Establishing your brand is one of the most important aspects of your business foundation. In fact, having a consistent brand image will allow you to increase your business’ recognition amongst potential customers.
To begin building your brand, consider the following factors:
Company Logo
Your company logo should be recognizable and portray your brand “identity”. It can represent your product or service; or even qualities of your company that make it unique.
For example, take a look at the Beats by Dre logo:
Not only is the logo minimalistic, much like the Beats headphones, but the logo itself represents a circular head wearing the “b” symbol as headphones.
Creating a successful logo, however, is only one of three ways to make your company stand out.
2. Company Colors
Another branding strategy for unification is through your company colors. This palette should once again convey your brand identity and be used in all company materials, such as the website, email signature, and promotional material. This not only creates a company aesthetic, but improves brand recognition and association.
Check out these colors:
What company comes to mind?
You probably answered McDonald’s, and this choice isn’t random. The bright red and yellow McDonald’s uses have scientific backing—yellow is associated with positivity, while red induces feelings of excitement, making them memorable. Additionally, these colors are used consistently throughout their marketing materials, from the shirt colors of actors in advertisements to the text colors.
Your color choice and usage will help identify your company with customers.
3. Company Content
The last step to building your business’ brand is through your marketing content. This may include posts on social media, newsletters, blogs, videos, and more—anything that is created by your company and represents your image. Your content should show your company’s values and help craft its identity. For example, your company may value sustainability. Consider launching a community campaign, such as funding a garden or trash pick-up event, and promote these projects through a variety of channels.
There is no limit to the content you can produce. The end goal is to communicate your company vision and values with consumers.
Establecer tu marca es uno de los aspectos más importantes de la fundación de tu empresa. Es un hecho que el tener una imagen de marca consistente te permitirá incrementar el reconocimiento de tu empresa entre tus clientes potenciales.
Para comenzar a construir tu marca, considera los siguientes factores:
Logo de la Compania Tu logo de compañía debe ser reconocible y debe mostrar tu “identidad” de marca. Puede representar tu producto o servicio; e incluso las cualidades de tu compañía que la hacen única. Por ejemplo, observa el logo de Beats by Dr. Dre.
No solo el logotipo es minimalista, incluso los audífonos Beats los son, pero el logotipo por sí solo representa una cabeza circular usando como audífonos el símbolo de la “b”. Sin embargo, el crear un logotipo exitoso, es solo una de las tres formas para hacer que tu compañía destaque.
Colores de la Compania Otra estrategia de marca para la unificación es a través de los colores de tu compañía. Una vez más, esta paleta deberá transmitir tu identidad de marca y debe ser usada en todos los materiales de la compañía, tales como la página web, la firma de correo electrónico y el material promocional. Esto no solo crea la estética de la compañía sino que mejora el reconocimiento y la asociación de la marca. Observa estos colores:
¿Qué compañía te viene a la mente? Probablemente respondiste McDonald ‘s. Y esta elección no es casualidad. El rojo y amarillo brillantes que McDonald’s utiliza tienen respaldo cientifico—el amarillo es asociado con positivismo mientras que el rojo induce los sentimiento de emoción, haciendolos memorables. Adicionalmente, estos colores se utilizan constantemente en su material comercial. Desde las playeras de los actores en comerciales hasta los colores de texto. El color que escojas y utilices le ayudará a tus clientes a identificar a tu compañía.
Contenido de la Compañía El último paso para construir la marca de tu empresa es a través de tu contenido comercial. Este puede incluir publicaciones en redes sociales, boletines de noticias, blogs, videos y mucho más—cualquier cosa que sea creada por tu compañía y represente su imagen. Su contenido muestra los valores de tu compañía y ayuda a crear su identidad. Por ejemplo, tu compañía puede valorar la sustentabilidad. Considera lanzar una campaña a la comunidad, tal como financiar un jardín o un evento de recoger basura y promueve estos proyectos a través de una variedad de canales. No hay límite en el contenido que puedes producir. La meta final es comunicar la visión y los valores de tu compañía con los consumidores.
Traducido al español por Diana Ariza. Para leer el artículo en inglés, haga clic aquí.
In the age of modern technology, it is easy to get confused. Photos are an essential part of not only our personal lives, but also for our businesses. Images are essential to get consumers excited about a product or a customer wanting to move forward with a project. These pictures are needed to represent a company’s product/service in their marketing from printed material to a businesses website and social media platforms. Without being able to transfer photos from mobile phones to computers, marketing would be nearly impossible. Below are ways transfer the photos to your computer.
TRANSFERRING PHOTOS FROM AN IPHONE TO A MACBOOK:
Connect your iPhone, iPad, or iPod touch to your Mac with a USB cable. USB Cables can be purchased through Apple, or at any universal technology store such as Best Buy.
Open the Photos app on your computer. This should appear on the dock of your computer, or can be found through searching in the finder.
The Photos app shows an Import screen with all the photos and videos that are on your connected device. If the Import screen doesn’t automatically appear, click the device’s name in the Photos sidebar.
If asked, unlock your iOS or iPadOS device using your passcode. If you see a prompt on your iOS or iPadOS device asking you to Trust This Computer, tap Trust to continue. This is simply giving your Computer reassurance that it can trust your personal device.
Choose where you want to import your photos. Next to “Import to,” you can choose an existing album or create a new one.
Select the photos you want to import and click Import Selected, or click Import All New Photos.
Wait for the process to finish, then disconnect your device from your Mac.
