safe space for all women of all backgrounds, ages, and skill levels at the gym. At Empoderadas gym women feel safe to wear whatever they want. They feel safe to try a workout and fail at it without being judged. They feel safe to be women at the gym. Not only do they feel safe, but I also feel safe here.
How did you first find out about EGBI?
I found out about EGBI from an ex employer. She has had much help from them with her business.
How did EGBI help your business? What service did you benefit from?
EGBI helped me so much with organizing and scheduling my marketing posts since I didn’t know when to post and how often before. EGBI helped me find tools that would make it easier for me to just post with one click.
Why should people consider supporting an organization like EGBI?
As a small business owner who does not have any employees at the moment, I am doing everything myself. EGBI supported and guided me through everything since this is my first business; it is quite scary and EGBI made it easier. They supported me and I will support them and that’s why people should consider supporting an incredible organization like EGBI.
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
Yeraldin Yordi is an Austin-based entrepreneur and a passionate corporate event planner dedicated to crafting unforgettable experiences. She is the owner of Yeraldin Events. With expertise in high-profile conferences, captivating product launches, and engaging team-building retreats, Yeraldin brings meticulous attention to detail and creative excellence to every project. Embracing diversity and inclusion, Yeraldin creates inclusive environments where every attendee feels valued and engaged.
Yeraldin shares her experience as a client with EGBI.
Tell us a fun fact about yourself.
I love to dance and travel to different countries. I am half Lebanese and half Syrian, but I was born and raised in Venezuela, so I love cultures.
Tell us about your business.
Yeraldin Events provides event planning and coordination services for both corporate events and personal celebrations. Our goal is to create memorable moments and experiences for our clients and their guests. Our planning and coordination services range from event production, budgeting, food, entertainment, and more!
“Supporting an organization like EGBI aligns with the principles of economic empowerment, community development, and fostering a thriving entrepreneurial ecosystem.” Yeraldin Yordi
How did you first find out about EGBI?
I first found out about EGBI at the open house for BCL of Texas.
How did EGBI help your business? What service did you benefit from?
EGBI provides crucial support to my business. They have offered me mentorship, marketing and branding one-on-one sessions, as well as opportunities to network, and even helping plan their annual luncheon fundraiser. EGBI’s assistance has helped me as an entrepreneur develop my business more.
Why should people consider supporting an organization like EGBI?
Supporting an organization like EGBI aligns with the principles of economic empowerment, community development, and fostering a thriving entrepreneurial ecosystem. It is an investment in the potential and aspirations of entrepreneurs.
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
In today’s time, all businesses are using technology to stay ahead. One game-changing technology is Artificial Intelligence (AI), which has changed the world of marketing. While the idea of AI may sound complicated, it offers numerous easy-to-implement solutions that can help your marketing efforts. In this blog post, we will explore some straightforward ways in which business owners can use AI in their marketing to maximize the success of their business.
Personalized Customer Experiences:
AI helps businesses give personalized experiences to their customers. By analyzing large amounts of customer data, AI can understand individual preferences, behaviors, and buying patterns. With this information, businesses can tailor their marketing to each customer, which increases engagement. Personalized email campaigns, product recommendations, and website content are some simple AI strategies to deliver great customer experiences.
Chatbots for Customer Support:
Using AI-powered chatbots on websites and social media platforms can improve customer support by making faster response times. Chatbots can handle common questions, provide product information, and even help with making purchases. By giving these tasks to the AI, businesses can make sure they have constant customer service. With advancements in AI, chatbots can understand and respond to customer questions more accurately, mimicking human-like interactions.
Predicting the future for Smarter Marketing Decisions:
AI- predictions help businesses make marketing decisions backed by data. By looking at past historical data, AI pattern recognition can predict future trends, which helps businesses to create better marketing strategies and target the right audience at the right time.
Social Media Management and Content Creation:
Managing social media platforms and creating engaging content can be time-consuming. AI tools can make these tasks easier by doing content creation, scheduling posts, and looking at social media performance, all for you. With AI-powered content creating tools, businesses can discover relevant articles, videos, and images that reflect their brand. This saves time and effort in manual searching. Additionally, AI can look at social media conversations to help businesses understand their audience’s preferences and tailor content.
Incorporating AI into marketing strategies doesn’t have to be scary or complex!
Whether it’s personalizing customer interactions, implementing chatbots for better customer support, using patterns for data-driven decisions, or creating better advertising campaigns, AI offers numerous solutions. Embrace the power of AI and take your marketing efforts to the next level, gaining a competitive edge in today’s dynamic business landscape.
Remember, the key is to start small and gradually start using AI solutions in your marketing, while keeping a close eye on the results and changing your approach along the way. With the right AI strategies, your business can flourish in our increasing digital era.
So, what are you waiting for? Dive into the world of AI and unlock its potential to boost your marketing efforts today!
María Alejos is the owner of Blossom Flower Studio, a custom floral home studio based in Cedar Park, Texas that specializes in creating artistically designed floral arrangements and installations for weddings and life event celebrations. Her company designs and set up each event with care and thought, making sure that the result reflects the client’s vision. In addition to its floral design services, Blossom Flower Studio also offer floral workshops.
