Phishing scams typically involve scammers sending emails, messages, or websites that look like they came from legitimate organizations or individuals. They often lure victims into clicking on malicious links, downloading harmful attachments, or providing personal information. By understanding how phishing scams work, you can recognize suspicious activities and protect yourself effectively. In this blog, we will identify a couple of ways to avoid phishing scams.
Strengthen Your Passwords:
Create strong, unique passwords for each of your online accounts. Include a combination of uppercase and lowercase letters, numbers, and symbols. Avoid using easily guessable information such as birthdays or pet names. Furthermore, consider using a reputable password manager to securely store and generate complex passwords.
Be Wary of Suspicious Emails and Messages:
Exercise caution when receiving emails or messages, especially from unknown senders or unusual sources. Look out for red flags such as misspellings, grammatical errors, generic greetings, or urgent requests for personal information. Legitimate organizations typically address you by name and use professional language.
Verify the Legitimacy of Websites:
Before entering sensitive information on a website, ensure that it is secure and trustworthy. Look for “https://” in the URL, indicating a secure connection, and a padlock icon in the address bar. Double-check the website’s domain name for any variations or misspellings that may indicate a phishing attempt.
Be Cautious of Unexpected Attachments or Links:
Avoid clicking on attachments (.ZIP, .JAR, .JS) or links in emails or messages unless you are confident in their authenticity. Hover over links to preview the URL before clicking on them. Be wary of shortened URLs or suspicious domains. When in doubt, contact the sender through a trusted communication channel to verify the legitimacy of the message.
Enable Two-Factor Authentication (2FA):
Utilize two-factor authentication whenever possible. This adds an extra layer of security by requiring a second verification step, such as a unique code sent to your mobile device, in addition to your password. Even if your password is compromised, the attacker would still need the second factor to gain access.
Keep Your Software Updated:
Regularly update your operating system, web browsers, and security software to ensure you have the latest security patches. This helps protect your devices against known vulnerabilities attackers may exploit to launch phishing attacks.
Educate Yourself and Stay Informed:
Stay informed about the latest phishing techniques and scams. Keep up with cybersecurity news and be aware of new threats. Educate yourself and your team about the risks of phishing and the importance of practicing safe online behavior.
Use Antivirus and Anti-Phishing Software:
Install reputable antivirus and anti-phishing software on your devices. These tools can help detect and block known phishing websites or suspicious activities, adding an extra layer of protection to your accounts.
Report and Delete Suspicious Messages:
If you receive a suspicious email or message, report it to the appropriate authorities, such as your email provider or the organization being impersonated. Most email providers have mechanisms in place to report phishing attempts. Delete the suspicious message without interacting with it further.
Phishing scams pose a significant threat to our online security, but following these essential tips can greatly reduce the risk of falling victim to these fraudulent attacks. If you think or are worried that you’ve been targeted by a phishing scam, be sure to run a virus scan and also change your account password. Stay vigilant and be sure to educate yourself and others!
In today’s digital age, establishing a strong online presence is crucial for businesses of all sizes. Being active on your Google Business Profile will help in being found on a Google search. While optimizing your website and leveraging search engine optimization (SEO) techniques are essential, another powerful tool at your disposal is Google Posts. In this blog post, we will explore the significance of Google Posts and provide practical tips on how to add posts effectively to enhance your online visibility and engage with your target audience.
Understanding Google Posts:
Google Posts is a free tool that enables businesses to manage their online presence across Google search results and maps. Google Posts allows you to share relevant and timely information directly on your Google My Business profile, ensuring that potential customers can find your content when searching for your business or related keywords.
Key Benefits of Adding Posts on Google:
a) Increased Visibility: By regularly adding posts to your Google My Business profile, you have the opportunity to appear in Google’s local search results, knowledge panels, and even Google Maps, making it easier for potential customers to find you.
b) Improved Engagement: Google Posts enable you to share updates, promotions, events, product highlights, and more, directly in search results. This helps to grab the attention of users, entice them to click through to your website, and engage with your brand.
c) Enhanced Brand Perception: Posting relevant and valuable content on Google helps establish your brand as a credible and authoritative source. It allows you to showcase your expertise, share customer testimonials, and create a positive impression that sets you apart from the competition.
Tips for Adding Effective Posts on Google:
a) Be Concise and Engaging: Google Posts have a character limit, so make sure your content is concise, compelling, and provides a clear call to action. Use eye-catching images, compelling headlines, and well-crafted copy to grab attention and encourage users to take an action.
b) Include Relevant Keywords: Incorporate relevant keywords in your Google Posts to improve your chances of appearing in relevant search results. Use natural language and ensure the keywords flow seamlessly within the post’s context.
c) Utilize Multimedia: Include high-quality images, videos, or GIFs in your posts to make them visually appealing and encourage user interaction. Visual content tends to capture attention and improve engagement.
d) Regularly Update Your Posts: Keep your Google Posts fresh and relevant by updating them frequently. This demonstrates to both users and Google that your business is active and provides value to customers. It is incredibly important to consistently upload posts since your most recent post won’t be highlighted in your Business Profile if it’s older than 6 months.
Measure Performance and Optimize:
Track the performance of your Google Posts through insights provided by Google My Business. Analyze metrics like views, clicks, and engagement to understand what content resonates with your audience. Adjust your strategy accordingly and experiment with different post types to optimize your results over time.