TRANSFERRING PHOTOS FROM AN IPHONE TO A WINDOWS PC:
You can import photos to your PC by connecting your device to your computer and using the Windows Photos app:
Update to the latest version of iTunes on your PC. Importing photos to your PC requires iTunes 12.5.1 or later. To update, simply go to the settings of your iTunes are press “Check for Updates”.
Connect your iPhone, iPad, or iPod touch to your PC with a USB cable. USB Cables can be purchased through Apple, or at any universal technology store such as Best Buy.
If asked, unlock your iOS or iPadOS device using your passcode.
If you see a prompt on your iOS or iPadOS device asking you to Trust This Computer, tap Trust or Allow to continue. This is simply giving your Computer reassurance that it can trust your personal device.
Then, visit Microsoft’s website to learn how to import photos to the Windows Photos app in Windows 10.
When you import videos from your iOS or iPadOS device to your PC, some might be rotated incorrectly in the Windows Photos app. This is likely because of the formatting change that happens when changing softwares. You can add these videos to iTunes to play them in the correct orientation.
TRANSFERRING PHOTOS FROM AN ANDROID PHONE TO A WINDOW PC:
Unlock your phone.
With a USB cable (USB Cables can be purchased through Apple, or at any universal technology store such as Best Buy), connect your phone to your computer.
On your phone, tap the “Charging this device via USB” notification. This will pop up on your phone screen.
Under “Use USB for,” select File Transfer.
A file transfer window will open on your computer. Use it to drag files.
At this point, you can drag and drop the photo files that you desire onto your computer.
When you’re done, eject your phone from Windows and unplug the USB cable.
TRANSFERRING PHOTOS FROM A SAMSUNG PHONE TO A WINDOW PC:
Connect your smartphone to your computer using a Samsung USB cable. If you use a USB C to USB C cable you may need an alternative cable or an adapter, depending on the PC you are connecting to. A Samsung USB cable can be purchased from any mobile phone manufacturer, or technology stores such as Best Buy.
If asked to Allow access to phone data? Tap “Allow” to accept.
Once connected, swipe down from the top of the screen to access your notifications.
Tap on the notification from the Android System. It will say Tap for other USB options, after doing so, tap on the option that allows Transferring files or Transferring images.
Now that your smartphone has a transfer connection it will appear on your PC as an available drive.
You can find your device on the PC by opening your File Explorer and looking down the left hand column. You can also search under Devices and drives.
Click on your device to open it.
Click on your device again.
If you have an SD card it will appear here.
You will be able to see all the files you have stored on your phone. Your photos can be found in the DCIM folder.
Select the photos that you wish to transfer and drag and drop them into a folder that is saved on your PC.
Images are one of the best ways to increase engagement for your business. In fact, including images on social media posts can lead to 40% more shares than posts without photos.
However, it’s important to keep in mind that online photos are always owned by someone else. If used without permission (such as a Creative Commons license), the original owner can file a lawsuit for copyright infringement. Additionally, Google complies with the Digital Millennium Copyright Act (DMCA) and can disable access to content on your website, blog, social media, etc. that is used without permission.
To avoid these issues and still include images on your marketing materials, check out these 7 stock photo websites and find the perfect pictures for your business.
Free Websites:
All of these websites provide stock photos completely free of charge.
Vecteezy boasts a large collection of both images and videos for free download and commercial use. Browse their free selection or gain access to premium stock photos and footage by joining Vecteezy Pro.
Facebook and Instagram are two of the most popular social media platforms, especially for marketing your business. Combined, the two have over 4 billion active monthly users. To reach these users, it’s important to consistently post and stay active on social media. One easy way to do so in an organized manner is through Meta Business Suite’s pre-scheduling feature, where you can plan out the time of day, publish to specific groups, boost posts, and more up to 75 days in advance.
Find the step-by-step instructions to pre-scheduling your posts, stories, and ads below:
3. Here, you can choose to post to Instagram and Facebook, add in your post caption, and upload content.
4. To schedule your post, click on the dropdown arrow next to the “Publish” button and select “Schedule post”.
5. Now, select your preferred time. A great tool to utilize is that Facebook will provide suggestions on the optimal times to post for the most engagement.
6. Click save and the “Schedule Post” button at the bottom right.
7. To view your overall calendar of posts, click on the planner tab on the main page. You will be able to view your upcoming posts and schedule content, including posts, stories, reels, and ads all from this page.
8. Congratulations! You’re now ready to plan out your social media posts and grow your audience.
Email is one of the most important parts of your business. In fact, it’s used by 80% of small businesses as their primary customer acquisition and retention channel. Thus, setting up your email professionally is instrumental for your business’ success– be sure to avoid the following mistakes.
#1: Using a personal email
The email address will most often be the name of your business. Avoid using a personal email address, even if you are the only employee– you should create a new, separate business email. Not only does using a personal email create an unprofessional look, but keeping personal and business operations separate is important for organization. You don’t want to risk having client information mixed with personal subscriptions.
#2: Having a public email domain
You should strongly consider purchasing an email domain for your business, which will have a similar look to your website domain. For example, intern@egbi.org is an email address with @egbi.org as the domain, whereas egbi.org is the website address. This is a baseline for setting up your business, as it signals that your business communication is established and professional. Additionally, a private domain is practical to ensure security for your business, as free addresses (such as Gmail or hotmail) are tied to the provider. You can purchase a domain through several providers, including GoDaddy, Microsoft 365, Google Workspace, Titan (via Hostinger), and more.
While email may seem simple, avoiding these mistakes ahead of time can ensure a professional start to your business.