María Alejos was certified in the Los Angeles Flower School and worked for many years in prestigious design studios in California. After moving to Texas, she continued her education with Intrigue Designs which is run by Sarah Campbell.
Maríashares her experience as a client with EGBI.
Tell us a fun fact about yourself.
My birthday is on January 16th, which is close to Martin Luther King Day. Thus, every few years, my birthday is on a national holiday, and it makes me feel really lucky because it makes my day more special to have my family and friends celebrate with me.
Another fun fact about me is that I am very creative during cooking time. I love to cook and explore different flavors. During many years I have collected many cook books of worldwide dishes recipes, including my Peruvian food. I just see the ingredients and the picture, and I never look for instructions! Sometimes, I use other ingredients to make healthier meals, which results in a delicious dish and, of course, the presentation in a decorated table with flowers is the final touch and is very important for me.
“EGBI taught me all the essential tools to start a business and gave me all the support and resources that I still need to succeed.” María Alejos
How did you first find out about EGBI?
I found the information in a flyer at an entrepreneur event in Austin. I contacted them immediately, and I started the classes on January 16th. I still remember because it was both my birthday and the beginning of my entrepreneur journey. I have been with EGBI for the past 8 years.
How did EGBI help your business? What service did you benefit from?
EGBI taught me all the essential tools to start a business and gave me all the support and resources that I still need to succeed. An entrepreneur needs to have many talents in order to function, and in my case, just to be creative with my flower designers was not enough. Now, I am in the first month of a EGBI 90 Days to Biz Success Program directed by Joni Foster with a fabulous group of business owners.
Why should people consider supporting an organization like EGBI?
EGBI will keep giving all those essential resources for entrepreneurs, such as support from companies and donations. There are also many ways to consider helping EGBI, such as contributing with money donations, participating in the galas every year and donating time as volunteers or donating products or services.
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
Chef Nikki is the mother of a 10 year old boy named Leython, named after her business Leython’s Island Plates. Nicole Samuels, better known as Chef Nikki and her husband decided to start their catering business when they saw that there was a need for more diverse food In Central Texas. Her inspiration comes from cooking as a young girl at the age of 9 years old with both of her grandmothers, from getting up every Saturday at 9 am cleaning and cooking, to preparing to help both grandmothers on alternate weekends. One weekend Chef Nikki would be cooking Jamaican food, and the other weekend would be Central American food from Honduras.
Chef Nikki is a family woman who enjoys spending time with her family and doing fun things with them. She loves to laugh and watch comedy, suspense, horror, and some scientific movies. Nikki loves music, dancing, and having a great time entertaining. She loves creating art in her home or decorating, and enjoys watching food networks, cooking shows, and other cultural meals. Nikki’s passion for Asian cuisine also comes out in her cooking.
Nikki shares her experience as a client with EGBI.
Tell us a fun fact about yourself.
My background is very diverse in culture. I want to give my customers food that has a flavor and great herbs, where your stomach is fully satisfied and you can say, “Chef Nikki, that hit the spot!” – a saying my dad would say when the food he ate was good. I cook vegan and gluten-free and all my food has flavor, is tasty and the texture is up to par. I love good quality food, so I cook and prepare meals just as if I was eating it. If it is not up to my standard, I start all over again. That’s how particular I am about food.
How did you first find out about EGBI?
I found out about EGBI through the Austin Texas business building network. I actually heard one of the employees at EGBI speak and offer their services to any small business owner. That is how I reached out.
“EGBI is a great organization for any business who needs help or a blueprint to follow through with their business.” CHef Nikki
How did EGBI help your business? What service did you benefit from?
EGBI helped my business by learning more about then bookkeeping with the help of Leonardo. Monica has helped me with marketing and how to utilize Facebook and social media. She gave me pointers on how to use marketing tools for my business, in addition to teaching me how to market my business and cross market. EGBI is a savior to me, because I was losing hope and wanted to give up. After speaking with the employees there, they showed me there is more I can do. I just have to put in the work and accomplish the goals to get our business, seen, heard and gain more traffic.
Why should people consider supporting an organization like EGBI?
EGBI is a great organization for any business who needs help or a blueprint to follow through with their business. EGBI is a life saver. They have a great team of people who genuinely want to help you. I feel at home, and I don’t feel like I am talking to a stranger – I feel part of their family. I can speak and be open about any issues I may be having.
EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers to growing a successful business. If you would like to support our efforts, please visit our website https://egbi.org/donate/.
Phishing scams typically involve scammers sending emails, messages, or websites that look like they came from legitimate organizations or individuals. They often lure victims into clicking on malicious links, downloading harmful attachments, or providing personal information. By understanding how phishing scams work, you can recognize suspicious activities and protect yourself effectively. In this blog, we will identify a couple of ways to avoid phishing scams.
Strengthen Your Passwords:
Create strong, unique passwords for each of your online accounts. Include a combination of uppercase and lowercase letters, numbers, and symbols. Avoid using easily guessable information such as birthdays or pet names. Furthermore, consider using a reputable password manager to securely store and generate complex passwords.