Google Posts present a valuable opportunity to enhance your online visibility, engage with your target audience, and drive traffic to your website. By consistently adding relevant and engaging posts, optimizing with keywords, and utilizing multimedia, you can effectively promote your business and establish a strong brand presence on Google. Remember to measure your performance, adapt your strategy, and reap the benefits of increased visibility and customer engagement. Start leveraging Google Posts today, and watch your online presence soar to new heights.
Elsa Iris Reyes was born in Chicago to an immigrant Mexican family. She moved to Austin in 2016 on a whim, but ended up meeting amazing friends and decided to build a life in Austin, Texas. Her time is mostly spent with loved ones. She stays as active as she can by playing tennis, going out for long runs along the trails, and working on small projects around the house. She especially enjoys traveling around the world and learning about the history and cultures of the places she visits.
Elsa has over 10 years of experience in corporate finance and accounting and now serves as Vice President of Finance at IronClad Consulting. Her clients range from pre-revenue to pre-IPO stage companies in food, beverage, natural food supplements, and software. Most of her clients are venture backed and high growth companies eager to share their products and mission. She enjoys sharing her technical knowledge and experience with her clients in efforts to scale their businesses to meet an ever changing business environment.
Elsa shares her experience as a volunteer with EGBI.
Share a fun fact with us.
I have ran 3 marathons. They were all in Austin. I was not the fastest, but I finished all of them.
How did you first get involved with EGBI?
My friend Yolanda Davila and fellow board member, invited me to an EGBI event. I immediately felt connected with the community and mission of the organization.
Why do you volunteer for EGBI?
I believe in the mission to invest in entrepreneurs to ensure that everyone has an opportunity to achieve their goals. The entrepreneurs in our community can often face added barriers of language and lack of knowledge of how to navigate a business environment. EGBI helps to close this gap through their services and continued efforts to elevate and honor small businesses we serve.
How has your involvement with EGBI helped you grow professionally and personally?
I am very proud of the work EGBI does. The work the organization does gives me hope that there are ways to ensure that everyone with the vision and dream to start a business can do it with some help.
Want to get involved ? Contact us to find out how you can volunteer or donate.
Aura Rainwater is the brainchild of Alexander M. Williams, conceived while meditating one morning. Combining the concepts of Dr. Masaru Emoto’s research, which show the inherent vibration of positive and negative words can change the physical structure of water, with the intrinsic and unique properties of rainwater, Alexander knew that something special was being birthed. Mr. Williams is the quintessential ‘Jack of All Trades, Master of Many.’ He has spread his wings in many areas including finance, small business development, child and adolescent development, adolescent substance abuse treatment and support, community development, fundraising and more!
Alexander is a firm believer that we do not have a water scarcity problem. “We have water abundance, but do not understand how to access this living gift from nature.” Founded in 2018, Aura Rainwater represents a collective of individuals that know the importance of rainwater, and that energy is information that has a great influence on everyone and everything in life – including water! Alexander knows in his heart that Aura Rainwater is a realistic solution to the water needs for all of our communities as well as a solution to true hydration of the body.
Alexandershares his experience as a client with EGBI.
Share a fun fact with us.
The most incredible natural phenomena I’ve ever seen were Halos. They were common when I lived in Italy and often seen on my visits to Switzerland.
How did you first get involved with EGBI?
My involvement with EGBI goes back 6 months. After hearing a presentation by Joni Foster, EGBI’s Program Director, and meeting with both Joni and Monica the relationship started. Their positive vibes and high energy passion for helping people and businesses shinned.
Why is it important to support organizations such as EGBI?
EGBI provides both tangible and intangible resources. This is important for entrepreneurs like myself to preserve capital and gain support to accelerate our businesses. The unique support and customized services help fuel business potential.
“Working with EGBI has been an eye opening experience! There is ongoing mentorship and coaching support with no fixed start or end date from the staff.” – Alexander Williams
How has your involvement with EGBI helped you grow professionally and personally?
The power of networking is one of the most important elements in owning a business. My involvement with EGBI has given me the networking power to expand professionally by meeting other business owners in the community and understanding the growing pains of scaling a business. Personally, it has helped me further develop my communication skills by sharing exactly what I need from those around me.
If you would like to find out more on how EGBI can assist you in starting or growing your small business, please click the link for information in English or Spanish.
For more than 50 years, the U.S. Small Business Administration (SBA) has celebrated National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. National Small Business Week is celebrated during the first week of May every year and takes place from April 30 to May 6 this year. As a local partner organization in Central Texas of Small Business Administration (SBA), Economic Growth Business Incubator (EGBI) is looking to close the gap of information from informal business to bankable businesses.
EGBI provides training, coaching, and support to aspiring and existing business owners in central Texas who face barriers to growing a successful business. These barriers can be financial literacy, cultural awareness, education, and capital.
Through out the year, EGBI equips small business owners to a road of success through trainings on building a business plan, automating their business, and 90 days to success. Support services include free legal clinic twice a year and setting up Quickbooks for your business by appointment.
Most importantly, EGBI offers individualized help to central Texas business owners through business coaching to new or growing businesses. This may include bookkeeping support, marketing assistance, techinical training on apps to save a business time, or helping to reach business goals. Read more and register today for business coaching services in English and Spanish by clicking HERE.