Be Wary of Suspicious Emails and Messages:
Exercise caution when receiving emails or messages, especially from unknown senders or unusual sources. Look out for red flags such as misspellings, grammatical errors, generic greetings, or urgent requests for personal information. Legitimate organizations typically address you by name and use professional language.
Verify the Legitimacy of Websites:
Before entering sensitive information on a website, ensure that it is secure and trustworthy. Look for “https://” in the URL, indicating a secure connection, and a padlock icon in the address bar. Double-check the website’s domain name for any variations or misspellings that may indicate a phishing attempt.
Be Cautious of Unexpected Attachments or Links:
Avoid clicking on attachments (.ZIP, .JAR, .JS) or links in emails or messages unless you are confident in their authenticity. Hover over links to preview the URL before clicking on them. Be wary of shortened URLs or suspicious domains. When in doubt, contact the sender through a trusted communication channel to verify the legitimacy of the message.
Enable Two-Factor Authentication (2FA):
Utilize two-factor authentication whenever possible. This adds an extra layer of security by requiring a second verification step, such as a unique code sent to your mobile device, in addition to your password. Even if your password is compromised, the attacker would still need the second factor to gain access.
Keep Your Software Updated:
Regularly update your operating system, web browsers, and security software to ensure you have the latest security patches. This helps protect your devices against known vulnerabilities attackers may exploit to launch phishing attacks.
Educate Yourself and Stay Informed:
Stay informed about the latest phishing techniques and scams. Keep up with cybersecurity news and be aware of new threats. Educate yourself and your team about the risks of phishing and the importance of practicing safe online behavior.
Use Antivirus and Anti-Phishing Software:
Install reputable antivirus and anti-phishing software on your devices. These tools can help detect and block known phishing websites or suspicious activities, adding an extra layer of protection to your accounts.
Report and Delete Suspicious Messages:
If you receive a suspicious email or message, report it to the appropriate authorities, such as your email provider or the organization being impersonated. Most email providers have mechanisms in place to report phishing attempts. Delete the suspicious message without interacting with it further.
Phishing scams pose a significant threat to our online security, but following these essential tips can greatly reduce the risk of falling victim to these fraudulent attacks. If you think or are worried that you’ve been targeted by a phishing scam, be sure to run a virus scan and also change your account password. Stay vigilant and be sure to educate yourself and others!
In today’s digital age, establishing a strong online presence is crucial for businesses of all sizes. Being active on your Google Business Profile will help in being found on a Google search. While optimizing your website and leveraging search engine optimization (SEO) techniques are essential, another powerful tool at your disposal is Google Posts. In this blog post, we will explore the significance of Google Posts and provide practical tips on how to add posts effectively to enhance your online visibility and engage with your target audience.
Understanding Google Posts:
Google Posts is a free tool that enables businesses to manage their online presence across Google search results and maps. Google Posts allows you to share relevant and timely information directly on your Google My Business profile, ensuring that potential customers can find your content when searching for your business or related keywords.
Key Benefits of Adding Posts on Google:
a) Increased Visibility: By regularly adding posts to your Google My Business profile, you have the opportunity to appear in Google’s local search results, knowledge panels, and even Google Maps, making it easier for potential customers to find you.
b) Improved Engagement: Google Posts enable you to share updates, promotions, events, product highlights, and more, directly in search results. This helps to grab the attention of users, entice them to click through to your website, and engage with your brand.
c) Enhanced Brand Perception: Posting relevant and valuable content on Google helps establish your brand as a credible and authoritative source. It allows you to showcase your expertise, share customer testimonials, and create a positive impression that sets you apart from the competition.
Tips for Adding Effective Posts on Google:
a) Be Concise and Engaging: Google Posts have a character limit, so make sure your content is concise, compelling, and provides a clear call to action. Use eye-catching images, compelling headlines, and well-crafted copy to grab attention and encourage users to take an action.
b) Include Relevant Keywords: Incorporate relevant keywords in your Google Posts to improve your chances of appearing in relevant search results. Use natural language and ensure the keywords flow seamlessly within the post’s context.
c) Utilize Multimedia: Include high-quality images, videos, or GIFs in your posts to make them visually appealing and encourage user interaction. Visual content tends to capture attention and improve engagement.
d) Regularly Update Your Posts: Keep your Google Posts fresh and relevant by updating them frequently. This demonstrates to both users and Google that your business is active and provides value to customers. It is incredibly important to consistently upload posts since your most recent post won’t be highlighted in your Business Profile if it’s older than 6 months.
Measure Performance and Optimize:
Track the performance of your Google Posts through insights provided by Google My Business. Analyze metrics like views, clicks, and engagement to understand what content resonates with your audience. Adjust your strategy accordingly and experiment with different post types to optimize your results over time.
Google Posts present a valuable opportunity to enhance your online visibility, engage with your target audience, and drive traffic to your website. By consistently adding relevant and engaging posts, optimizing with keywords, and utilizing multimedia, you can effectively promote your business and establish a strong brand presence on Google. Remember to measure your performance, adapt your strategy, and reap the benefits of increased visibility and customer engagement. Start leveraging Google Posts today, and watch your online presence soar to new heights.
